North America Secure Web Gateway Market Outlook, 2031

2026

North America Secure Web Gateway Market Outlook, 2031

The North America Secure Web Gateway Market is segmented into By End-user (BFSI, IT & Telecom, Healthcare, Retail & E-commerce, Government & Public Sector, Education, Manufacturing, Others (Energy & Utilities, etc.)); By Solution (URL Filtering, Application Control, TLS/SSL Inspection, Advanced Threat Protection, Data Loss Prevention (DLP), Others); By Component (Solutions, Services); By Deployment Mode (Cloud, On-premises); By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises).

Bonafide Research
04-07-2026
Pages : 88
Figures : 6
Tables : 25
Region : North America
Category : IT & Telecommunications
Internet, E-Commerce & Software

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The North America Secure Web Gateway Market was valued at more than 4.61 Billion in 2025.

Historical Period2020-2024
Base Year2025
Forecast Period2026-2031
Market Size (2025) USD 4.61 Billion
Largest MarketUnited States
Fastest Market Mexico
Format

Featured Companies

1. Cisco Systems Inc.
2. Microsoft Corporation
3. Broadcom Inc.
4. Palo Alto Networks, Inc.
5. Fortinet, Inc.
6. Hewlett Packard Enterprise Company
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Secure Web Gateway Market Analysis

The North America Secure Web Gateway (SWG) market represents the region's dominant, highly mature cybersecurity vertical focused on protecting enterprise networks and distributed workforces from web-borne vulnerabilities. Acting as an intelligent security checkpoint, an SWG inspects inbound and outbound web traffic to enforce corporate compliance, filter malicious URLs, and prevent data exfiltration. The market's critical relevance is driven by the rapid dissolution of traditional corporate network perimeters as hybrid work models and browser-centric cloud applications become standard operating procedure. Key growth drivers include an aggressive surge in sophisticated, encrypted zero-day threats, automated ransomware, and localized phishing campaigns, alongside escalating compliance mandates across heavily targeted industries like healthcare and finance. The U.S. federal government's proposed cybersecurity budget for fiscal year 2025 was approximately USD 13 billion, reflecting continued investment in cybersecurity technologies, including secure web gateways Organizations like the Cybersecurity and Infrastructure Security Agency (CISA) and standard frameworks such as the Cybersecurity Maturity Model Certification (CMMC) heavily influence market activities by standardizing Zero Trust and internet-filtering protocols. Consequently, core marketplace activities center around technological convergence, where vendors actively transition from legacy, on-premises hardware proxies toward integrated Cloud-Native Security Service Edge (SSE) architectures. These modern solutions utilize artificial intelligence for automated threat intelligence syncing, inline SSL/TLS traffic decryption, and Remote Browser Isolation (RBI) to contain threats in isolated cloud containers. Ultimately, the SWG infrastructure is vital to North American enterprise security, providing the granular visibility and data loss prevention needed to defend critical digital assets without sacrificing user connectivity or network performance. According to the research report, "North America Secure Web Gateway Market Outlook, 2031," published by Bonafide Research, the North America Secure Web Gateway Market was valued at more than 4.61 Billion in 2025.The North America Secure Web Gateway (SWG) market is undergoing rapid evolution, characterized by a massive migration from legacy on-premises hardware to integrated, cloud-native security frameworks. Prominent market players spearheading this shift include Zscaler Inc., Netskope Inc., Cisco Systems Inc., Palo Alto Networks, Broadcom Inc., and Forcepoint. These companies are capitalizing on massive opportunities within the region, specifically driving the convergence of standalone SWGs into holistic Security Service Edge (SSE) and Secure Access Service Edge (SASE) platforms. Strategic market developments reflect this trend: Forcepoint recently introduced its AI-driven Data Security Cloud to automate risk prioritization, while Zscaler launched an advanced zero-trust suite expanding multi-cloud segmentation. Concurrently, Cisco and Palo Alto Networks have significantly upgraded their predictive threat intelligence capabilities to inspect encrypted SSL/TLS traffic in real time. A value chain analysis of this market highlights a highly specialized path starting from threat intelligence suppliers and cloud infrastructure providers (who furnish raw telemetry and global points of presence), moving down to primary SWG vendors who engineer core software capabilities like Remote Browser Isolation (RBI) and Data Loss Prevention (DLP). Managed Security Service Providers (MSSPs) and systems integrators further downstream serve as vital distribution partners, customizing deployments to satisfy stringent domestic regulations like HIPAA and the CMMC for defense contractors. The final links in the value chain are the heavily targeted end-use sectors, particularly the Banking, Financial Services, and Insurance (BFSI) and healthcare industries, whose demand for bulletproof corporate data security anchors North America as the global epicenter of SWG innovation.

