Saudi Arabia is undergoing a significant digital transformation, with increased internet penetration and smartphone usage. This has led to a growing reliance on online platforms for various aspects of life, including travel planning and booking. Saudi Arabia has a young population, and young Saudis are more tech-savvy and inclined to use digital tools for travel research and bookings. This demographic shift is a driving force behind the growth of online travel culture. Saudi Arabia's strategic location in the Middle East makes it a hub for international travel. Many Saudis use online platforms to book flights and accommodations for overseas vacations and business trips. Saudi Arabia is home to the holy cities of Mecca and Medina, attracting millions of pilgrims for Umrah and Hajj every year. Online platforms offer services related to pilgrimage travel, including visa processing, accommodation, and transportation. Saudi Arabia's diverse landscapes, including deserts, mountains, and Red Sea coastlines, offer ample opportunities for adventure tourism. Online platforms promote activities like desert safaris, scuba diving, and hiking. Saudi Arabia is a hub for business and commerce in the region. Online platforms provide services tailored to business travelers, including corporate bookings and airport transfers. Given the country's workweek, which runs from Saturday to Wednesday, weekends (Thursday and Friday) are prime times for travel. Online platforms offer special deals and packages tailored to weekend getaways. To explore the vast landscapes of Saudi Arabia, many travelers prefer renting cars. Online platforms provide comprehensive information on car rental services and options. Travel during the holy month of Ramadan and Eid holidays is common. Online travel agencies offer packages and deals catering to travelers during these special times. Online platforms offer services related to airport lounges, fast-track immigration, and airport transfers to enhance the airport experience for travelers. Online travel agencies actively promote special deals and promotions, such as early booking discounts, last-minute offers, and seasonal sales, to attract cost-conscious travelers. Online travel agencies assist travelers in obtaining the necessary visas for entry into Saudi Arabia or for international travel from the country. According to the research report "Saudi Arabia Online Travel Market Overview, 2028," published by Bonafide Research, the Saudi Arabia Online Travel market is expected to reach market size of more than USD 46 Billion by 2028. Online travel agencies (OTAs) are becoming increasingly popular in Saudi Arabia. This is due to the convenience and affordability of booking travel online. OTAs such as Booking.com, Expedia, and Agoda offer a wide range of travel options, including flights, hotels, car rentals, and tours. There is a growing interest in domestic travel in Saudi Arabia. This is due to the increasing availability of affordable flights and hotels. Travelers are also interested in exploring the country's rich culture and heritage. Travelers are increasingly looking for personalized travel experiences. This means that they want to be able to customize their trips to their specific interests and needs. OTAs are responding to this trend by offering a variety of personalized travel options, such as customized itineraries and tours. Social media is playing an increasingly important role in the online travel market. Travelers are using social media to research destinations, find travel deals, and share their travel experiences with others. OTAs are using social media to connect with travelers and promote their products and services. The economic situation in Saudi Arabia can have a significant impact on the online travel market. A recession or other economic downturn could lead to a decline in travel spending. The political situation in Saudi Arabia can also impact the online travel market. Sanctions or other political restrictions could make it more difficult for Saudi Arabians to travel abroad. The development of new technologies, such as artificial intelligence and virtual reality, could have a major impact on the online travel market. These technologies could be used to improve the customer experience and make it easier for Saudi Arabians to find and book travel online. Saudi Arabia has opened up to international tourists, issuing tourist visas and hosting international events like the Formula E Championship and the Diriyah Season festival. This has attracted a growing number of international travelers in need of accommodations. Saudi Arabia offers a wide range of accommodation options, including luxury hotels, boutique resorts, serviced apartments, and budget-friendly lodgings. Travelers can easily find accommodations that suit their preferences and budgets online. Online platforms dedicated solely to accommodation bookings have gained popularity in Saudi Arabia. These platforms provide a curated selection of hotels and lodging options, catering to different types of travelers. Aggregator websites and online travel agencies (OTAs) in Saudi Arabia provide a wide variety of accommodation options from different providers, making it easier for travelers to compare prices and amenities. Based on device, the market is divided into Laptop/Desktop Devices and Mobile Devices. Saudi Arabia is a major business hub in the Middle East, hosting numerous international conferences, trade exhibitions, and business meetings. Business travelers often rely on laptops and desktops to make travel arrangements, as they require access to corporate tools and prefer larger screens for itinerary planning and management. Many businesses in Saudi Arabia have corporate travel policies that require employees to book through designated corporate booking tools or websites. These tools are typically accessed through laptops and desktops to ensure compliance and enable expense reporting. In addition, based on mode of booking, the market is divided into Online Travel Agencies (OTAs) and Direct Travel Suppliers. Saudi Arabia has witnessed substantial growth in its transportation infrastructure, including the expansion of airports, the development of high-speed rail networks, and the improvement of road networks. These developments have made it easier for direct travel suppliers, such as airlines and hotels, to connect with travelers. Global hotel chains have expanded their operations in Saudi Arabia, opening new properties and brands across the country. These hotels often have their booking platforms, allowing travelers to book directly to access loyalty programs and special offers. Direct travel suppliers often offer best price guarantees, assuring travelers that they will find the lowest prices on the supplier's official website. This guarantee can be a strong incentive for direct bookings. Considered in this report: • Geography: Saudi Arabia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • Saudi Arabia Emirates Online Travel market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Service Type • Transportation • Travel Accommodation • Vacation Packages • Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.) By Device • Laptop/Desktop Devices • Mobile Devices By Mode of Booking • Online Travel Agencies (OTAs) • Direct Travel Suppliers The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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