Russia Fruit and Vegetable Juice Market Overview, 2028

Russians have a strong culture of consuming juices with meals, especially breakfast. It is common for people to start their day with a glass of freshly squeezed fruit or vegetable juice, which is believed to provide a refreshing and nutritious start to the day. Furthermore, in different regions of Russia, there are festivals dedicated to celebrating fruit and vegetable juices. These festivals showcase local produce, highlight the health benefits of juices, and offer opportunities for visitors to sample a variety of juices. They often include competitions, entertainment, and educational activities related to juice and healthy living. Moreover, offering guests a glass of juice is a common gesture of hospitality in Russian culture. When welcoming visitors to their homes, Russians often serve freshly squeezed juice as a gesture of warmth and generosity. In addition to commercial production, many Russian households have a tradition of making their own fruit and vegetable juices. Families often have their own orchards or gardens, allowing them to harvest fresh fruits and vegetables for juicing. Homemade juices are highly valued for their freshness and natural flavours. Furthermore, Russia imports a significant amount of fruit and vegetable juice, particularly during off-seasons when domestic production is limited. Countries such as Turkey, Poland, and Belarus are among the major suppliers of juices to the Russian market. Imported juices help meet the demand for a variety of flavours and types throughout the year.

According to the research report "Russia Fruit & Vegetable Market Overview, 2028," published by Bonafide Research, the Russia Fruit & Vegetable market is expected to grow at 5.08% CAGR from 2023 to 2028. Russia has diverse climatic conditions and vast agricultural land, making it suitable for growing a wide range of fruits and vegetables. Different regions within the country specialise in specific crops based on their climate and soil conditions. This diversity allows for year-round production and a variety of produce. Furthermore, the increasing population and rising consumer awareness about the importance of a healthy diet have led to a growing demand for fruits and vegetables in Russia. Consumers are increasingly seeking fresh and nutritious produce, which has contributed to the expansion of the market. Moreover, increasing urbanisation in Russia has led to changes in lifestyle and dietary habits. Urban dwellers often have busier schedules and limited time for cooking, leading to a higher demand for convenient and ready-to-eat fruits and vegetables. This has resulted in the growth of pre-cut, pre-packaged, and processed fruit and vegetable products on the market. In addition, changes in demographics, such as an ageing population or an increase in the number of health-conscious individuals, can impact the fruit and vegetable market. Ageing populations often prioritise nutrition and healthy eating, leading to a higher demand for fresh produce. Similarly, younger generations, particularly millennials and Generation Z, are more inclined towards healthy and sustainable food choices, driving the demand for fruits and vegetables.

There has been an increasing demand for natural and organic fruit and vegetable juices in supermarkets and hypermarkets. Consumers are seeking healthier options with minimal additives and preservatives. For instance, some retail chains dominating this distribution channel include X5 Retail Group, Magnit, and more. In addition, online platforms are witnessing an increase in demand for premium and exotic fruit and vegetable juice varieties. Consumers are exploring unique flavours and seeking healthier options conveniently delivered to their doorstep. For instance, online platforms for purchasing fruit and vegetable juices include Ozon, Utkonos, and more.

Start-ups:
• Fresh-Point is a Russian start-up that focuses on producing fresh and cold-pressed fruit and vegetable juices. They prioritize sourcing locally grown produce and aim to provide high-quality, natural juice options to consumers.
• Bioterra is a start-up that specializes in producing organic fruit and vegetable juices. They focus on using organic ingredients and employing environmentally friendly production processes to create healthy and sustainable juice products.
• Sokovik is a Russian start-up that offers a range of fresh and natural fruit and vegetable juices. They emphasize the use of locally sourced ingredients and aim to provide customers with convenient and nutritious juice options.
• JuiceUp is a start-up that focuses on creating personalized fruit and vegetable juice blends. They offer customized juice options based on individual preferences and nutritional needs, allowing customers to choose their desired combination of fruits and vegetables.
• OGO Juice is a Russian start-up that produces cold-pressed organic fruit and vegetable juices. They aim to provide consumers with nutrient-rich and natural juice options, while also promoting sustainable and eco-friendly practices.

Considered in this report
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• Russia Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.