In Japan, the first digital printing machines appeared in the 1980s. Initially used to print textiles and clothing, manufacturers soon realized the potential of digitally printed wallpaper. Initially, technology was limited, and designs were relatively simple; however, as technology advanced, designers were able to create more complex and intricate patterns. Furthermore, in the 1990s, advances in printing technology led to the development of high-resolution digital printers, which allowed designers to create more detailed and intricate designs. Furthermore, as the technology improved, Japanese designers began to experiment with digital printing techniques, creating innovative and visually stunning wallpaper designs. Many of these designs were inspired by traditional Japanese motifs, such as cherry blossoms, cranes, and waves, which were adapted to suit the digital medium. Moreover, there has been a growing demand for eco-friendly wallpaper products in Japan. Many Japanese manufacturers are now using eco-friendly inks and materials to produce digitally printed wallpaper products that are sustainable and environmentally friendly. In addition, Japanese digital wallpaper designers have also collaborated with artists, architects, and other creatives to create unique and innovative wallpaper installations that push the boundaries of what is possible with this medium. These collaborations have led to the creation of immersive and visually stunning environments that enhance the overall customer experience. According to the research report "Japan Digitally printed Wallpaper Market Overview, 2028," published by Bonafide Research, the Japan Digitally Printed Wallpaper market is projected to reach market size more than USD 765 Million by 2028. Japan has a high urbanisation rate, with a majority of the population living in urban areas. This has led to an increased demand for interior decoration products, including digitally printed wallpaper, to enhance the aesthetics of living spaces. Furthermore, Japan is a popular tourist destination, with millions of visitors coming to the country each year. As a result, there is a growing demand for visually appealing and unique accommodation options, including hotels and guesthouses that feature digitally printed wallpaper designs. Moreover, many homeowners in Japan are undertaking home renovation and remodeling projects to update their living spaces. Digitally printed wallpaper is a popular choice for these projects, as it allows homeowners to quickly and easily update the look and feel of their homes without the need for major structural changes. In addition, Japan has an ageing population, with a large percentage of the population over the age of 65. Older consumers tend to have more disposable income and may be more likely to invest in home decor products that enhance the aesthetics of their living spaces. Based on printing technology, the market is divided into inkjet and electrophotography. Inkjet printing technology will have the highest market share in 2022 due to several factors, including its high-quality printing, versatility, customization options, and cost-effectiveness. Inkjet printing technology allows for high-quality printing of wallpaper designs, including fine details and vivid colours. This has made it a popular choice among customers who are looking for visually appealing and high-quality wallpaper designs. However, electrophotography has shown significant growth in recent years due to several factors, including its high-quality printing, versatility, and speed. Furthermore, electrophotography can be used to print on a wide range of substrates, including glossy and matte papers, envelopes, card stocks, labels, and films. This versatility has made it a popular choice for businesses that require printing on different types of media. The digitally printed wallpaper market is segmented based on substrate type. Some of the commonly used substrates for digitally printed wallpaper include vinyl, non-woven materials, paper, and others. The vinyl-based substrate has the highest market share in the digitally printed wallpaper market. This is due to several factors, including its durability, versatility, and ease of installation. Vinyl-based substrates are made of PVC (polyvinyl chloride), which is a type of thermoplastic material that is resistant to moisture, humidity, and heat. This makes vinyl-based wallpaper durable and long-lasting, which is an important factor for customers looking for high-quality, long-lasting wallpaper. However, nonwoven-based substrates are projected to have the highest CAGR during the forecast period. Nonwoven substrates have a high level of dimensional stability, which means they are less likely to shrink or expand over time. This makes them ideal for use in high-humidity areas, such as bathrooms and kitchens. Furthermore, nonwoven substrates are easy to handle and can be easily cut to fit any wall size or shape. This makes them a popular choice for DIY projects and home renovation projects. According to the report, the commercial end-use segment has the highest market share. The commercial segment includes various applications, such as hotels, restaurants, offices, retail spaces, and public buildings. Digitally printed wallpaper is increasingly being used in these spaces to enhance the overall interior design and create a unique visual experience for customers. However, the residential end-use segment has the highest CAGR during the forecast period due to the growing trend of DIY home decor. With the availability of various online tutorials, blogs, and social media platforms, consumers are increasingly taking up DIY projects to decorate their homes. Digitally printed wallpaper is a popular choice for DIY home decor projects, as it is easy to install and can quickly transform a room's appearance. Social media and visual platforms have played a significant role in the growing popularity of digitally printed wallpaper designs in Japan. Instagram and Pinterest, in particular, are popular platforms for home decor inspiration, with users sharing photos of their living spaces as well as images of interior design trends and styles. In addition, social media influencers and bloggers have played a significant role in promoting digitally printed wallpaper designs in Japan. Many influencers have established themselves as authorities on home decor and regularly post photos of their living spaces, featuring digitally printed wallpaper designs that are visually striking and unique. These influencers have large followings and are able to influence the purchasing decisions of their followers, particularly younger consumers who are more likely to be active on social media platforms. Some of the most popular home decor and design influencers in Japan include Kondo Marie (also known as Marie Kondo), who is known for her minimalist and decluttering approach to home decor, and the creators behind the Instagram account "sukimama life," which features images of a Japanese family's daily life and home decor. These influencers may occasionally feature digitally printed wallpaper designs in their posts, contributing to the growing awareness and popularity of this home decor trend in Japan. Roomclip, Akiyo, Ayako Tanaka, Nishimura, and Risa these influencers have a significant following on social media and are known for their unique and visually appealing home decor content. Considered in this report • Geography: Japan • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Japan Digitally Printed Wallpaper Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Substrate type: • Vinyl • Nonwoven • Paper • Others (Fabric, Glass Fiber, Canvas, and Grass Cloth) By Printing Technology Type: • Inkjet • Electrophotography By End-User Type: • Commercial • Residential The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Digitally Printed Wallpaper industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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