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Market Dynamics

Market Drivers•  Massive escalation in sophisticated web-based and encrypted threats:  North American enterprises are the primary global targets for advanced cyberattacks, including zero-day exploits, ransomware, and high-evasion phishing campaigns. Because a vast majority of corporate web traffic is now encrypted, hackers regularly utilize SSL/TLS channels to smuggle malware past perimeter defenses. SWGs have become non-negotiable because they offer high-speed, inline decryption and deep packet inspection to catch these hidden threats before they hit endpoints.
•  Proliferation of the hybrid workforce and cloud migration:  The permanent shift toward hybrid and remote work models in the US and Canada has effectively dissolved the traditional network perimeter. Employees now bypass corporate data centers to access cloud platforms and SaaS applications directly from varied locations. SWGs act as a decentralized, cloud-delivered security checkpoint, ensuring that uniform security policies, URL filtering, and data protection follow the user regardless of where they log in.

Market Challenges•  Performance vs. security trade-off:  Deep inspection of complex, heavy web traffic strains system performance. Actively decrypting SSL/TLS traffic, unpacking multi-layered compressed archives, or running data loss prevention (DLP) scans on large files introduces data latency. If security policies are too aggressive, they bottleneck employee productivity and slow down business applications, frequently tempting administrators to bypass scanning for certain file types or trusted domains, creating security gaps.
•  High upfront costs and tool sprawl complexity:  Migrating from legacy, on-premises proxy appliances to comprehensive, next-generation SWG platforms involves considerable capital investment and implementation friction. For many mid-sized enterprises, managing standalone web security products alongside independent firewalls, identity tools, and cloud access brokers leads to severe console fatigue and complex policy fragmentation.

Market Trends•  Consolidation into SASE and security service edge (SSE):  The era of buying SWG as an isolated point product is effectively over in North America. The dominant market trend is vendor consolidation, where SWG is natively bundled with Cloud Access Security Brokers (CASB) and Zero Trust Network Access (ZTNA) into a unified SSE platform. Enterprises are prioritizing single-dashboard solutions that orchestrate all edge security from a single control plane.
•  Integration of AI-driven predictive analytics:  To counter highly dynamic attack methods that easily evade static, signature-based rules, modern SWGs are incorporating real-time Machine Learning to analyze URL behavioral contexts on the fly. Furthermore, the adoption of Remote Browser Isolation (RBI) is spiking; instead of blocking or allowing questionable websites, the SWG executes the website's code in a secure container in the cloud, streaming a harmless visual representation to the user's browser.

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Secure Web Gateway Segmentation

By End-user	BFSI
	IT & Telecom
	Healthcare
	Retail & E-commerce
	Government & Public Sector
	Education
	Manufacturing
	Others (Energy & Utilities, etc.)
By Solution	URL Filtering
	Application Control
	TLS/SSL Inspection
	Advanced Threat Protection
	Data Loss Prevention (DLP)
	Others
By Component	Solutions
	Services
By Deployment Mode	Cloud
	On-premises
By Organization Size	Small and Medium-sized Enterprises (SMEs)
	Large Enterprises
North America	United States
	Canada
	Mexico

