Brazil Dishwasher Market Overview, 2028

According to a survey conducted by the Brazilian Institute of Geography and Statistics (IBGE) in 2019, only around 17% of Brazilian households had a dishwasher. This is due in part to the relatively high cost of dishwashers compared to other household appliances, as well as the fact that many Brazilians prefer to wash dishes by hand. As incomes continue to rise in Brazil and consumer preferences shift towards time-saving appliances, it is possible that the penetration of dishwashers in the country will increase in the coming years. Furthermore, the increasing availability of dishwashers through e-commerce platforms in Brazil may also contribute to higher penetration rates.

According to the research report “Brazil Dishwasher Market Overview, 2028," published by Bonafide Research, the market is expected to add more than USD 500 Million by 2028. Personal disposable income growth, increased health and hygiene awareness, consumers' busy and hectic lifestyles, an increase in the number of small and medium-sized restaurants, growth of the tourism industry, an increase in the number of women employed, and an increase in the popularity of eating out are some of the major factors that exponentially contribute to the growth of the dishwasher market. People are increasingly using dishwashers and other smart kitchen appliances to improve their living conditions. Furthermore, demand for technologically advanced appliances and luxury goods have propelled the dishwasher market's growth.

In Brazil, dishwashers are subject to regulations regarding energy efficiency and safety. The National Institute of Metrology, Quality and Technology (INMETRO) are the government agency responsible for establishing technical regulations and standards for appliances sold in Brazil. INMETRO has established energy efficiency labeling requirements for dishwashers sold in Brazil. These labels provide consumers with information about the energy consumption and efficiency of the appliance, allowing them to make more informed purchasing decisions. In addition, dishwashers sold in Brazil must comply with safety regulations established by INMETRO, which include requirements for protection against electrical shock, fire hazards, and other potential safety hazards. These regulations aim to ensure that dishwashers sold in Brazil are safe for consumers to use. It is also important to note that in Brazil, it is illegal to sell appliances that do not have the INMETRO certification. Therefore, when purchasing a dishwasher in Brazil, it is important to ensure that it has the required certification to ensure compliance with the country's regulations.

The dishwasher market in Brazil is divided into two categories: built-in and freestanding. Currently, the market is dominated by freestanding dishwashers because they are more affordable and widely available compared to other types of dishwashers such as built-in or integrated models. They are also easier to install, as they do not require custom cabinet fittings or modifications to existing cabinetry. This makes them an attractive option for many consumers who are looking for a simple and cost-effective solution for their dishwashing needs. Freestanding dishwashers are often more energy-efficient and water-efficient than other types of dishwashers. This is because they use their own heating elements and pumps to circulate and heat water, which can help reduce energy and water consumption compared to handwashing dishes. During the forecast period, it is expected that built-in dishwashers will dominate the market for dishwashers in Brazil due to several advantages, including a sleek and integrated appearance, more customised options in terms of size and design, and the ability to blend in seamlessly with existing cabinetry.

The dishwasher market in Brazil is divided into four sales channels: Multi- Brand, Specialty Stores, online (E-commerce) and others. Multi-Brands currently dominate the dishwasher market in Brazil due to their wide selection of dishwashers from various brands with varying features, designs, and price points. Customers can compare different models and brands and choose the one that best fits their needs and budget. Multi-Brands generally have a high level of stock and availability of dishwashers, which can be important for customers who need a dishwasher quickly or who have specific requirements for delivery or installation.

The Dishwasher market of Brazil is segmented by application type residential and commercial; currently the market is dominated by Residential sector due to High household ownership, increased housing construction, growing environmental awareness. During the forecast period it is expected that the market will be dominated by residential sector.

Brastemp and Electrolux are two of the most well-known and established brands in the Brazilian market, offering a diverse range of dishwasher models with varying features and capacities. Another well-known brand is Bosch, which is known for producing high-quality and dependable appliances. Consul, LG, and Samsung are also well-known brands in the Brazilian market, with a variety of dishwasher models available at various price points and features. Philco, Midea, Continental, and Gorenje are some of the market's newer players, but they've grown in popularity in recent years thanks to their competitive pricing and feature-rich models


Considered in this report
• Geography: Brazil
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Brazil Dishwasher market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Application Type
• Residential
• Commercial

By Type
• Built-in
• Free Standing

By Distribution Channel
• Multi-Brands
• General Retail
• Online ( E com)
• Other

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Dishwasher, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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