Russia Cider Market Overview, 2028

Russia, a country known for its rich tradition of vodka consumption, is witnessing a shift in drinking preferences with the emergence of the cider market. Cider, a refreshing and fruity alcoholic beverage, is gaining traction among Russian consumers as they seek new and diverse drinking experiences. This trend is fueled by the increasing influence of Western drinking culture and the growing popularity of craft beverages. The Russian cider market presents a unique blend of traditional and contemporary flavors, catering to the evolving tastes of consumers. As cider continues to make its mark in the Russian market, both domestic and international cider brands are vying for a slice of this growing segment. The beverage sector is undergoing a startling change in the enormous country of Russia as the cider market explodes with flavour and effervescence. In the midst of vodka's dominance, cider has arisen as a tantalising substitute that has customers in Russia salivating. This unanticipated shift in the Russian beverage market is brought on by a rising interest in novel experiences, a developing drinking tradition, and a craving for reviving beverages. A tantalising variety of distinctive flavours, creative combinations, and alluring packaging are produced as the cider business expands, luring customers on an adventure of discovery and delight. According to the research report "Russia Cider Market Overview, 2028," published by Bonafide Research, The Russian cider market is expected to grow at above 6.39% CAGR from 2023 to 2028. A number of variables that support the market for cider in Russia are responsible for its expansion and recognition. Since more Russians are looking for alternatives to conventional alcoholic beverages like vodka, changing consumer preferences are a major factor. Cider appeals to those seeking novel and enjoyable drinking experiences because of its refreshing and fruity flavour. Cider is a desirable option because of the increased demand for lighter and lower-alcohol options brought on by customers' growing health consciousness. The adoption of cider as a hip and stylish beverage among Russian consumers is evidence of the influence of Western drinking culture. Consumers now value craft ciders' distinctive flavours and artisanal craftsmanship as a result of the craft beverage trend. Russians are learning about a whole new universe of flavours with every drink, a vivid combination of heritage and contemporary. The cider industry in Russia is a fascinating tapestry of creativity and innovation, where cider makers create liquid works of art that enchant the senses and redefine what it means to indulge. In this time of transformation, the Russian cider industry opens customers' eyes to a world of limitless opportunities and invites them to go on an exciting journey that transcends boundaries and broadens perspectives.

Popular cider brands in Russia include Bulmers and Magners from the C&C Group, Somersby from the Carlsberg Group, Baltika Cider from Baltika Breweries, and Strongbow from Heineken. These companies are commonly available in supermarkets, pubs, and restaurants and offer a variety of cider flavours. In Russia, distribution outlets include convenience stores, speciality liquor stores, internet marketplaces, and supermarkets like Auchan, Metro, and Perekrestok. Despite being relatively minor in comparison to other alcoholic beverages, the cider market in Russia has grown in popularity, leading to a greater variety of cider brands and flavours. The most popular product category for cider in Russia is often sweet or semi-sweet cider. Russians frequently choose flavours like apple, pear, and berry for their pleasant and refreshing cider preferences. These flavours are well-liked because they are recognisable to a wide spectrum of consumers. Ciders with flavours like cherry, peach, and citrus varieties have also become more popular. The Russian cider industry is seeing an increase in interest in experimenting with novel and distinctive flavours. The Russian cider market is generally sweet or semi-sweet cider. Russians tend to enjoy ciders with a fruity and refreshing taste. The preference for sweeter ciders is influenced by the cultural preference for sweet beverages. However, there is also a growing interest in drier and more complex ciders among some consumers. cider in Russia is commonly available in bottles and cans. Bottled ciders, particularly in glass bottles, are popular for their premium appeal and are often chosen for special occasions or when seeking a higher-end product. Canned ciders, on the other hand, are more convenient and portable, making them suitable for outdoor activities and casual consumption. Apple is the most traditional and widely favoured flavor in the Russian cider market. Pear-flavoured ciders are also popular, offering a lighter and slightly sweeter alternative. In addition to the classic apple and pear, berry flavours such as cherry, raspberry, and blackcurrant have gained popularity, providing a more diverse and refreshing taste profile. Citrus flavours, like lemon and lime, are also appreciated for their vibrant and zesty notes. In Russia, the Moscow Cider Fest is a yearly event that features numerous cider brands and lets visitors sample and learn about various cider varieties. Live music, food vendors, and informative seminars on cider-making are frequently featured at the festival. The Cider & Pears Festival, which takes place in the city of Perm, is another occasion that emphasises supporting regional cider makers and their goods. Cider in Russia is governed by laws established by the Federal Service for Alcohol Market Regulation (FSAMR) and is classified as an alcoholic beverage within the country's regulatory framework. Production and distribution of cider must adhere to rules on labelling, alcohol level restrictions, and licencing procedures. In Russia, the legal drinking age is 18. Sales and consumption of alcoholic beverages, including cider, are prohibited in certain public areas. the popularity of craft and artisanal ciders has been on the rise, reflecting a growing demand for high-quality and premium cider options. This trend aligns with the global craft beverage movement, where consumers seek unique and authentic products. the increased presence of international cider brands in the Russian market. Well-established cider brands, such as Somersby, Strongbow, and Bulmers, have expanded their distribution and marketing efforts, capitalizing on the growing consumer interest.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Russia • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Russia cider market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Hard Cider • Dry Cider • Soft Cider • Sweet Cider • Others

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By Packaging Type • Glass Bottles • Plastic Bottles • Aluminium Cans By Flavour • Apple Base • Flavoured Ciders By Source • Conventional • Organic By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the cider industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.