Colombia Drinkable Yogurt Market Overview, 2031

The drinkable yogurt market in Colombia has experienced significant growth in recent years, driven by both the country’s long-standing appreciation for dairy products and the increasing demand for convenient, health-focused beverages. In Colombia, yogurt has been a popular part of the diet for generations, often consumed in spoonable formats, but the trend towards drinkable yogurt started gaining momentum in the mid-2000s as consumers sought more portable and practical options. This shift was particularly influenced by urbanization and the fast-paced lifestyle in cities like Bogotá and Medellín, where consumers were looking for on-the-go snacks that could still provide nutritional benefits. Major brands like Alquería and Zenú, which are staples in the Colombian dairy industry, saw the growing potential of drinkable yogurt and responded by launching products that combined the rich flavors of traditional yogurt with added convenience. Probiotic drinks, such as those from Alquería, have become extremely popular, aligning with Colombia’s rising interest in digestive health and functional foods. As health and wellness trends gained traction, particularly among the younger demographic, brands began offering low-sugar, high-protein, and fortified options to cater to a more health-conscious market. Additionally, the increasing awareness of lactose intolerance in the region spurred the introduction of plant-based alternatives to drinkable yogurt, with brands like Alpro leading the charge in offering dairy-free products made from almonds, oats, and soy. The drinkable yogurt market in Colombia is now firmly established, with innovations in flavor, packaging, and product formulation continuing to drive its evolution.

According to the research report, "Colombia Drinkable Yogurt Market Overview, 2031," published by Bonafide Research, the Colombia Drinkable Yogurt market is anticipated to add USD 140 Million by 2026–31. The Colombian drinkable yogurt market has seen rapid development, with a growing emphasis on health and convenience among local consumers. The demand for drinkable yogurt in Colombia is largely fueled by the increasing recognition of the functional benefits of yogurt, particularly its probiotic content. Alquería, one of Colombia’s leading dairy brands, has capitalized on this trend with its range of probiotic-rich drinkable yogurts, which are marketed for their digestive health benefits. The introduction of these products has been a game changer, as Colombian consumers, particularly in urban areas, are now seeking more convenient ways to incorporate probiotics into their diets. Additionally, Zenú, another dominant player, has expanded its portfolio to include drinkable yogurt variants that cater to a variety of consumer preferences, from low-fat to high-protein formulations. The popularity of probiotic drinks is growing in parallel with an increased focus on health, wellness, and functional foods, especially among younger, more health-conscious consumers. As the plant-based trend gains traction globally, Colombia has also seen the rise of dairy-free alternatives, with companies like Alpro offering oat-based drinkable yogurts to cater to the lactose-intolerant population. These alternatives are not only vegan but also appeal to consumers looking for clean-label products made with minimal additives. Meanwhile, packaging has become a key consideration in the market, with companies increasingly opting for eco-friendly solutions such as recyclable bottles and Tetra Pak, in response to growing environmental awareness among Colombian consumers. As the market continues to mature, innovations in flavor profiles, fortified nutrients, and packaging are expected to drive further growth, making Colombia’s drinkable yogurt market a dynamic and evolving segment within the Latin American dairy industry.

In Colombia, dairy-based drinkable yogurts dominate the market, driven by the country’s long-standing dairy culture and the strong popularity of yogurt as a nutritious, everyday food item. Brands like Alpina, Postobón, and Colanta lead the market with a wide range of dairy-based drinkable yogurts, known for their creamy texture, high protein content, and digestive health benefits. Alpina’s Yogurt Line and Postobón’s range of flavored yogurt drinks are available in various fruit flavors, including strawberry, peach, and passion fruit, all of which cater to local taste preferences. These products are marketed not only for their taste but also for their probiotic content, which is increasingly emphasized as part of a healthy lifestyle. While dairy-based drinkable yogurt continues to be the dominant category, non-dairy or vegan yogurt alternatives are seeing a gradual rise in popularity, primarily driven by growing health and ethical concerns. With the rise in veganism and lactose intolerance awareness, Colombian consumers, particularly in urban areas like Bogotá and Medellín, are becoming more open to plant-based alternatives. Brands like Alpro and So Delicious offer plant-based drinkable yogurts made from soy, almond, and coconut milk, catering to the increasing demand for dairy-free options. These plant-based alternatives are typically enriched with calcium, vitamins, and other essential nutrients, providing an attractive option for consumers seeking vegan or lactose-free diets. The growing trend towards veganism and sustainable food choices, along with increasing awareness of environmental impacts, is helping boost the demand for these non-dairy alternatives in Colombia, although they still represent a smaller portion of the market compared to dairy-based products.

