Argentina Television Market Overview, 2028

Television has a high penetration rate in Argentina, with a significant majority of households owning at least one TV. It remains one of the primary sources of entertainment and information for the population. Sports, especially football (soccer), hold immense popularity in Argentina. Television broadcasts of football matches, both national and international, attract a large viewership and fervent fan engagement. Sports programming, including other popular sports like basketball and tennis, contributes to the appeal of television in Argentina. With the increasing availability of content, personalised recommendations and content discovery have become important trends. Streaming platforms and smart TVs employ algorithms and artificial intelligence to suggest content based on viewers' preferences, viewing history, and user profiles. This enhances the overall user experience and helps viewers discover new shows and movies. Additionally, the adoption of smart TVs and connected devices has been on the rise in Argentina. Smart TVs allow users to access online content directly through apps, streaming services, and web browsing. Additionally, devices like media streaming players and set-top boxes enable users to connect their TVs to the internet, expanding their entertainment options. According to the research report "Argentina Television Market Overview, 2028," published by Bonafide Research, the Argentina Television Market is projected to reach a market size of more than USD 717.06 million by 2028. Argentina's television culture reflects the many interests, passions, and societal dynamics of the nation. It provides opportunities for cultural expression, entertainment, and information while building a sense of national identity. Teenagers and children in Argentina are increasingly consuming content through digital platforms and streaming services. They often engage with TV shows, movies, and online videos on smartphones, tablets, and laptops. However, traditional TV channels still play a role in providing children's programming and educational content. Moreover, older adults tend to have a higher TV viewership in Argentina. This age group often relies on television as a primary source of entertainment and information. They may have established viewing habits and preferences for specific genres, such as news, telenovelas, sports, and talk shows.

These brands offer a variety of television models with different features, screen sizes, and display technologies such as LED, OLED, and QLED. Price ranges to cater to the diverse preferences and budgetary considerations of consumers in Argentina. Samsung, LG, Sony, Philips, TCL, Panasonic, Hisense, Sharp, Noblex, and Hitachi are the brands. Governments often establish regulations and standards to ensure the safety, quality, and compliance of electronic products, including TVs. These regulations may cover aspects such as electromagnetic compatibility, electrical safety, eco-design requirements, energy efficiency ratings, and labelling requirements. Compliance with these regulations may be mandatory for manufacturers to ensure that their products meet the established standards. Large electronics retailers, department stores, and appliance stores have dedicated sections or departments for TVs. These stores offer a wide range of TV models from different brands, allowing customers to physically examine and compare various options before making a purchase. Frávega, Garbarino, Musimundo, Carrefour, and Walmart are prominent in offering a wide selection of TVs, ranging from budget-friendly options to high-end models, catering to different customer preferences and budgets. The adoption of smart TVs is expected to continue growing in Argentina. Smart TVs offer internet connectivity, access to streaming services, and interactive features, allowing users to access a wide range of content and services beyond traditional broadcast channels. As technology advances, TVs with higher resolutions, such as 4K and 8K, are expected to become more common. Additionally, features like HDR (high dynamic range) and improved audio quality are likely to enhance the viewing experience. TVs are increasingly becoming part of the connected home ecosystem. Integration with other smart devices, such as smart speakers, smart home hubs, and home automation systems, may offer enhanced functionality and convenience. The TV industry in Argentina is likely to continue adapting to changing consumer behaviour, preferences, and consumption patterns. Furthermore, TVs are increasingly becoming part of the connected home ecosystem. Integration with other smart devices, such as smart speakers, smart home hubs, and home automation systems, may offer enhanced functionality and convenience. Considered in this report • Geography: Argentina • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Argentina Television Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Type of tv • Smart tv • Non smart tv By Distribution Channel

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• Multi branded stores • Supermarket • Brand stores and Other • Online By Screen • Full HD TV • HD TV • 4K UHD TV • 8K TV By Screen Size • Bellow 32 Inches • 32-45 Inches • 46-55 Inches • 56-65 Inches • 65+ Inches By End User • Residential • Commercial The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analysing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: Argentina, Smart Tv , binge watch , OLED and QLED Displays, Voice Control, LCD, LED, Online ,Offline ,Residential ,Commercial. ?