Consumers in Australia are aware of the need for a strong oral care routine, with toothpaste, toothbrushes, and dental floss being perceived as necessities and delivering consistent growth year-on-year. Towards the end of the review period, the performance of these products benefited consumers looking for advanced and specialized oral care products, which carry a higher unit price. Basic Oral Care products mainly toothpaste and toothbrushes are an essential part of Australian people's daily oral care routine, taking up more than half of the oral care market share. When it comes to toothpaste, there are usually a variety of options in the supermarket for Australian consumers to select from. The rapidly changing lifestyles and improper diets, including sugar-rich diets, and the increased consumption of alcohol and tobacco, have made oral health one of the major public health problems. The Oral Health Care market in china is showing steady growth. As the saturation rate of Oral health products increases.
According to the research report "Australia Oral Care Market Overview, 2028," published by Bonafide Research, the market is expected to add USD 0.22 Billion by 2028. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis has boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market. On the other hand, toothpaste is expected to grow at a rapid pace during the forecast period. Rising awareness about oral hygiene, dental hygiene, and growing incidences of dental caries are fueling the growth of the oral care products market. Furthermore, advancements in technology and the development of newer techniques for manufacturing oral care products are boosting the market's growth. The dentists hold a variety of seminars and initiatives to raise dental hygiene awareness. This assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products.
As per our research, more than 90% of adults and 40% of young children have experienced tooth decay at some stage in their lives. Three out of ten adults have untreated tooth decay. Only four out of every ten Australian adults (39%) have a favorable visiting pattern, i.e., seeing a dentist once a year for a check-up rather than waiting to treat poor oral health. Based on the age group, adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is a variety of oral care products for adults in the market. On the other hand, the kids are expected to grow at a rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of the gums and teeth of kids has to be taken with good quality oral care products. As a result, the companies are introducing new products for kids in the oral care market.
Australia’s aging population, growing dental health awareness, rising dental service fees, and out-of-pocket, and private health insurance expenditures are likely to drive the market growth in the mid-long term. Growth in per capita expenditure would aid in more number of dental visits. Based on the age group, adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is a variety of oral care products for adults in the market. On the other hand, the kids are expected to grow at a rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of the gums and teeth of kids has to be taken with good quality oral care products. As a result, the companies are introducing new products for kids in the oral care market.
Based on the sales channel, specialty stores dominate the oral care market during the forecast period. Specialty stores offer a wide range of products. The customers get accurate product information through specialty store workers. Customers can also get all types of oral care products under one roof with the help of specialty stores. On the other hand, the online sales channel is expected to grow at a rapid pace during the forecast period. The rising internet penetration in developing and underdeveloped regions are driving the growth of the online sales channel segment in the market. Online retailers provide discounts on the products.
The COVID-19 pandemic has had a significant impact on the Australia Oral Care market in terms of sales and revenue. Because of the easy accessibility of online marketplaces across the Asia Pacific, customers' purchasing habits have shifted from in-store to online as a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes. It also had a significant impact on both essential and non-essential goods distribution channels and consumer behavior. Furthermore, as a result of the outbreak, people of all ages and income levels have become more aware of personal hygiene, including oral hygiene, which benefits the market. The pandemic is behind this trend as Japanese consumers find it more hygienic to use their own tube of toothpaste, rather than to share with family members. Many are also reluctant or unable to visit dentists for regular checkups as the outbreak continues to ravage the world and have instead adopted better oral hygiene.
Considered in this report
•Historic year: 2017
•Base year: 2022
•Estimated year: 2023
•Forecast year: 2028
Aspects covered in this report
•Australia Oral Care market with its value and forecast along with its segments
•Various drivers and challenges
•On-going trends and developments
•Top profiled companies
•Toothbrushes & Accessories
•Dental Products & Accessories/Ancillaries
•Dental Prosthesis Cleaning Solutions
By Distribution Channel
•Supermarkets & Hypermarkets
•Other distribution channels
By Age Group
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Oral Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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