People in the UAE are shifting away from traditional scents and toward Western scents as their tastes evolve. As a result, numerous Western businesses, including Christian Dior SE and Elemis Ltd., have built outlets in the UAE, adding to the country's growth. In UAE, perfume is an important part of both men's and women's grooming regimens, as well as a symbol of cleanliness and good taste. There has been a substantial surge in the number of foreign perfume brands establishing operations in the United States in recent years. The product is progressively made available to the local populace by combining traditional oriental elements in the aroma and adding contemporary scents. In addition, the perfume communicates the user's personality, style, and individuality. According to Research Report “UAE Perfume Market Overview, 2027” published by Bonafide research, the market is expected to add USD 0.29 billion by 2027. The UAE perfume market is gaining momentum due to rising personal care trends and growing demand for exotic scents for young people. Moreover, product diversification by manufacturers is attracting more consumer segments. Apart from that, rising consumer spending on luxury fragrances due to rising income levels and rising living standards continues to boost perfume sales. Other major factors propelling the demand for perfumes worldwide are rapid urbanization, increasing population and aggressive advertising by the manufacturers. However, the availability of counterfeit goods is one of the biggest challenges for the market. In recent years, the United Arab Emirates has seen a sharp increase in the number of international perfume companies setting up branches in the country. They are increasingly serving their products to the local population by incorporating traditional oriental notes in their fragrances and introducing contemporary fragrances. Consumers living in the region currently prefer natural perfumes with a rich and warm oriental fragrance, preferably used in their natural forms. Ingredients such as amber, oud, musk, exotic flowers, etc. are quite popular in the region. One of the most important drivers in the United Arab Emirates The fragrance market has seen increased demand for products based on organic and natural ingredients. Common ingredients used in such fragrances include sandalwood, geranium bourbon, and patchouli. However, the industry mostly relies on synthetic ingredients, with synthetic fragrances making up the bulk of the overall market. Meanwhile, the rest of the market is dominated by fragrances made from natural ingredients. A major factor supporting the demand for organic fragrances is increasing consumer awareness of the ingredients used. This is due to increased personal health and hygiene concerns and lifestyle changes that encourage the consumption of chemical-free products. Additionally, key market players in the region are introducing rich and warm oriental fragrances with natural ingredients such as oud, musk, amber, and exotic flowers to expand their customer base. Other factors, such as easy product availability on e-commerce platforms, aggressive social media promotional activities, and a growing working women population in the UAE, are expected to drive the UAE perfume market in the coming years. People all across the world, including the UAE, are becoming more conscious of the benefits of living a healthy lifestyle. As a result, exercise has become a priority for millions of individuals, with gym attendance increasing significantly. According to the Dubai World Trade Center, the United Arab Emirates has 800 fitness clubs that serve 523,000 individuals. Members of health clubs and gyms that provide personal training and advanced exercise equipment are willing to spend more money on perfume to disguise the unpleasant odour that emanates from the body during severe activity. Based on Distribution Channel, Offline segment leads the market which includes hypermarket/ Supermarkets, Convenience Stores, Specialty Stores, etc. The biggest hypermarkets and supermarkets in the UAE are The Abu Dhabi Cooperative Society, Al Maya (Lal's)/Al Maya, Carrefour Express UAE, Emirates Co-op, Lulu Hypermarket, Safeer Supermarkets Hypermarkets, and Spinneys. Online segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across UAE. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth. VPerfumes, Ajmal Perfumes, Perfume Dubai, Perfume uae, glamazle are some of the well-known websites to buy perfume online in UAE. Based on Product type, Eau De Parfum is one of the leading segments in the market as it has highest level of fragrance concentrations and includes a huge percentage of essential oils as compared to other types. Parfum is expected to be fastest growing during forecast period owing to its higher concentration and longevity of fragrance scent. Based on End User, Women segment leads the market as women populations are inclined towards sustainable fragrances for their personal grooming purposes. Men segment is expected to grow at faster rate during forecast period due to increasing personal hygiene & grooming awareness among men. Men fragrances are stronger and more aromatic in nature, which, in turn, may increase the product’s adoption. On the basis of Product, Premium segment is leading the market due to personalization, product differentiation and quality and increasing demand for handcrafted and exclusive products. Mass products segment is expected to grow at faster rate during forecast period due to increasing production which results to increasing demand. Based on Nature Type, Synthetic Perfume leads the market due to increased production and consumption among people. Natural Perfume is expected to grow at significant rate during forecast period due to increasing awareness about use of organic products to avoid skin related problems or allergies. Recent Developments: • In September 2021, Ajmal Perfumes partnered with SAP, a global technology company, to drive digital transformation. Working with channel partner Accely, the company would run on the SAP S/4HANA real-time business suite on the RISE with SAP platform and enhance employee experience with the SAP Success Factors human experience management suite. It is also exploring solutions to integrate digital marketing, customer experiences, and loyalty programs. Covid-19 Impact: The COVID-19 pandemic has had a tremendous impact on all aspects of the beauty and personal care industry. To curb the spread of the virus, several governments, including the UAE, have imposed strict restrictions such as lockdowns. This has resulted in production facility closures, supply chain distribution issues, the unavailability of certain raw materials, and logistical issues in the market. It also affected consumer spending, minimizing sales of fragrance products. Considered in this report • Geography: UAE • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • UAE Perfume market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Eau De Parfum • Eau De Toilette • Eau De Cologne • Eau Fraiche • Parfum • Others By End User • Men • Women • Others By Ingredient Type • Natural • Synthetic By Product • Premium • Mass By Distribution Channel • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Perfume industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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