United Arab Emirates (UAE) UHT (Ultra-High Temperature) Milk Market Overview, 2028

The UAE dairy business has grown rapidly in recent years, fueled by an expanding economy and substantial increases in population and tourist numbers. Milk consumption habits in the UAE have shifted dramatically during the last few decades. Consumers have become more intelligent, and they have begun to use several forms to satisfy a variety of needs. While in the 1950s, customers drank Rainbow Evaporated Milk directly from cans due to a lack of fresh milk; today they drink it primarily with tea or coffee and prefer only fresh milk and UHT. For cooking, they use powdered milk, and for desserts, they use sweetened condensed milk. Rising health consciousness in the region, particularly in the UAE, where a growing number of Western expatriates are bringing with them their consumption habits, has led to a surge in sales of UHT milk. The UAE has a significant demand for UHT milk due to its convenience, longer shelf life, and the country's hot climate. UHT milk is preferred by many consumers who want to ensure the availability of fresh milk for a longer period. Additionally, UHT milk is widely used in the foodservice industry, including hotels, restaurants, and cafes, as it eliminates the need for constant refrigeration. The UAE is a major hub for tourism and hospitality, with a thriving hotel and restaurant industry. UHT milk is widely used in these establishments due to its longer shelf life, convenience, and food safety benefits. It allows businesses to streamline their operations, minimize waste, and meet the demands of their customers. UHT milk is considered a safe and hygienic option as it undergoes ultra-high temperature treatment, which eliminates harmful bacteria and microorganisms. This is crucial in markets where food safety and hygiene are significant concerns, and consumers prioritize the safety of the products they consume. According to the research report "UAE UHT Milk Market Overview, 2028," published by Bonafide Research, the UAE UHT Milk market is expected to grow at 6.09% from 2023 to 2028. The government invests in developing infrastructure and facilities for the dairy industry. This includes the establishment of dairy farms, processing plants, and distribution networks to support the production and distribution of UHT milk and other dairy products. The UAE has a strong tradition of consuming milk as a part of daily diets. Milk is often associated with hospitality and is offered as a gesture of welcome to guests. UHT milk fits well into this cultural context, as it allows for convenient access to milk without the need for frequent grocery store visits. The UAE has a predominantly Muslim population, and Islamic values play a significant role in shaping consumer behavior. During the holy month of Ramadan, when Muslims observe fasting, UHT milk becomes a popular choice for the pre-dawn meal (Suhoor) and the meal to break the fast (Iftar). UHT milk's long shelf life ensures that it can be readily available during Ramadan, which is a time of increased consumption and hospitality. The UAE is home to a diverse expatriate population from various countries, each with its own cultural preferences and dietary habits. UHT milk caters to the preferences of these expatriate communities, providing them with familiar milk options from their home countries. International brands of UHT milk are readily available, meeting the demand for diverse cultural tastes. As in many parts of the world, there is a growing awareness of health and wellness in the UAE. Consumers are increasingly seeking nutritious and wholesome food options. UHT milk retains the nutritional value of fresh milk and is often fortified with vitamins and minerals, appealing to health-conscious individuals who prioritize a balanced diet.

According to report market is bifurcated into whole, skimmed, partly skimmed and fat filled. Among them skimmed type is dominating the market with highest market share in 2022 and is expected to remain same in future as well. Skimmed milk is frequently preferred by people who are health-conscious and want to limit their calorie and fat intake. Skimmed milk contains less fat than whole milk, making it an excellent choice for people attempting to maintain a healthy weight or following a low-fat diet. Consumer tastes and trends can change over time. With increased awareness of health and wellbeing, customers may prefer skimmed milk to whole milk as a healthier choice. This shift in preferences may contribute to skimmed milk's dominance in the UHT milk market. There is certain increase in demand for plant source UHT milk in UAE. The availability of a wider variety of plant-based UHT milk options in the market has contributed to increased demand. Manufacturers have been introducing new plant-based milk alternatives made from sources like soy, almonds, oats, coconuts, and others. The growing availability of different flavors, textures, and formulations of plant-based UHT milk provides consumers with more choices and encourages them to try these alternatives. Plant-based UHT milk appeals to consumers who have ethical concerns about animal welfare and the exploitation of animals in the dairy industry. By choosing plant-based alternatives, these individuals can align their purchasing decisions with their values. Plant-based UHT milk appeals to individuals with specific dietary preferences or restrictions, such as those following a vegan, lactose-free, or dairy-free diet. Plant-based UHT milk provides an alternative for individuals who may have lactose intolerance or dairy allergies. Moreover, plant-based milk is perceived as a healthier option by some due to its lower saturated fat content. Liquid form UHT milk is widely preferred by consumer of UAE and is making most of the market in UAE. Due to the ultra-high-temperature pasteurisation process, UHT milk, including liquid form, has a longer shelf life than fresh milk. The longer shelf life reduces the need for regular supermarket shopping and allows people to stock up on milk without fear of deterioration. This increased shelf life is especially beneficial in hot climates like the UAE. In liquid form, UHT milk is a familiar and preferred alternative for many consumers since it closely matches the viscosity and appearance of fresh milk. Because the texture and sensory experience of liquid UHT milk are similar to those of regular milk, it is more likely to be preferred over alternative forms such as powdered milk. UHT milk in liquid form can be used in a variety of ways, including as a beverage, in cooking, and as an ingredient in recipes. Its liquid form allows for easy incorporation into different recipes without the need for additional steps. This versatility makes it appealing to consumers who seek a multi-purpose milk product. The use of UHT milk in dairy products such as butter cheese, milk powder, ice cream etc. has increased significantly increased in UAE. UHT milk offers more flexibility in product formulation for dairy manufacturers. Its stability and longer shelf life allow for the creation of a wider range of dairy products, including yogurts, desserts, ice creams, and other processed dairy items. UHT milk can be incorporated into various recipes and formulations without the need for pasteurization or refrigeration, providing versatility to manufacturers. Consumer demand for dairy products in the UAE has been increasing, driven by factors such as urbanization, rising population, and changing lifestyles. UHT milk allows manufacturers to meet this growing demand by providing a safe and convenient ingredient for dairy product production. Considered in this report: • Geography: UAE • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Aspects covered in this report: • UAE UHT Milk market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Whole • Skimmed • Partly Skimmed • Fat Filled By Source: • Animal Based • Plant Based

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By Form: • Liquid • Solid By End Use Application: • Retail Sales • Dairy Product • Bakery & Confectionery • Milk & Milk based Beverages • Infant Formula By Distribution Channel: • B2C • B2B The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the UHT Milk industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.