Germany E-Pharmacy Market Overview, 2028

A big beneficiary of the pandemic has been a e-pharmacy with consumers forced to avoid shopping centers, they moved more of their day-to-day purchases online, with E-pharmacies providing a safe and convenient online channel for purchasing essential healthcare products. The growth on the consumer healthcare marketplace in Germany is driven by a growing interest in health and wellness, easy access to digital shopping options and more personalized product selections. Payers and employers are also looking to shift more responsibility for health and wellness to individuals by focusing on prevention as a protective care option. This trend ties directly to several OTC product categories and represents an opportunity for brands to link their products more directly to wellness activities and outcomes. One of the primary drivers of e-pharmacy growth is the convenience it offers to consumers. Online pharmacies provide easy access to a wide range of pharmaceutical products from the comfort of one's home. Consumers can order medications and health products at any time, eliminating the need to visit physical pharmacies. Furthermore, E-pharmacies in Germany have streamlined the process of ordering prescription medications. Patients can submit their prescriptions electronically, and the e-pharmacy verifies the prescription before dispensing the medication. This online prescription service simplifies the process for patients, particularly those with chronic conditions. In addtion, online platforms enable consumers to compare prices across different e-pharmacies, helping them find the best deals and discounts. E-pharmacies often offer competitive prices due to reduced overhead costs, allowing consumers to potentially save money on their medication purchases. According to the research report "Germany E-Pharmacy Market Overview, 2028," published by Bonafide Research, the Germany e-pharmacy market is projected to add more than USD 6.5 Billion from 2023 to 2028. E-pharmacies in Germany have been expanding their services beyond medication sales. They are increasingly offering online consultations with healthcare professionals, providing telemedicine services, and supporting digital health initiatives. This trend aims to provide a more comprehensive and convenient healthcare experience for consumers. Furthermore, E-pharmacies are leveraging technology and data to provide personalized medicine and health solutions. By analyzing patient data and preferences, they can offer tailored recommendations, medication reminders, and health management tools to improve patient outcomes and engagement. In addition, with the rising importance of digital healthcare services, e-pharmacies are focusing on maintaining robust data security and privacy measures. They are implementing encryption protocols, complying with data protection regulations such as the General Data Protection Regulation (GDPR), and ensuring secure handling of sensitive patient information. Some e-pharmacies in Germany are forming partnerships or collaborations with traditional brick-and-mortar pharmacies. This allows them to leverage the existing infrastructure and expertise of physical pharmacies while expanding their online presence. Such partnerships aim to combine the convenience of e-pharmacies with the trust and reliability associated with traditional pharmacies.

The German government has established regulations that allow e-pharmacies to operate legally. E-pharmacies are required to obtain a permit, known as Versandhandelserlaubnis, from the responsible regulatory authority, Landesamt für Gesundheit und Soziales (LAGeSo). This permit ensures compliance with pharmaceutical laws and regulations and provides a framework for the operation of online pharmacies. Furthermore, The German government has been actively promoting digital health applications as part of its healthcare strategy. This includes encouraging the development and integration of digital health solutions within e-pharmacy platforms. By fostering innovation and supporting digital health initiatives, the government aims to enhance patient care and improve accessibility to healthcare services. The government has made investments in digital infrastructure, including broadband internet connectivity and data security measures. These investments aim to enhance the technological capabilities of e-pharmacies, ensuring reliable and secure online services. Based on product type, the market is segmented into Skin Care (Skin diseases & skin injuries), Allergy & food intolerance, Stomach, Intestines & Digestion, Diabetes Care, Heart care, circulation & veins, BP, cholstrol, Orthopedic (muscles, bones, joints), Urology (Bladder, Kidney & Prostate), Animal pharmacy, Naturopathy, ENT (Eyes, ears, Tooth & Mouth), Cold flu, vitamins & minerals, Cosmetics, Painkiller, Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation) Among them Skin Care (Skin diseases & skin injuries) are dominating the market of E-Pharmacy in Germany. Skin diseases and injuries are common conditions that affect a significant portion of the population. Skin problems can range from minor issues like rashes and acne to more severe conditions such as psoriasis or dermatitis. Due to their prevalence, there is a high demand for medications and treatments related to skin health. Some individuals may feel self-conscious about their skin conditions and prefer not to discuss them openly or visit a physical pharmacy. E-Pharmacies provide a discreet option for purchasing skin-related products, allowing people to maintain their privacy while obtaining the necessary treatments. The increasing popularity of E-Pharmacies and the overall growth of the e-commerce market have contributed to the dominance of certain product categories, including skin-related products. With the convenience of online shopping and the ability to compare prices and product reviews, consumers are more likely to explore online options for their skincare needs. Top 10 E-Pharmacies in Germany include docmorries.de, shop-apitheke.com, europa-apotheek.com, medpex.de, apotal.de, medikamente-per-klick.de, apo-rot.de, apodiscounter.de, eurapon.de, juvalis.de. According to drug type include, Prescription drug, Over-the-counter drug. The prescription drug is leading the market with highest market share and expected to dominate the market in the upcoming time period as well. In Germany, prescription drugs can only be dispensed with a valid prescription from a licensed healthcare professional. E-pharmacies in Germany comply with these legal requirements by ensuring that customers provide a valid prescription before dispensing prescription medications. E-pharmacies provide a convenient and accessible way for people to obtain their prescription medications. Instead of visiting a physical pharmacy, individuals can order their medications online and have them delivered directly to their doorstep. This is particularly beneficial for individuals with mobility issues, those living in remote areas, or those with busy schedules who may find it difficult to visit a brick-and-mortar pharmacy during regular business hours. E-pharmacies in Germany require customers to provide a valid prescription from a licensed healthcare professional before they can purchase prescription medications. This can be done by submitting a scanned or electronic copy of the prescription to the e-pharmacy. The prescription is reviewed by a qualified pharmacist or healthcare professional before the medication is dispensed.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Germany E-Pharmacy market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Skin Care (Skin diseases & skin injuries) • Allergy & food intolerance, Stomach, Intestines & Digestion • Diabetes Care • Heart care, circulation & veins, BP, cholstrol • Orthopedic (muscles, bones, joints) • Urology (Bladder, Kidney & Prostate) • Animal pharmacy • Naturopathy • ENT (Eyes, ears, Tooth & Mouth) • Cold flu • vitamins & minerals • Cosmetics • Painkiller • Others (gynec, Calm down, sleep & stress, sexuality, Lose weight, Diet & Lifestyle, Self-tests & everyday aids, smoking cessation)

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By Delivery Type • Prescription drug • Over-the-counter drug The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the E-Pharmacy industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.