Hungary is emerging as a medical tourism destination for European travelers from the UK, Germany and Austria seeking cost-effective healthcare, especially in the field of cosmetic surgery and dentistry. Prices offered in Hungary are comparatively lower than the normal cost of medical care in other Western European countries. In the next few years, Hungary will be avidly promoting their services as a destination for wellness tourism providing physical and mental wellbeing. Most of Hungary’s healthcare facilities are located in and around Budapest, and includes the Semmelweis University, one of the four excellent medical universities in Hungary. There are plenty of hospital beds – 70 beds/10,000 people in Hungary, and in Budapest alone there are 68 acute and 42 long-term beds per 10,000 people. People have a unique patient identifier, or social insurance number using which a person’s entire health history can be accessed. The medical facilities in Hungary might lack international accreditation like JCI, but the Hungarian Ministry of Health certifies and licenses the hospitals and clinics to ensure the quality of care in the country. Most of the healthcare institutes appoint well-qualified surgeons who use latest medical equipment and technologies for treatment. Medical treatments in Hungary are inexpensive compared to prices in Germany and UK. A Face Lift procedure in Germany costs 3,800-6,600 euros whereas in Hungary it costs 2,100-2,700 euros, with savings of 30-60%. Nose rhinoplasty is around 50-60% less than costs in Germany and UK. Face Lifts are 70-80% cheaper in Hungary than in the UK. Similarly for treatments such as Breast Augmentation, Tummy Tuck and Liposuction, Hungary offers cost-effective solutions. Dental treatments are the least expensive, with cost savings of up to 70%, which is why Hungary has gained the reputation of being Europe’s dental paradise. According to the research report "Hungary Inbound Medical Tourism Market Overview, 2028," published by Bonafide Research, the Hungary Inbound Medical Tourism market is expected to add USD 1.70 Billion from 2023 to 2028. Hungary is known for its abundant thermal and medicinal waters. Medical spas, where patients can combine medical treatments with relaxation and wellness therapies, have gained popularity. These spas offer treatments for various conditions like musculoskeletal disorders and skin conditions. Hungary has emerged as a destination for fertility treatments, including in vitro fertilization (IVF). The country's reputable fertility clinics, experienced specialists, and competitive costs make it an appealing choice for couples seeking assisted reproductive technologies. Hungary is witnessing an increasing interest in regenerative medicine and anti-aging therapies. Patients are seeking innovative treatments such as stem cell therapies and hormone replacement to address age-related concerns. Hungary's rich history, cultural heritage, and architectural wonders offer a unique backdrop for medical tourists. Patients often take advantage of their visit to explore the country's cultural attractions while undergoing medical treatments. Hungary is incorporating telemedicine into its medical tourism services. Virtual consultations allow international patients to communicate with healthcare professionals before traveling, streamlining the treatment planning process. Hungary's rich cultural heritage is being incorporated into healing practices. Medical facilities are leveraging music therapy, art therapy, and cultural experiences to promote healing and improve patient well-being. The market is divided into Cancer Treatment / Oncology, Cosmetic Treatment, Orthopedics Treatment / Spine Treatment, Cardiovascular Treatment, Fertility Treatment / IVF Treatments, Neurological Treatment, Organ Transplant, Bariatric Treatment, Dental Treatment, Alternative Treatment, Ophthalmology Treatment, Other Treatments based on treatment type. Hungary is home to highly skilled ophthalmic specialists renowned for their expertise in diagnosing and treating various eye conditions. These specialists are often trained in leading medical institutions, and their proficiency attracts patients seeking top-quality care. Hungary's ophthalmology treatment offerings cover a wide spectrum of services, including LASIK and other vision correction procedures, cataract surgery, glaucoma management, corneal transplants, and retinal treatments. Patients have access to a comprehensive suite of solutions tailored to their needs. The cost-effectiveness of ophthalmology treatments in Hungary is a significant driving force. Patients seeking eye care services often find that Hungary's prices are competitive, making it an attractive option for individuals who may face higher costs in their home countries. Hungary's proficiency in laser eye surgeries, including LASIK and PRK (Photorefractive Keratectomy), has garnered international attention. Patients from across the globe seek Hungary's expertise in vision correction to achieve improved visual clarity without the need for glasses or contact lenses. In addition, Hungary has earned a distinguished reputation as the "Dental Tourism Capital of Europe." The country's advanced dental clinics, skilled dentists, and comprehensive range of dental services attract patients from all corners of the globe seeking high-quality and affordable dental care. Hungary's dental clinics are equipped with cutting-edge dental technology, including digital imaging, CAD/CAM systems for same-day restorations, and advanced diagnostic tools. This ensures accurate diagnoses and efficient treatment planning. In Hungary, private healthcare providers frequently house specialized medical experts and recognized specialists, attracting medical tourists looking for the greatest degree of knowledge for their treatments. Private hospitals make large investments in cutting-edge medical equipment and technology. This contemporary infrastructure attracts medical tourists looking for the most up-to-date medical tests, treatments, and procedures. Many private healthcare facilities in Hungary aggressively pursue international accreditations such as JCI or ISO certificates. These accreditations demonstrate adherence to global quality and safety standards, which fosters trust among medical tourists. Medical tourists can easily research services, examine testimonials, and contact with private healthcare providers thanks to informative websites and online platforms maintained by private healthcare providers. The Hungarian government takes strategic steps to market public healthcare services for medical tourism. Incentives, subsidies, and marketing campaigns emphasizing the quality and affordability of public healthcare could be included in these projects. Holistic healthcare services that combine medical treatments with traditional remedies, wellness programmes, and cultural experiences could be emphasized by public providers. This complete strategy has the potential to attract wellness-oriented medical tourists. Public hospitals may work together to establish regional medical centres that provide a comprehensive range of medical services in a single place. These hubs might be comprehensive medical tourism destinations. Considered in this report • Geography: Hungary • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Hungary Inbound Medical Tourism market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Treatment Type • Cancer Treatment / Oncology • Cosmetic Treatment • Orthopaedics Treatment / Spine Treatment • Cardiovascular Treatment • Fertility Treatment / IVF Treatments • Neurological Treatment • Organ Transplant • Bariatric Treatment • Dental Treatment • Alternative Treatment (Acupuncture, Ayurveda, Homeopathy, Naturopathy, Chinese or Oriental medicine, Chiropractic and osteopathic medicine, Massage, Body movement therapies, Tai chi, Yoga, Dietary supplements, Herbal medicine, Nutrition/diet, Electromagnetic therapy, Reiki, Qigong, Meditation, Biofeedback, Hypnosis, Art, dance, and music, Visualization and guided imagery, etc.) • Ophthalmology Treatment • Other Treatments (Dermatological treatments, ENT (Ear, Nose, and Throat) treatments, Allergy and Immunology treatments, Sleep disorder treatments, Mental health and psychological treatments, Urology, diabetology, Proctology, Vascular Surgery, etc.) By Service Providers • Private • Public The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Inbound Medical Tourism industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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