China Millets Market Overview, 2028

The Chinese millets market is distinguished by a rich historical past, cultural value, and a recent rebound driven by changing dietary choices and a growing awareness of sustainable agriculture. Millets have been cultivated in China for thousands of years, dating back to the Neolithic period, when they were a staple diet for early settled farming populations. Millets continue to have a distinctive status in certain regions of the country, particularly in the north, where they constitute a vital ingredient in local cuisines. Millets have gained popularity in recent years due to their high nutritional content and health advantages. Millets are gluten-free, making them an appealing option for people who have gluten sensitivities or celiac disease. Furthermore, they are high in critical nutrients such as fibre, protein, vitamins, and minerals, making them an important part of a well-balanced diet. This nutritious profile has piqued the interest of health-conscious consumers, fueling demand in the millet industry. Millets have grown in popularity as a result of China's rapid urbanisation and changing lifestyle habits. Millets have developed as a healthy and sustainable alternative to refined grains as people grow more health-conscious and seek alternatives to refined grains. Millets' historic cultural relevance also contributes to market growth, as consumers identify them with history and traditional therapeutic capabilities. In response to rising demand, the Chinese government and agricultural authorities have encouraged millet production and research. Investments in research and development have resulted in enhanced millet varieties with higher yields and greater resilience to pests and illnesses. Furthermore, agricultural policies encouraging sustainable practises have created a climate favourable to millet growing. According to the research report "China Millets Market Overview, 2028," published by Bonafide Research, the China Millets market is expected to grow at 3.80% CAGR from 2023 to 2028. Increasing health consciousness among consumers has been a significant driver of the millets market. Millets are recognized for their exceptional nutritional content, including high levels of dietary fiber, protein, vitamins, and minerals. As Chinese consumers seek healthier alternatives to refined grains, millets have gained popularity as a wholesome and nutrient-rich food option, promoting their consumption and market growth. Furthermore, millets are mostly consumed in northern China, where they have a strong culinary legacy and cultural value. Because of their favourable climatic and soil conditions for millet production, the northern portions of China have historically been the dominant millet-producing and consuming regions. Hebei province, in northern China, is a large millet-consuming region. Furthermore, there are more regions of China that consumes millets the most some of them include, Shanxi, Henan, Shaanxi, and many more. In these regions, millet dishes are often enjoyed as porridges, cakes, bread, or noodles. Millets are typically used to create hearty and nutritious meals, reflecting their role as a staple food in these areas. Millet-based meals are an important part of the local cuisine, and millet intake is strongly engrained in the province's culinary culture. The National Millets Development Plan (2021-2025) intends to raise millet production in China by 10% over the next five years. The plan also includes steps to improve millet quality and increase consumption. Based on product market is segmented into pearl millet, foxtail millet, sorghum, finger millet and Others(kodo millet, proso millet, barnyard millet). In China, the millet variety that is most commonly consumed is foxtail millet. Foxtail millet has a long history of cultivation in China and is one of the country's oldest cultivated cereal crops. Foxtail millet is popular because of its nutritional content, versatility, and tolerance to a wide range of climates and soil conditions. It is a gluten-free grain, making it an excellent choice for people who are sensitive to gluten or have celiac disease. Because it is high in carbs, dietary fibre, protein, and critical minerals, foxtail millet is an important part of the Chinese diet. While foxtail millet is the most widely consumed variety, other millets, such as broomcorn millet (Panicum miliaceum) and proso millet, are also grown and consumed in certain parts of China, particularly in areas with distinct culinary traditions and preferences. Based on nature market is divided into conventional and organic. Small farmers in rural areas often plant conventional millets. These farmers lack the wherewithal to invest in high-value millets such as organic millets or gluten-free millets. Millets are a drought-tolerant crop, making them ideal for the dry and arid conditions found in many parts of China. They are also relatively pest and disease-resistant.

The application of the market includes, ready to eat food, bakery, beverages, breakfast and direct consumption. Millets are popular due to their high nutritional content, which includes dietary fibre, protein, vitamins, and minerals. When ingested directly, the nutrients are retained without significant loss during processing, allowing customers to reap the full benefits of millets' health benefits. Millets are frequently connected with many health advantages in Chinese culture, including easing digestion, boosting longevity, and supplying energy. These long-held views have led to the popularity of the direct intake of millets. Based on distribution channel market is divided into traditional grocery stores, trade associations & organizations, supermarkets, online stores and others(speciality stores). Among them millets are majorly distributed through traditional grocery stores, followed by trade associations and organisations. Traditional grocery stores have long been a component of China's retail setting. They have well-established distribution routes that reach a variety of populations, including rural and urban locations. Over time, these businesses have earned consumers' trust and familiarity, making them a popular option for purchasing staple commodities like millets. Traditional grocery stores are located in numerous neighbourhoods and serve a wide range of communities, including those in rural and less urbanised areas. This accessibility ensures that millets are available to a larger population. Considered in this report: • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • China Millets market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

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By Nature: • Conventional • Organic By Product: • Pearl Millet • Foxtail Millet • Sorghum • Finger Millet • Others(Kodo millet, proso millet, barnyard millet) By Application: • Ready to eat food • Bakery • Beverages • Breakfast • Direct Consumption

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By Distribution Channel: • Traditional Grocery Stores • Trade Associations & organizations • Supermarkets • Online Stores • Others(Speciality Stores) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Millets industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.