Brazil Outdoor LED Displays Market Overview, 2028

The outdoor LED displays in Brazil date back to the early 2000s. At that time, LED technology was just starting to gain traction as a viable option for outdoor advertising and digital signage. The first outdoor LED displays in Brazil were primarily used for advertising purposes, with a focus on high-traffic areas such as highways, shopping centres, and sports stadiums. As LED technology continued to improve and become more affordable, the use of outdoor LED displays in Brazil began to expand beyond advertising. LED displays were increasingly used for digital signage, including information displays and interactive kiosks, as well as for entertainment purposes such as concerts and sporting events. In recent years, the use of outdoor LED displays in Brazil has continued to grow, with a focus on high-resolution displays and energy efficiency. Brazil has also become a major market for LED display manufacturers, with several domestic and international companies offering a wide range of LED display solutions for various applications. Outdoor LED displays are a common sight in Brazil and are used for a wide range of purposes, including advertising, digital signage, entertainment, and even public safety messaging. With on-going advancements in LED technology and increasing demand for high-quality, engaging content, the outdoor LED display market in Brazil is expected to continue to grow in the coming years. According to the research report "Brazil Outdoor LED Display Market Overview, 2028," published by Bonafide Research, the Brazil Outdoor LED Display Market is expected to grow at an above 7% CAGR from 2023 to 2028. The need for outdoor LED displays has grown as more companies in Brazil understand the advantages of digital signage, including its capacity to draw people and enhance the customer experience. Brazil has made significant investments in the development of its infrastructure, including the building of new roads, airports, and stadiums, which has opened up potential for the use of outdoor LED displays for advertising, wayfinding, and other purposes. In addition to the commercial sector, other industries in Brazil are also contributing to the growth of the outdoor LED display market. The entertainment industry is using LED displays for concerts and other live events, while the transportation sector is using LED displays for wayfinding and other applications. Based on the application, these include LED billboards; perimeter LED boards, LED mobile panels, LED traffic lights, LED video walls, and LED matrix boards. Currently, in Brazil, the billboard accounts for the highest share in the country. Brazil's population is becoming increasingly urbanised, which has led to greater demand for outdoor advertising in urban areas, including billboards. Brazil has a large and diverse population, which has created opportunities for targeted advertising on LED billboards, such as advertising in multiple languages or targeting specific demographics.

There are several startups in Brazil that are focused on the outdoor LED display market, including Ledwave, a Brazilian startup that specialises in LED displays for events, advertising, and architectural applications. They offer a range of outdoor LED displays, including digital billboards, and have worked on projects for clients such as Coca-Cola, Heineken, and Nestle. Displaytronic is a Brazilian startup that specialises in LED displays for advertising and digital signage. They offer a range of outdoor LED displays, including digital billboards, and have worked on projects for clients such as Itau and TIM. Regulations that apply to the outdoor LED display market in Brazil include specific size restrictions that apply to outdoor LED displays, depending on the location and type of display. Digital billboards cannot exceed a certain size and must be located a certain distance from residential areas. LED displays are subject to brightness limits to prevent them from being a safety hazard to drivers or pedestrians. The brightness limit varies depending on the location and time of day. There are restrictions on the types of content that can be displayed on outdoor LED displays. For example, displays cannot show content that is obscene or promotes illegal activities. Based on colour, display segments include the full-colour display, tri-colour display, and monochrome display. In Brazil, full-colour displays are dominating the market. Brazil is known for its vibrant events and entertainment industries, which include music festivals, sports events, and cultural celebrations. These events provide opportunities for companies to showcase their brands and products, and LED displays are an increasingly popular way to do this. Brazil has made significant investments in new highway, airport, and stadium buildings, which has opened up prospects for outdoor LED displays to be utilised for advertising, wayfinding, and other uses. Based on mounted technology, it includes surface-mounted outdoor LED technology and individually mounted outdoor LED display technology. In Brazil, surface-mounted outdoor LED technology is dominating the market. Considered in this report • Geography: Brazil • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

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Aspects covered in this report • Brazil Outdoor LED Display market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Mounted Technology • Surface-Mounted Outdoor LED Display • Individually Mounted Outdoor LED Displays By Color Display • Full Color Display • Tri Color Display • Monochrome Display

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By Application • LED Billboards • Perimeter LED Boards • LED Mobile Panel • LED Traffic Lights • LED Video Walls • LED Matrix Boards The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Outdoor LED Display industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.