Italy Online Gambling Market Overview, 2028

Italy's online gambling market is one of the largest in Europe. In Italy, there are over 100 licenced online gambling operators, including some of the industry's biggest names like Bet365, William Hill, and 888 Holdings. Mobile gaming is gaining popularity among Italian gamblers. According to an Agenzia delle Dogane e dei Monopoli (ADM) report, mobile devices will account for more than 60% of all online gambling bets placed in Italy in 2020. This trend is expected to continue as more Italian gamblers choose to place bets and play online casino games on their mobile devices. Esports betting is a growing trend in Italy's online gambling market. Tournaments and competitions in esports are becoming more popular, and many online gambling operators now have esports betting markets for games like Counter-Strike: Global Offensive, League of Legends, and Dota 2. Gambling has a long history in Italy, dating back to the Roman Empire. Gambling has remained a popular pastime in Italy, with many traditional forms of gambling, such as the lottery and card games like Scopone and Briscola, still enjoyed today. This cultural tradition has simply been expanded by online gambling. The government regulates and licences the Italian online gambling market, ensuring that operators meet high standards for player protection and responsible gambling. This gives players confidence and security in the online gambling industry. According to the research report, “Italy Online Gambling Market Overview, 2028” published by Bonafide Research, the market is projected to reach market size around USD 8 Billion by 2028. The cultural traditions and preferences of the country heavily influence online gambling in Italy. The popularity of sports betting is one cultural trend that is followed in online gambling in Italy. Football (soccer) is the most popular sport in Italy, with the country's most passionate sports fans. As a result, sports betting has emerged as the dominant form of online gambling in Italy, accounting for more than half of the country's total online gambling revenue. The popularity of casino games is another cultural trend in online gambling in Italy. Card games and other traditional casino games such as baccarat and roulette have a long history in Italian culture, which has translated into a strong interest in online casino games. Online casinos provide a wide range of games, including traditional card games and slot machines, which are popular among Italian players.

The market is segmented into gaming type, sports betting, casinos, poker, bingo, lottery and others. Currently among them the market is dominated by casinos and sport betting. Sport is an important part of French culture, with football, rugby, basketball, tennis, and horse racing among the most popular. This has resulted in a surge in interest in sports betting, with many people betting on their favourite teams or athletes. Online sports betting operators in Italy provide a diverse selection of betting markets, ranging from popular sports such as football and tennis to more niche markets such as handball and cycling. This enables bettors to locate the markets that most interest them and place bets based on their preferences. In order to attract customers, online sports betting operators in Italy offer competitive odds and bonuses such as free bets and deposit bonuses. This increases the appeal of sports betting to potential customers. The market is divided into device type, mobile devices (phones and tablets), and desktop, according to the report. In Italy, mobile devices are becoming increasingly popular for online gambling. Many online casinos now offer mobile apps and mobile-optimized websites that are optimised for use on smartphones and tablets. This enables players to access their favourite games and betting markets using their mobile device from anywhere at any time. According to recent studies, more than half of all online gambling in Italy is now done on mobile devices, with smartphones being the most popular. Several factors, including the convenience and accessibility of mobile devices, the development of mobile-friendly gambling products and features, and the increased availability of mobile gambling, are driving this trend towards mobile gambling. Italy is one of the countries with a thriving online gambling industry, and various events are held to promote it. Some of the significant online gambling events organised in Italy include: The Enada Primavera: This is an annual event held in Rimini, Italy, that focuses on the gaming industry, including online gambling. The event attracts a diverse range of stakeholders, including operators, software developers, and regulators. The International Gaming Awards: This event is held annually to recognise and award the best in the gaming industry, including online gambling operators and software providers. The SBC Summit: This event brings together industry leaders in the online gambling sector to discuss emerging trends and technologies in the industry. It provides an excellent platform for networking and business opportunities. The EIG Expo: This is an annual event that brings together stakeholders in the European online gambling industry. The event offers a platform for networking, discussing trends, and sharing insights.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Italy Online Gambling market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Game Type: • Sports Betting • Casinos • Poker • Bingo • Lottery • Others

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By Distribution Channel: • Mobile Devices (Phones and Tablets) • Desktop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.