Germany Personal Care Wipes Market Overview, 2027

"In Germany Personal care wipes have become increasingly popular as a convenient and efficient solution for personal hygiene and cleanliness. These wipes, also known as wet wipes or moist towelettes, are pre-moistened disposable cloths designed for various personal care purposes. They are used for cleaning and refreshing the skin, as well as for baby care, makeup removal, and general sanitation. In Germany, personal care wipes have gained widespread acceptance due to their ease of use, portability, and versatility. They offer a convenient alternative to traditional methods of cleaning, such as using soap and water or carrying around liquid products. The wipes are typically made from non-woven materials that are soft, durable, and gentle on the skin. Additionally, the demand for wipes suitable for sensitive skin, eco-friendly options, and those free from harmful chemicals has also contributed to the market expansion. Personal care wipes in Germany are available in a wide range of varieties to cater to different needs and preferences. Some wipes are formulated with specific ingredients like aloe vera or chamomile for added skin benefits, while others are fragrance-free or hypoallergenic for individuals with sensitivities. The packaging of these wipes is designed to maintain their moisture and prevent drying out. According to the report titled “Germany personal care wipes market overview, 2027” published by Bonafide Research, The Germany personal care wipes market is expected to grow at above 4.76% CAGR from 2021 to 2027. Major brands and manufacturers of personal care wipes have a strong presence in the German market. They invest in research and development to continuously improve the quality and performance of their products. The companies and supermarkets in Germany typically offer a variety of personal care wipes for different needs and preference are DM-Drogerie Markt, Rossmann, Müller, Edeka, Rewe, Aldi, Lidl, Kaufland, Real, Penny Markt and others.

In Germany, the personal care wipes market encompasses various segments catering to different needs and preferences. Baby care wipes are specifically designed for gentle and safe use on a baby's delicate skin. These wipes are often fragrance-free and hypoallergenic. They are used for diaper changes, cleaning baby's face and hands, and general hygiene purposes. Also, Makeup removal wipes are designed to effectively remove makeup, dirt, and impurities from the skin. They are pre-moistened with gentle cleansers and are convenient for quick and easy makeup removal, especially for those who prefer a hassle-free option. In addition, Facial cleansing wipes are formulated to cleanse and refresh the face. They are often infused with ingredients like micellar water or specific cleansers to remove dirt, oil, and makeup. These wipes are popular for on-the-go cleansing and for those who prefer a portable solution. Furthermore, Intimate care wipes are designed for personal hygiene in the intimate area. They are gentle and pH-balanced, providing a convenient and discreet option for maintaining cleanliness and freshness. Moreover, Antibacterial wipes contain ingredients that help eliminate germs and bacteria. They are commonly used for quick hand sanitization when soap and water are not readily available. These wipes are particularly popular during times of increased hygiene concerns, such as during flu seasons or outbreaks. Similarly, Body refreshing wipes are designed to provide a quick refreshment and cleanse for the body. They are often infused with a refreshing scent and can be used after physical activities, while traveling, or for general freshening up. There is a growing trend of eco-conscious consumers who prefer biodegradable and sustainable options, leading to the emergence of eco-friendly wipes made from renewable materials. The use of personal care wipes in Germany is not limited to individual consumers. They are also widely used in various institutional settings, including hospitals, nursing homes, and childcare facilities. The convenience and effectiveness of wipes make them an appealing choice for professionals who prioritize cleanliness and hygiene. The increased usage of personal care wipes has raised concerns about their environmental impact. Traditional wipes are typically not flushable and contribute to the growing problem of wastewater blockages and pollution. As a result, there has been a push for the development of more sustainable alternatives and greater awareness about proper disposal practices. Personal care wipes have gained popularity in Germany as a convenient and versatile solution for personal hygiene. Their ease of use and effectiveness have made them a preferred choice for individuals and professionals alike. As the demand for eco-friendly options continues to rise, manufacturers are exploring sustainable alternatives to minimize the environmental impact of these products. Considered in this report • Geography: Germany • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Manmayi Raval

Research Consultant

Aspects covered in this report • Germany Personal Wipes Market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By product type • Baby wipes • Facial and Cosmetic wipes • Hand and body wipes • Flushable wipes • others By Sales Channel • pharmacy and drug store • hyper market and super market • traditional retail • online stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to personal care wipes industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "