Japan Vegan Cosmetics Market Overview, 2028

Japan is one of the fastest-growing markets for vegan cosmetics in Asia, after China. The market is driven by consumer demand for cruelty-free, sustainable, and eco-friendly products. Japanese consumers are known for their high standards when it comes to skincare and cosmetics. Many are willing to pay a premium for high-quality products that deliver visible results. Japanese consumers are particularly interested in vegan skincare products such as serums, toners, and moisturisers. These products often contain traditional Japanese ingredients like green tea, rice, and seaweed. Japan has strict regulations on animal testing for cosmetics, which has led to a shift in consumer preferences towards cruelty-free products. Vegan cosmetics, which do not contain any animal-derived ingredients and are not tested on animals, are well-positioned to meet this demand. Korean beauty products have become increasingly popular in Japan, and many of these products are vegan and cruelty-free. As a result, there is an opportunity for vegan cosmetics brands from Korea and other parts of Asia to expand their presence in the Japanese market.

According to the research report "Japan Vegan Cosmetics Market Overview, 2028," published by Bonafide Research, the Japan Vegan Cosmetics market is projected to reach a market size of more than USD 1 billion by 2028. The Japanese cosmetics industry is known for its innovation and use of cutting-edge technology in product development. Many vegan cosmetics brands in Japan are leveraging this expertise to develop high-quality, effective, and eco-friendly products that appeal to consumers. There is growing demand in Japan for natural and organic cosmetic products that are free from harmful chemicals and are environmentally friendly. Vegan cosmetics, which often contain natural ingredients and are free from animal-derived ingredients, are well-positioned to meet this demand. Based on the product types, they include skin care, hair care, colour cosmetics, and others. Vegan skin care products cover the largest market share in the country. There is growing demand for vegan skin care products that offer multiple benefits in one. Brands are developing products that combine features such as moisturising, brightening, and anti-ageing properties to offer a comprehensive solution. Japanese consumers are known for their emphasis on cleansing, and there is a high demand for vegan cleansers that are gentle and effective at removing makeup, dirt, and impurities from the skin. Serums are a popular part of Japanese skin care routines, and there is a growing demand for vegan serums that can target specific skin concerns such as fine lines, dark spots, and dryness.

apan has a strong cultural tradition of using natural and plant-based ingredients in skin care and beauty products. This cultural trend is reflected in the growing popularity of vegan cosmetics in the country, as consumers become increasingly interested in products that are both effective and environmentally friendly. In addition, Japanese consumers are known for their high standards when it comes to product quality and safety. This has led to a growing demand for vegan cosmetics that are free from harsh chemicals, synthetic fragrances, and other potentially harmful ingredients. Another cultural trend in Japan is the emphasis on holistic health and wellness, which includes a focus on the connection between the health of the body and the health of the skin. As a result, many Japanese consumers are seeking out vegan cosmetics that contain natural and nutrient-rich ingredients that can promote healthy and radiant skin.

Based on the price range segments, which include the premium and economic price ranges, in Japan the premium price range covers the highest market shares, and in the future the economic price range will grow at the highest CAGR rate. The gender segment consists of men, women, and children. In Japan, the women segment is leading the vegan cosmetic market, and the children's segment in the Japanese vegan cosmetic market is expected to grow at a high CAGR rate due to several factors. One of the main drivers is the increasing awareness among parents about the potential harmful effects of synthetic chemicals found in conventional cosmetics on their children's health. As more companies enter the market with offerings specifically designed for children, parents have more options to choose from when it comes to selecting safe and effective products for their kids. Based on the end users, which include personal and commercial, in Japan, the personal segment has the highest market share in the country.
Based on the distribution channel, it includes specialty stores, hypermarkets, supermarkets, the online channel, and others. In Japan, the specialty stores with the highest market shares are LUSH, Cosmekitchen, and Bio C'Bon, and there are several specialty stores with a wide range of vegan cosmetics. There are several local manufacturers of vegan cosmetics, including Muji and Flowfushi.

Considered in this report

• Geography: Japan
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Japan Vegan Cosmetics market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Skin care
• Hair Care
• Color Cosmetics
• Others

By Gender

• Men
• Women
• Children

By End Users

• Commercial
• Personal


By Price Range

• Economic
• Premium

By Distribution Channel

• Specialist Retail Stores
• Supermarket/Hypermarket
• Online Channels
• Other Distribution

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Vegan Cosmetics industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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