The main factor driving the growth of the American online gambling sector is the increased desire of consumers to make money quickly. Furthermore, it is widely believed that gamers in the nation are technological natives who excessively rely on technology. The biggest market for legal internet gambling in the US right now is New Jersey. The market is contested by more than a dozen legitimate and authorised online casinos and poker rooms. In the state, a number of sports books and online sports betting applications are operational. Also, due to its easy accessibility and superior user experience, casino gambling has been one of the fastest-growing online gambling categories. With the development of technology, the gaming industry has implemented virtual reality, blockchain, and mobile platforms widely all over the world. As a result, vendors work with software providers like Evolution Gaming to design and integrate gaming experiences for customers. Due to strict laws, the live casino industry in the country is still in its infancy. To provide their live dealer games in New Jersey, software suppliers like Ezugi and Evolution Gaming have been given licences. For a long time, consumers in the United States have had a strong relationship with gambling. The United States is home to more than half of the world's leading casino companies. It demonstrates that gambling is a popular hobby. Casinos account for the majority of the commercial gaming segment, and they are popular among both US citizens and international tourists. According to the research report, “US Online Gambling Market Overview, 2028” published by Bonafide Research, the market was valued at more than USD 11.85 Billion in 2022. Based on game type, the market is segmented into sports betting, casinos, poker, bingo, lottery and others. Among them the sports betting holds the maximum share in the online gambling market of US Because of the growing interest in sports in the country, the demand for sports betting in the sector of online gambling is primarily preferred among US consumers. Furthermore, in the field of sports betting, consumers are focusing on those sports in which they have a certain amount of knowledge, allowing them to understand the current game and move a step closer to profit. Customers will eventually be required to enter their licences and other documents before they can begin playing any game on an online platform due to increased security protocols. As a result, consumers can keep their investments safe, which is one of the reasons they prefer online gambling. Furthermore, in sports betting, the user fully comprehends the game's outcome. One such factor that drives them to investigate the sports betting segment of the U.S. online gambling market is the possibility of making a high profit while taking a low risk. In the United States, the trend of states legalising online gambling is gaining traction. More than 20 states have legalised some form of online gambling, with many more considering it. This has created a huge opportunity for online gambling companies to expand their operations in the United States. Mobile gaming has become the preferred method of playing online casino games due to the increasing popularity of smartphones and tablets. Mobile gaming now accounts for a sizable share of the online gambling market, and this trend is expected to continue. Live dealer games have grown in popularity among online casino players. These games offer a more realistic and interactive experience by allowing players to interact in real time with real dealers and other players. Many online casinos in the United States now provide their customers with live dealer games. Based on Device type, the market is divided into mobile devices (phones and tablets) and desktop. The Desktop segment holds the highest market share in online gambling market of US. During the anticipated period the Mobile devices is expected to gain the maximum market share of online gambling in US. Mobile devices offer convenience that other devices cannot match. Players can access their favourite online gambling sites at any time and from any location, eliminating the need for a computer or a physical location. Mobile devices are more accessible than computers because they are easier to transport and use while on the move. Because of this, mobile devices have become the preferred choice for many online gamblers in the United States. Online gambling companies have made significant investments in developing mobile-friendly versions of their websites and apps in order to provide a better user experience for players. This has simplified the navigation and use of online gambling sites on mobile devices. Recent Developments: • Legalization: Several states in the US have legalized online gambling in recent years, including New Jersey, Pennsylvania, Delaware, and Michigan. This has created a significant opportunity for online gambling operators to expand their businesses in the US. • Mergers and Acquisitions: There has been a lot of consolidation in the online gambling industry, with several mergers and acquisitions taking place in recent years. For example, Flutter Entertainment acquired The Stars Group, and Caesars Entertainment merged with Eldorado Resorts. • Sports Betting: The legalization of sports betting has been a major development in the US online gambling market. Several states have legalized sports betting, and this trend is expected to continue in the future. • Mobile Gaming: Mobile gaming has become increasingly popular in the US online gambling market, with more players using their smartphones and tablets to access online gambling sites. • Partnerships: Online gambling operators have formed partnerships with traditional casinos, sports teams, and media companies to expand their reach and offer their services to a wider audience. Considered in this report • Geography: US • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • US Online Gambling market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Game Type: • Sports Betting • Casinos • Poker • Bingo • Lottery • Others By Distribution Channel: • Mobile Devices (Phones and Tablets) • Desktop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Online Gambling industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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