Flavored drinkable yogurts are the most popular segment in the Colombian market, with fruit flavors being particularly dominant. Local fruits such as guava, tamarind, papaya, and passion fruit feature prominently in these products, reflecting the country’s rich agricultural heritage and preference for fresh, tropical flavors. Major Colombian brands such as Alpina and Colanta offer a wide variety of fruity-flavored drinkable yogurts, making them a convenient and tasty choice for consumers of all ages. These flavored variants are marketed as both delicious and nutritious, often enhanced with probiotics, vitamins, or added fiber to appeal to the health-conscious consumer. Flavored drinkable yogurts are commonly consumed as a snack, breakfast, or even a light meal, and their appeal is further driven by their smooth texture and refreshing taste. On the other hand, plain drinkable yogurts are becoming increasingly popular among health-conscious Colombians who prefer products with fewer additives and less sugar. These products are often seen as healthier options, with their minimal ingredients profile. Plain drinkable yogurt is typically consumed for its gut-health benefits, as it is rich in live probiotics and lower in sugar compared to flavored varieties. It also has versatile uses, serving as an ingredient for smoothies, baking, or mixed with fruits and cereals. Despite their more neutral taste, plain drinkable yogurts cater to a growing segment of consumers who prioritize health, natural ingredients, and digestive wellness.

Packaging plays a significant role in the Colombian drinkable yogurt market, with a variety of formats catering to the needs of different consumer groups. Cups are a common packaging choice, especially for single-serving portions of dairy-based drinkable yogurts. Brands like Alpina and Colanta offer their drinkable yogurts in small, convenient cups, making them ideal for on-the-go consumption, as well as for individual portions that fit into busy lifestyles. These cups are widely available in supermarkets, convenience stores, and local shops. For larger servings, bottles are the preferred packaging format, particularly for consumers who drink yogurt as part of their regular diet or those who buy in bulk. Bottles are available in various sizes, from single-serve to family-sized, and are often made from recyclable plastic, aligning with growing environmental concerns. Alpina and Postobón offer drinkable yogurt in bottles, appealing to those seeking a more substantial, ready-to-drink option. Tetra packs are also becoming increasingly popular, especially for larger portions or family-sized products. This type of packaging is lightweight, space-efficient, and offers a longer shelf life, making it ideal for bulk purchases. Tetra packs are commonly used for larger volumes of both dairy and plant-based drinkable yogurts, such as those from Alpro, which offers plant-based options in this format. Pouches, while still emerging, are beginning to gain traction, especially in the context of products aimed at children or consumers seeking a portable, mess-free option. Pouches are resealable, lightweight, and often used for smaller, single-serve quantities, making them a convenient choice for busy families or active individuals.



In Colombia, supermarkets and hypermarkets are the primary distribution channels for drinkable yogurts, with large chains such as Éxito, Carulla, and Jumbo offering a wide range of yogurt products. These stores provide a diverse selection of both local and international brands, including dairy-based and plant-based drinkable yogurts. Supermarkets are where consumers can find a full range of products, from individual servings to larger family-sized bottles and Tetra packs. These outlets also play a key role in promoting functional and health-oriented yogurt drinks, which are increasingly popular among Colombians seeking added digestive and immune health benefits. Convenience stores, like OXXO and D1, cater to consumers looking for quick, easy, and accessible options. These stores are located throughout urban and suburban areas, particularly in high-traffic areas such as bus stations and commercial districts, providing convenient access to yogurt drinks for people on the go. While the selection at convenience stores is often more limited than in supermarkets, it still includes popular, ready-to-drink products from brands like Postobón and Alpina. Specialty stores, particularly those focused on organic, health-conscious, or natural products, are important for the distribution of premium, plant-based, or lactose-free yogurt options. Healthy food stores and organic markets in cities like Bogotá and Medellín carry vegan and organic drinkable yogurts, catering to the growing demand for alternative diets. Online stores are also an emerging distribution channel in Colombia, especially with the growth of e-commerce platforms like MercadoLibre and Rappi, which allow consumers to easily shop for their favorite yogurt products and have them delivered to their homes. Finally, other channels, such as local markets and small independent shops, continue to play a role in offering regional and artisanal yogurt drinks, particularly in rural areas or smaller communities. These channels often carry locally produced yogurt drinks, which appeal to consumers looking for traditional, small-batch options that reflect Colombia’s regional dairy products.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Drinkable Yogurt Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category
• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Type
• Flavoured
• Plain

By Packaging
• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others