United States (USA) Water Borne Coatings Market Overview, 2028

The American coatings business as a whole includes a sizeable segment devoted to aqueous coatings. Coatings that use water as the principal solvent rather than conventional organic solvents are referred to as waterborne coatings, sometimes known as water-based coatings. Due to their low levels of volatile organic compounds (VOCs), few negative effects on the environment, and adherence to exacting regulatory norms, these coatings have become more and more popular. A rise in environmental awareness, more government restrictions, and a move towards environmentally friendly and sustainable products have all contributed to the steady growth of the U.S. waterborne coating industry in recent years. Numerous end-use industries, such as architectural, automotive, industrial, packaging, and others, frequently utilize waterborne coatings. Waterborne coatings are also widely used in the packaging industry. These coatings are used on packing materials to improve their aesthetic appeal, offer barrier characteristics, and safeguard the contents from moisture, abrasion, and other outside influences. Waterborne coatings are used in packaging in response to the rising need for recyclable and sustainable packaging options. Another big U.S. consumer of waterborne coatings is the car industry. These coatings are employed in both refinishing and original equipment manufacturing (OEM) applications. They contribute to the overall appeal and longevity of motor vehicles by offering high-quality finishes, improved corrosion resistance, and increased durability. According to the report title, “The United States Waterborne Coating Market Overview, 2028”, publish by Bonafide research, the market is anticipated to add USD 3.18 Billion from 2022 to 2028. Waterborne coatings have significantly lower VOC emissions compared to solvent-based coatings. It is estimated that by replacing solvent-based coatings with waterborne coatings, the U.S. has reduced VOC emissions by millions of tons, contributing to improved air quality and environmental sustainability. Waterborne coatings are extensively used in the architectural sector, accounting for a significant share of the market. These coatings are widely applied to surfaces such as walls, ceilings, and furniture in residential, commercial, and institutional buildings. Waterborne coatings contribute to earning points for green building certifications such as LEED (Leadership in Energy and Environmental Design). These certifications are highly valued in the construction industry, promoting the use of sustainable materials and practices. Waterborne coatings find applications across various industries beyond architecture and automotive, including industrial equipment, furniture, packaging, and marine sectors. Their versatility and adaptability contribute to their widespread use. End-users, including homeowners, architects, and businesses, are increasingly aware of the benefits of waterborne coatings. This awareness is driving the demand for environmentally friendly and sustainable coating solutions.

The ACA is a national trade association representing the paint and coatings industry, including waterborne coatings, in the United States. It offers resources, educational programs, and advocacy on behalf of its members and works to address industry issues and promote sustainable practices. The Waterborne, High-Solids, and Powder Coatings Symposium This symposium is organized by the University of Southern Mississippi and focuses specifically on waterborne, high-solids, and powder coatings. It brings together industry professionals, researchers, and experts to discuss advancements, research findings, and technological developments in waterborne coatings. the NPCA, now part of the American Coatings Association (ACA), represents the paint and coatings industry in the United States. It provides advocacy, technical support, and industry information to its members, including those involved in the waterborne coating sector. Acrylic waterborne coatings in architectural applications and waterborne coatings in the automotive industry are highly preferred in the U.S. market. Acrylic waterborne coatings offer versatility, durability, excellent color retention, and low VOC content, making them ideal for a wide range of architectural projects. In the automotive sector, waterborne coatings are preferred for their environmental compliance, high-quality finishes, and protection against corrosion and UV radiation Multiple noteworthy companies shape the U.S. market for waterborne coatings. With its commitment to innovation and environmentally sustainable formulations, PPG Industries stands out. A wide range of aqueous coatings are available from Sherwin-Williams, with an emphasis on both performance and sustainability. High-performance aqueous coatings for the automotive industry are a specialty of Axalta Coating Systems, which serves the OEM and refurbishing sectors. Another prominent participant is BASF, which offers cutting-edge waterborne coating solutions for numerous industries. Aiming to improve performance, durability, and eco-friendliness, recent market advances have concentrated on developing technology and product offerings. In order to meet changing consumer demands, businesses are also looking into new functionality including antibacterial traits and self-healing capacities. The market for American waterborne coatings is expanding and growing as a result of these market participants and recent advancements. In the Waterborne coating market of the U.S., Cost, performance restrictions, and a lack of consumer knowledge are some of the market obstacles. Due to the increased cost of raw materials and the requirement for specialized tools and procedures, waterborne coatings are often more expensive than solvent-based equivalents. Although aqueous coatings have made great progress, they may still have performance issues when trying to achieve particular requirements like strong chemical resistance or extreme durability, which might make it difficult for them to be used in some situations. It may also be difficult to raise awareness of the advantages and potential of aqueous coatings, particularly in sectors where solvent-based coatings have historically dominated. Environmental laws, technical developments, the move towards green building practices, commercial uses, and partnerships all create potential markets. Due to their decreased VOC emissions and diminished environmental impact, aqueous coatings are becoming more popular as a result of escalating environmental restrictions and growing customer demand for sustainability. As a result of ongoing research and development, new aqueous coatings with improved performance characteristics are being created, opening up new application opportunities. Opportunities for aqueous coatings in architectural applications are made possible by the focus on green construction techniques and LEED certifications. Additionally, sectors like automotive, aerospace, and packaging are looking for ecologically friendly solutions more and more, which presents prospects for waterborne coatings. The growth of novel aqueous coating technologies is facilitated through collaborations and partnerships between producers, suppliers, and research organizations.

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Manmayi Raval

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Considered in this report: • Geography: United States • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • U.S. Waterborne coating market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Resin Type: • Acrylic • Polyester • Alkyd • Epoxy • Polyurethane • PTFE • PVDF • PVDC

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By Application: • Architectural • Industrial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the waterborne coating market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry