United States (USA) Online grocery Market Overview, 2028

The United States has the largest online grocery market in North America. Most grocers' primary distribution channel remains the shop. During the COVID-19 epidemic, online food sales increased considerably, with many shops immediately altering their offerings and processes to suit consumer demand while brick-and-mortar stores were closed. Consumers stayed primarily indoors to prevent the spread of the infection; therefore, most buyers turned to buying groceries online. Tens of millions of US consumers purchased groceries online for the first time during the pandemic, according to the most recent online grocery sales statistics. Because of their hectic schedules and reliance on cellphones, more Americans are opting to buy groceries online without difficulty. Adult internet usage also drives the online grocery market in the United States. In addition, the country's biggest firms are cooperating with e-commerce sites to sell a variety of supermarket items with contactless alternatives, thereby driving market growth. In order to extend their present consumer base, they are also spending on celebrity sponsorships. The online grocery business in the United States has matured sufficiently to combine same-day or rapid delivery with click-and-collect. In the United States, food delivery services that enable contactless shopping experiences are heading towards same-day delivery, allowing more supermarkets to cooperate with third-party providers such as Instacart to increase their value proposition for e-commerce quickly.

According to the research report "US Online Grocery Market Overview, 2028," published by Bonafide Research, the US online grocery market was valued more than USD 48.08 billion in 2022. Technological improvements, increasing industrialization, and a paradigm shift in consumer purchasing behaviours are driving the demand for online grocery shopping in the United States. Retailers encourage consumers to shop for groceries online by developing innovative business models such as scheduled or expedited delivery and on-demand or subscription delivery methods. The increasing liquidity and appealing discounts supplied by service portals also contribute greatly to the market's expansion in the United States. The United States is a highly urbanised country, with cities and urban areas. This has resulted in a great demand for convenient and accessible shopping solutions, particularly in densely populated urban regions where traditional grocery stores may be congested or difficult to access. Online grocery shopping offers a handy solution to this problem by allowing people to order groceries from anywhere and have them delivered directly to their homes or workplaces. Furthermore, the increased adoption of the internet and mobile devices in the United States has contributed to the expansion of the online grocery sector. With an increasing number of people shopping online via smartphones and other devices, businesses have been able to reach a larger audience and provide more convenient services.

In US, based on product type the market is divided into staples & cooking, snacks & beverages, breakfast & dairy, fresh produce, Meat & seafood and others. Staples and kitchen basics are often high-volume products that are commonly purchased in the United States. Rice, pasta, and canned goods, as well as cooking staples such as flour, sugar, and cooking oil, have a long shelf life and are therefore suitable for online grocery shopping. Consumers can stock up on these things without fear of them spoiling or going bad before they can be used. Many people are already familiar with these things and know which brands and varieties they prefer, making it easier for them to purchase them online without physically seeing and touching the product. Meat and Sea Food is expected to gain the maximum growth rate during the forecast period. Consumers are becoming more interested in purchasing healthier, ethically sourced meat and seafood. Many consumers value knowledge about the origin and supply of their items, which online grocery shops may provide. Online grocery businesses can offer a broader choice of meat and fish items than traditional supermarkets, making it easier for customers to find the products they require. To ensure that meat and seafood are delivered fresh and on time, online grocery stores are upgrading their supply chain and operations. This implies that consumers can be confident in the quality of the things they buy online. The United States is a country where meat and seafood are commonly consumed as part of the national diet. Meat consumption in the United States is among the highest in the world, with beef, chicken, and pork being the most commonly consumed meats. Seafood is also a popular food item in the United States.

Based on delivery type, the markets are divided into home delivery and click and collect. Among them, home delivery has highest market share. Home delivery is one of the most popular features of online grocery shopping in United States. For customers who don't have the time or want to travel to the grocery shop in person, home delivery is the most convenient choice. Home delivery allows customers to order goods online and have them delivered right to their door, saving time and effort. Online grocery stores often provide a variety of delivery windows, allowing customers to select a time that is convenient for them. Some online grocery shops provide many delivery options, including same-day or next-day delivery, as well as delivery to a specific location, such as a front porch or garage. Customers can usually track the status of their order, including the delivery progress and expected arrival time. During the forecast period the click and collect segment is going to dominate significantly the market of online grocery in United States. When compared to home delivery, click and collect is frequently a more cost-effective choice for both customers and merchants because it eliminates the need for delivery vehicles and drivers. The ease of online grocery shopping is enhanced by the ability to pick up groceries at a time and location that are convenient for the customer. Customers may frequently pick up their groceries within hours of placing their purchase, delivering a more immediate sense of fulfillment than waiting for a delivery.

Considered in this report
• Geography: US
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• US Online Grocery market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product Type
• Staples & Cooking Essentials
• Snacks & Beverages
• Breakfast & Dairy
• Fresh Produce
• Meat & Seafood
• Others

By Delivery Type
• Home Delivery
• Click and Collect

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Grocery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.