Mexico Lingerie Market Overview, 2028

In Mexico during the pre-Columbian era, indigenous women wore garments made from cotton, agave fibres, and other natural materials. These garments were often embroidered and decorated with intricate patterns and designs. In the early 20th century, Mexican women began to assert their independence and embrace more comfortable, practical styles of lingerie. This was partly due to the influence of the feminist movement, which was gaining momentum in Mexico at the time. Women began to reject the restrictive corsets and other uncomfortable undergarments of the past in favour of more functional and comfortable styles. Mexican women's lingerie underwent a period of modernization and innovation. Designers began to experiment with new materials and styles, incorporating elements of Art Deco and other modernist design movements into their work. This led to the emergence of new styles of lingerie, such as the teddy and the bra and panty set. According to the research report "The Mexico Lingerie Market Overview, 2028," published by Bonafide Research, the Mexico Lingerie market is expected to grow at a rate above 7% CAGR from 2023 to 2028. As the Mexican economy continues to grow and peoples spending power increases, there is more disposable income available for purchases such as lingerie. Mexican society is becoming more open and accepting when it comes to sexuality and body image, which is driving demand for lingerie that is playful, sensual, and inclusive of all body types. Mexican consumers are increasingly exposed to global fashion trends through social media, travel, and other sources, and this is driving demand for lingerie that is fashionable, trendy, and reflects the latest styles. Based on the Mexico Lingerie Market, it is segmented into three types; Knickers/panties, Brassieres, Shapewear, and Others. Knickers/panties currently have the largest market share in the country. Knickers and pants are considered essential everyday wear for all and are worn under a wide variety of clothing styles. As well as the fact that Mexican culture has traditionally emphasised modesty and femininity, this may contribute to the popularity of knickers and pants as comfortable and feminine undergarments. In the future, shapewear will have the highest market share because the fashion industry is placing more emphasis on form-fitting clothing styles, which are better complemented by shapewear that smooths and shapes the body. Celebrities and social media influencers are increasingly promoting shapewear as a way to achieve a smooth, toned appearance under clothing.

Based on the distribution channel, the Mexico market includes hypermarkets, supermarkets, specialty stores, and online retailers. Specialty stores like Victoria's Secret, La Senza, C&A, Leonisa, Envy, and Besame. The local manufacturer of the lingerie in Mexico is Local manufacturers of the lingerie in Mexico are PilyQ, Petit Four, Vero Solis, Isabella Springmuhl, and Dalia. Currently, specialty stores are dominating the market. In Mexico, there are many start-ups for the lingerie industry. The Brava start-up is focused on creating comfortable and well-fitting lingerie for women with larger busts. They offer a range of bras in sizes that are often difficult to find in traditional stores and also provide resources and information for women looking for the right fit. Nudo is a Mexican lingerie brand that was founded in 2019 and offers a range of lingerie styles, from everyday wear to more sensual and provocative pieces. Mulier is a start-up focused on creating sustainable and eco-friendly lingerie and intimate wear. They use recycled materials and organic fabrics in their products and are committed to minimizing their environmental impact. Inti is a start-up focused on creating lingerie that is both comfortable and sensual. They offer a range of styles, including bralettes, bodysuits, and garters, and use high-quality materials such as silk and lace. Based on the material types, the lingerie market is segmented into satin, cotton, nylon, and others. Currently, cotton has the highest market share in the country. Cotton is a popular material for lingerie in Mexico for several reasons. Cotton is a breathable and absorbent material, which makes it a comfortable choice for underwear that is worn close to the skin. This is especially important in a country like Mexico, where temperatures can be hot and humid. Also, cotton is a natural material that is gentle on the skin and less likely to cause irritation or allergic reactions compared to synthetic materials. Many people in Mexico prioritise comfort and health when it comes to their underwear choices, and cotton is a safe and reliable option. Considered in this report

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Manmayi Raval

Research Consultant

• Geography: Mexico • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Mexico Lingerie Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Products Types • Knickers/panties • Brassieres • Shapewear • Others By Pricing Range • Economic • Premium By Material Type • Satin • Cotton • Nylon • Silk • Others By Distribution Channel: • Hypermarket/Supermarket • Specialist Stores • Online Retailors • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Interior industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.