United States (US) Frozen Food Market Overview, 2027

"The frozen food market in the United States is a thriving industry characterized by a wide range of frozen food products available to consumers. It encompasses various product categories such as frozen fruits and vegetables, ready meals, meat and poultry, fish and seafood, and bakery products. The market is driven by factors such as convenience, extended shelf life, product innovation, and changing consumer preferences. With the increasing popularity of online retailing and the demand for quick and easy meal solutions, the frozen food market in the United States is expected to continue its growth trajectory in the coming years. Convenience is a significant driver of the frozen food market. Frozen foods offer quick and easy meal solutions, requiring minimal preparation time. With busy lifestyles and time constraints, consumers appreciate the convenience of having pre-packaged, ready-to-cook, or ready-to-eat frozen meals available. The freezing process extends the shelf life of food products, allowing consumers to stock up on their favorite items and have a longer storage period. This is particularly appealing for households with limited access to fresh produce or those who prefer to shop less frequently. The frozen food market offers a wide range of product options to cater to different consumer preferences. From fruits, vegetables, and meats to seafood, pizzas, snacks, and desserts, there is a diverse array of choices available. This variety allows consumers to find options that suit their dietary needs, tastes, and cultural preferences. The evolving lifestyles and dietary preferences of consumers have driven the demand for frozen food. With more people leading busy lives, working long hours, or seeking convenient meal solutions, frozen foods offer a practical and time-saving option. Additionally, the rise of single-person households and the need for portion control has increased the appeal of frozen meals. According to the research report ""USA Frozen Food Market Overview, 2027,"" published by Bonafide Research, The USA Frozen Food market was valued at above US 55.79 billion in 2021. The market coverage of frozen food in the United States is extensive, reaching consumers across the country through various retail channels and distribution networks. Frozen food products are readily available in supermarkets, grocery stores, convenience stores, and mass merchandisers, ensuring broad accessibility for consumers in both urban and rural areas. Additionally, the rise of online retail and grocery delivery services has expanded the market coverage, allowing consumers to conveniently purchase frozen food products from the comfort of their homes. The food service sector also contributes to market coverage, with frozen food ingredients and pre-prepared meals being widely used by restaurants, cafeterias, and other food establishments. The market coverage of frozen food in the United States caters to diverse consumer needs and preferences, providing a wide range of options for quick and convenient meal solutions.

In the United States, freezing techniques and technological trends play a crucial role in ensuring the quality, safety, and convenience of frozen food products. Various advancements have been made in freezing technologies to maintain the nutritional value, texture, and flavour of frozen foods. One of the commonly used freezing techniques is blast freezing, which involves rapidly freezing food products at extremely low temperatures. This process helps to preserve the cellular structure of the food, minimizing the formation of ice crystals and maintaining the quality of the product. Another emerging trend in freezing technology is the use of individually quick freezing (IQF). This technique involves freezing individual pieces of food separately, allowing for quick freezing and better preservation of the product's texture, taste, and nutritional content. IQF technology is particularly beneficial for frozen fruits, vegetables, and seafood, as it helps retain their natural characteristics. Technological advancements also extend to packaging materials and methods. Innovative packaging solutions such as vacuum-sealed bags, moisture-resistant films, and specialized containers are used to prevent freezer burn, extend shelf life, and preserve the quality of frozen food products. The use of technology is not limited to freezing techniques alone. Online platforms and mobile applications have made it easier for consumers to browse, order, and receive frozen food products conveniently. E-commerce platforms provide detailed product information, customer reviews, and personalized recommendations, enhancing the overall consumer experience. The competitive landscape of the frozen food market in the United States is highly dynamic and diverse, with several key players vying for market share. The market is characterized by the presence of large multinational corporations as well as smaller regional and local players. The major players in the frozen food market of the U.S. include Nestle SA, Conagra Brands, Kraft Heinz Company, General Mills, Inc., Tyson Foods, Inc., Dr. Oetker GmbH, and Ajinomoto Co, Inc. In addition to these major players, there are numerous regional and local frozen food manufacturers and private-label brands that contribute to the competitive landscape. These companies often focus on specific niches or cater to regional preferences, providing a diverse range of frozen food options to consumers. The competitive landscape is driven by factors such as product innovation, brand recognition, quality, pricing strategies, and distribution networks. Companies invest in research and development to introduce new flavors, healthier options, and convenient packaging formats to meet evolving consumer preferences. They also compete for shelf space and placement within retail outlets to enhance visibility and attract consumers. Large supermarket chains like Walmart, Kroger, Target, and Costco have dedicated sections for frozen food products. Some retailers specialize in selling frozen food products exclusively. Many convenience stores carry a selection of frozen food products, mainly focused on quick meals and snacks. Warehouse stores like Sam's Club and BJ's Wholesale Club offer bulk quantities of frozen food products at discounted prices. These stores cater to both individual consumers and businesses. Online marketplaces like Amazon, Walmart.com, and Instacart have a vast selection of frozen food products available for purchase. Some frozen food manufacturers and brands have their own e-commerce platforms, allowing consumers to purchase their products directly from the company's website. Many grocery delivery services, such as FreshDirect and Shipt, offer online ordering and delivery of frozen food products. The availability of both online and offline stores provides consumers with flexibility and convenience in purchasing frozen food products. While offline stores allow consumers to physically browse and select products, online stores offer the convenience of shopping from home and access to a wider range of options. The popularity of online shopping has increased in recent years, driven by the convenience and ease of home delivery. However, offline stores still play a significant role, particularly for consumers who prefer to physically examine products or have immediate access to frozen food items.

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Manmayi Raval

Research Consultant

The frozen food market in the United States faces several challenges that impact its growth and operations. Some consumers perceive frozen food as lower quality compared to fresh options, which can create a barrier to purchase. Consumers are increasingly conscious of their health and seek healthier food choices. Frozen food manufacturers must address concerns regarding preservatives, additives, and nutritional value. Pricing competition from fresh food alternatives and private-label frozen brands can impact the profitability of established frozen food companies. Maintaining the quality and integrity of frozen food products throughout the supply chain, including transportation and storage, can be challenging. Consumers' desire for diverse food options and changing taste preferences require continuous innovation and product development. The packaging and energy requirements associated with frozen food production and storage raise concerns about sustainability. The future outlook of the frozen food market in the United States is expected to be positive. Factors such as convenience, time-saving, product innovation, and increased focus on healthier options will drive the growth of the market. Consumers' demand for diverse and international flavors, along with customization options, will further fuel the market. Additionally, advancements in freezing technologies and packaging solutions will enhance the quality and shelf life of frozen food products. E-commerce and online grocery delivery services will continue to play a significant role in expanding the reach and accessibility of frozen food options, providing convenience to consumers. Considered in this report • Geography: U.S • Historic year: 2017 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027

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Aspects covered in this report • U.S. Frozen Food market with its value and forecast along with its segments • Country-wise Frozen Food market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Fruits & Vegetables • Potatoes • Ready meals • Meat and Poultry • Fish and Seafood By End Users • Commercial • Residential BY Sales Channel • Supermarket / Morden Retailer • Independent Retailer • Online shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Food Market, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. "