India Window Coverings Market Overview, 2028

India's window coverings industry is expanding quickly. This significant market expansion can be attributed to rising consumer purchasing power for home decor products as well as changing Indian lifestyles that are bringing about higher living standards, such as modern residences with opulent interiors. Additionally, encouraging government initiatives like the Make in India program are promoting local manufacturing activity, generating additional employment possibilities, and advancing the industry as a whole. The need for window coverings that go with various decor types has increased as more attention is paid to interior design and house aesthetics. Additionally, the growing middle class and rising disposable income have increased spending on house goods. Since window coverings are crucial elements of interior design in both residential and commercial settings, the rise in construction projects has also helped the industry. Additionally, the industry has grown as a result of the availability of a broad variety of materials, colors, and designs through both offline and online retail channels. Designs that are simple and minimalist are becoming more popular in India. For a modern and uncluttered appearance, window coverings with clean lines, neutral colors, and elegant hardware were preferred. While minimalism was in style, curtains and blinds are now frequently decorated with eye-catching prints, vivid hues, and strong patterns. These gave the interiors a little individuality and aesthetic intrigue. To provide depth and tactile appeal to interior spaces, textured materials were being used, such as textured textiles or blinds with unique weaving. According to the research report "India Window Coverings Market Overview, 2028," published by Bonafide Research, the India Window Coverings market is expected to grow at 8.35% CAGR from 2023 to 2028. Window coverings have undergone a dynamic development in India in recent years, showing a wide range of trends that have altered the aesthetics of interior design. The fusion of traditional Indian features with contemporary designs is a well-known trend that has arisen, creating an intriguing contrast of history and current flair. Exhibits of this trend include window treatment designs that effortlessly incorporate complex patterns, vivid prints, or materials that are influenced by indigenous art styles. In Indian interior design, the idea of layering has taken center stage. Homeowners and interior designers are seamlessly fusing various window coverings to create both functional versatility and aesthetic appeal. This method introduces intriguing textural contrasts while allowing for exact control over natural light, privacy, and temperature regulation. Additionally, the adoption of motorized blinds and shades that can be easily controlled via smartphones or linked with home automation systems is a manifestation of the emergence of smart home technology and offers a harmonious union of innovation and convenience. The idea of personalization has gained traction, enabling people to create window treatments that are unique to their preferences and room constraints. By using a bespoke method, window coverings are produced that perfectly complement the overall design concept, boosting the visual coherence of spaces. Translucent sheer curtains are increasingly popular, indicating a desire for ethereal elegance and a connection to nature while preserving privacy.

Based on type market is bifurcated into blinds & shades, curtains & drapes, shutters, and others (valances and cornices, window decals and stickers, window quilts or thermal curtains, window scarves, panel track systems, tassels, tiebacks, and holdbacks, etc.). The market is majorly dominated by blinds and shades with highest market share. Precision light, privacy, and ventilation control are possible with blinds and shades. Residents can control the quantity of sunlight and privacy in a room with the help of movable slats or panels. The varied climate of India, where the intensity of sunlight and heat can differ greatly, makes this practical versatility particularly desirable. Because they take up little room, blinds and shades are excellent choices for compact spaces like apartments, houses, or rooms with windows. Because of their small appearance, they don't obstruct the placement of furniture and may be easily incorporated into contemporary interior design. In contrast to curtains, which must be washed frequently, blinds and shades require relatively little upkeep. Blinds and shades may typically be kept clean and looking brand new with occasional wiping or dusting. Based on technology market includes, manual cover and smart/ automatic covers. In general, manual window coverings are less expensive than their automatic or motorized counterparts. Cost factors are a big factor in customer decisions in a price-sensitive economy like India. Manual window treatments have been a staple of Indian families for many years. Traditional window covering opening and closing techniques are familiar to many individuals, which helps explain why they still favour them. Manual window coverings are unaffected by power outages in a nation where the supply of electricity might be erratic. They are a sensible option because of their dependability in functioning, irrespective of power supply. Based on installation market include, retrofit and new installation. In India, many houses and structures already have windows with conventional curtain rods or other fittings in place. Retrofitting entails improving or modernizing the window coverings that are already in place without making significant structural alterations. Homeowners who wish to enhance their window coverings without undertaking major modifications may find this appealing. Retrofit installations typically go more quickly and smoothly than complete window replacements. They are a practical choice for both homeowners and businesses because they take less time and labor to install. Based on application market is divided into residential and commercial. Residential application is the major consumers of window coverings in India. Maintaining modesty and an awareness of personal space within the house is highly valued in Indian culture. By protecting the interiors from outside sight, window coverings play an important part in sustaining these cultural norms. Window treatments make a major contribution to the aesthetics of a home's interior design as a whole. Window treatments are a crucial component in producing comfortable and aesthetically pleasing living spaces, which is a priority for many Indian households. The distribution channel of the market include offline and online. Offline channel is leading the market of India. Increase in E-commerce industry and rise in internet penetration have increased the demand window coverings in India. Some of the major online distributors of window coverings in India include, MAC, Urban Ladder, Homelane, Amazon and many more.

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Manmayi Raval

Research Consultant

Considered in this report: • Geography: India • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • India Window Coverings market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type: • Blinds & Shades • Curtains & Drapes • Shutters • Others (Valances and Cornices, Window Decals and Stickers, Window Quilts or Thermal Curtains, Window Scarves, Panel Track Systems, Tassels, Tiebacks, and Holdbacks, etc.)

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By Technology: • Manual Covers • Smart/ Automatic Covers By Application: • Residential • Commercial By Installation: • Retrofit • New Construction By Distribution Channel: • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Window Coverings industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.