China Probiotics Market Overview, 2028

The probiotic industry in China has witnessed remarkable growth and development in recent years, positioning itself as a global leader in probiotic products and research. With a vast population and increasing health consciousness, the demand for probiotics has surged as individuals seek natural solutions to support their well-being. China's probiotic market encompasses a wide range of products, including supplements, functional foods, beverages, and animal feed additives. The industry is driven by factors such as a growing awareness of the gut-brain connection, rising disposable incomes, and a shift towards preventive healthcare. Furthermore, robust research and development, stringent quality control measures, and regulatory advancements have contributed to the overall success and competitiveness of the Chinese probiotic industry. As the country continues to prioritise health and wellness, the Chinese probiotic industry is poised for further expansion and innovation, catering to the evolving needs of its diverse consumer base. China has a long history of using fermented foods and herbal remedies, many of which naturally contain probiotics. Traditional Chinese Medicine (TCM) often incorporates probiotic-rich ingredients like fermented soybeans, pickled vegetables, and herbal formulations. This cultural familiarity with probiotics has paved the way for the acceptance and integration of modern probiotic products. According to the research report "China Probiotic Market Overview, 2028," published by Bonafide Research, the China Probiotic Market is expected to grow at an above USD 7.50 Billion from 2023 to 2028. Increasing health consciousness among Chinese consumers is a significant driver for the probiotic market. As people become more aware of the importance of maintaining good health and preventing diseases, there is a growing demand for natural and functional foods, including probiotics. Consumers are actively seeking products that support digestive health, boost immunity, and promote overall well-being. The expanding middle-class population in China has higher disposable incomes and a greater willingness to spend on health and wellness products. This demographic shift has fueled the demand for premium and value-added products, including probiotics. As consumers become more financially capable, they are willing to invest in products that offer health benefits and enhance their quality of life. Furthermore, Urbanisation and the adoption of modern lifestyles have resulted in dietary changes and an increased reliance on processed and convenience foods. This shift has led to concerns about digestive health and the need for products that can address issues such as irregular bowel movements, bloating, and poor gut health. Probiotics offer a natural and effective solution for these concerns, driving their popularity in urban areas. Based on the product types, they include probiotic food and beverages, probiotic dietary supplements, and animal feed. In China, probiotic food and beverages is the leading segment. There are various beverages that are more commonly consumed by Chinese consumers. Yoghurt-based probiotic beverages are highly popular and widely consumed. They typically contain live and active cultures of beneficial bacteria, providing both probiotic benefits and the familiar taste and texture of yoghurt. Yoghurt drinks are available in various flavours and are often marketed as a convenient and refreshing way to incorporate probiotics into the diet. Furthermore, Probiotic-infused water is an emerging category in the probiotic beverage market. These beverages combine the hydrating properties of water with the benefits of probiotics. Probiotic water is often marketed as a convenient and refreshing option for consumers seeking a probiotic boost without the calories or flavours associated with other beverage types.

The concept of probiotics began to gain attention in China during the early 1990s. The first probiotic products, primarily in the form of dairy products like yoghurt and fermented milk, were introduced into the market. International collaborations and partnerships facilitated the transfer of probiotic technologies and knowledge to Chinese manufacturers. The probiotic market in China experienced significant growth during this period. Local dairy companies, along with multinational players, started producing and marketing probiotic dairy products on a larger scale. Consumer awareness of the health benefits of probiotics increased, and the market witnessed a broader range of probiotic products, including dietary supplements and functional foods. The hosting of the 2008 Beijing Olympics provided a platform to showcase Chinese probiotic products to a global audience. Probiotic-rich dairy products were promoted as a healthy option for athletes and visitors, creating further awareness and interest in probiotics among the general public. Furthermore, China has made significant investments in probiotic research and development. Advanced research facilities and collaborations between academia and industry have contributed to scientific advancements in probiotics. This has led to the discovery and development of new probiotic strains, improved delivery systems, and enhanced manufacturing processes. End users include animals and humans; among them, humans are the leading segment. Chinese consumers have become increasingly health-conscious in recent years. There is a growing awareness of the importance of maintaining good health and overall well-being. As a result, people are actively seeking out products and practises that can support their health goals. Probiotics, with their potential benefits for digestive health, immunity, and overall gut health, align well with this health-conscious mindset. In the future, the animal segment will grow at the highest rate. Ingredients segment includes bacteria and yeast in China, where the bacteria market growth is highest compared to the yeast. Bacteria-based probiotics have a longer history of use and familiarity in China. Traditional fermented foods and beverages, such as yoghurt, have been consumed in China for centuries, providing beneficial bacteria to support digestive health. This familiarity with bacterial probiotics has led to their widespread acceptance and preference among consumers. Distribution channels include hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online, and others. Among them, hypermarkets and supermarkets cover the highest market revenue growth. Hypermarkets and supermarkets often engage in price competition, offering competitive pricing on probiotic products. This attracts cost-conscious consumers who are looking for value for their money. The ability to offer discounted prices or promotions further drives consumer interest and sales. There are various hypermarkets and supermarkets that offer the various probiotics in the Chinese market, including Walmart, Carrefour, RT-Mart, Auchan, and Metro. Considered in this report • Geography: China • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

Research Consultant

Aspects covered in this report • China Probiotics market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Products type: • Probiotics Food and Beverages • Probiotics Dietary Supplements • Animal Feed By End user: • Human • Animal

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By Ingredient Type: • Bacteria • Yeast By Form: • Liquid • Powder • Gel By Distribution channel: • Hypermarkets and Supermarkets • Pharmacies/Drugstores • Convenience Stores • Specialty stores • Online • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Probiotics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.