China Mattress Market Overview, 2027

China has a large population, and there is a rising demand for mattresses driven by factors such as urbanization, increasing disposable incomes, and changing consumer lifestyles. The market presents growth potential as more consumers recognize the importance of quality sleep and invest in comfortable mattresses. The mattress market in China is highly competitive, with numerous brands compete for market share. Brands differentiate themselves through product quality, brand reputation, innovative features, marketing strategies, and customer service. The competition fosters innovation and drives brands to continuously improve their products and services. The adoption of smart home technology is influencing the mattress market in China. Smart mattresses with features like sleep tracking, adjustable firmness, and connectivity with other smart devices are gaining popularity. Consumers are interested in leveraging technology to optimize their sleep and overall well-being. With the increase in home ownership costs and government policy support, the rental industry has entered a new era of development. Renovation of rental housing is trending in China, purchasing new mattresses for the rental houses is stimulating. People are convinced of settling for comfortable mattress and getting a new mattress for quality sleep and quality life. Which ultimately results in the growth of mattress market.

According to the research report “China Mattress Market Overview, 2027," published by Bonafide Research, The China Mattress market is projected to reach market size of more than USD 12 Billion by 2027. The mattress market in China comprises both domestic and international brands. Domestic brands have a strong presence and are often favored due to competitive pricing, localized marketing efforts, and understanding of local consumer preferences. However, international brands with a reputation for quality, innovation, and advanced sleep technologies also hold a significant market share. Pufeng is a Chinese mattress brand that offers a range of affordable mattresses, including innerspring and memory foam options. They focus on providing value for money and comfort. Huaweimei is a local Chinese mattress brand that specializes in memory foam mattresses. They are known for their advanced memory foam technology and comfort-focused designs. Li Yuchun, also known as Chris Lee, is a popular Chinese singer, actress, and fashion icon. She has endorsed mattresses for brands such as Simmons and Sleepland. Her association with these brands helped promote their products and reach a wider audience.

Filial piety, the respect and care for one's parents and elders, is an important value in Chinese culture. Chinese consumers may choose to purchase high-quality mattresses as gifts for their parents or elders, as a gesture of filial piety and ensuring their comfort. Traditional Chinese Medicine has a holistic approach to health, including sleep. TCM emphasizes the balance of Yin and Yang energies and the flow of Qi (vital energy). Chinese consumers may consider TCM principles when selecting mattresses that support proper spinal alignment, blood circulation, and the balance of body energies. Feng Shui, the ancient Chinese art of placement and harmony, has an influence on the mattress market. According to Feng Shui principles, the bedroom and the mattress placement are important for creating a harmonious environment that promotes restful sleep and positive energy flow. Some Chinese consumers consider Feng Shui guidelines when choosing mattress sizes, placement, and design. China International Sleep Industry Expo (CISIE) is a specialized trade fair focused on the sleep industry, including mattresses, bedding, and sleep-related products. It brings together manufacturers, suppliers, distributors, and industry professionals to showcase products, exchange knowledge, and discuss industry trends and innovations.

Considered in this report
•    Geography: China
•    Historic year: 2016
•    Base year: 2021
•    Estimated year: 2022
•    Forecast year: 2027

Aspects covered in this report
•    China mattress market with its value and forecast along with its segments
•    Country-wise Mattress market analysis
•    Various drivers and challenges
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Mattress Type                                
•    Innerspring Mattress
•    Laxet Mattress
•    Memory Mattress
•    Others Mattress (Air, Water, Hybrid, Etc.)

By Application
•    Domestic 
•    Commercial

By Sales Channel                                            
•    Online
•    Offline

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

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