BFSI is the largest end-user segment in the North America secure web gateway market because financial institutions operate under stringent cybersecurity and regulatory requirements while handling highly sensitive financial and customer data across extensive digital networks. The banking, financial services, and insurance sector relies heavily on secure internet connectivity because daily operations involve continuous access to online banking platforms, payment systems, investment applications, cloud services, third-party vendors, and customer portals. Every internet session represents a potential entry point for phishing, ransomware, credential theft, malicious downloads, and command-and-control communications, making secure web gateways an essential security layer. Financial institutions in North America are required to comply with rigorous regulatory and cybersecurity frameworks that emphasize data protection, secure communications, user monitoring, and controlled internet access. Secure web gateways support these requirements by inspecting encrypted traffic, enforcing web usage policies, blocking malicious websites, filtering harmful downloads, and preventing unauthorized data transfers. The sector has also experienced rapid digital banking adoption, mobile financial services, hybrid work environments, and increased collaboration with fintech providers, all of which expand the attack surface beyond traditional corporate networks. Employees frequently access cloud-hosted productivity platforms, customer relationship management systems, and digital payment ecosystems, requiring consistent security regardless of user location. Additionally, financial organizations invest extensively in layered cybersecurity architectures where secure web gateways complement identity management, endpoint security, firewalls, and security information and event management platforms. The sector's high exposure to financially motivated cybercriminals and sophisticated phishing campaigns further reinforces the importance of web traffic inspection and policy enforcement. Continuous protection against malicious websites, unauthorized applications, and risky internet behavior enables financial organizations to reduce operational disruptions, maintain customer trust, safeguard confidential information, and support uninterrupted digital financial services, making BFSI the most significant end-user for secure web gateway deployments across North America. URL filtering is the largest solution segment in the North America secure web gateway market because it provides the first and most effective layer of defense by preventing users from accessing malicious, inappropriate, and high-risk websites before threats can enter organizational networks. URL filtering remains a fundamental capability within secure web gateways because the majority of cyber threats begin with a user's interaction with internet content. Organizations across North America depend on internet-based applications, cloud services, collaboration platforms, and external websites throughout daily operations, making web access control an essential cybersecurity function. URL filtering evaluates website categories, domain reputation, and predefined security policies before permitting user access, significantly reducing exposure to phishing websites, malware distribution pages, fake login portals, cryptocurrency mining sites, and malicious advertisements. Modern URL filtering systems continuously update threat intelligence databases to identify newly discovered malicious domains and compromised websites, allowing organizations to respond quickly to emerging online threats. Beyond cybersecurity, URL filtering helps organizations enforce acceptable internet usage policies by restricting access to non-business or inappropriate content, improving employee productivity while reducing legal and compliance risks. Educational institutions, healthcare providers, government agencies, financial organizations, and enterprises all require differentiated browsing policies based on user roles, departments, or device types. URL filtering also supports regulatory compliance by preventing access to websites associated with illegal content or known security risks. As encrypted web traffic has become increasingly common, advanced URL filtering solutions work alongside SSL inspection and threat intelligence to evaluate web requests without compromising organizational security policies. The technology integrates seamlessly with identity management platforms, cloud security services, and zero trust architectures, enabling organizations to apply consistent web access controls regardless of employee location. Solutions are the largest component segment in the North America secure web gateway market because organizations prioritize deploying comprehensive security technologies that directly inspect, control, and protect web traffic across users, devices, and applications. Organizations across North America invest primarily in secure web gateway solutions because these platforms deliver the essential technical capabilities required to secure internet communications against evolving cyber threats. A complete secure web gateway solution includes URL filtering, malware detection, application control, SSL inspection, data loss prevention, sandboxing, content filtering, threat intelligence integration, and policy enforcement within a unified platform. These capabilities actively prevent malicious web traffic, detect suspicious behavior, and enforce security policies in real time. Unlike professional services that mainly support deployment, customization, training, or maintenance, the software platform itself performs continuous inspection and protection of web sessions every day. Enterprises increasingly require centralized policy management to secure employees working from headquarters, branch offices, remote locations, and mobile devices while maintaining consistent security standards. Secure web gateway solutions integrate with identity providers, endpoint protection, security operations centers, cloud access security technologies, and extended detection platforms to create a coordinated cybersecurity ecosystem. They also automate policy enforcement, simplify security administration, and provide detailed visibility into user internet activity, application usage, and web-based threats. As organizations migrate business operations to cloud applications and software-as-a-service environments, the need for scalable security solutions that protect web access becomes even more critical. Modern secure web gateway platforms continuously receive software updates, threat intelligence feeds, and feature enhancements to address newly emerging attack techniques without requiring frequent hardware replacement. Organizations value these integrated security capabilities because they reduce operational complexity while strengthening cyber resilience. Cloud deployment is the largest and fastest-growing deployment mode in the North America secure web gateway market because it delivers scalable, location-independent web security that effectively protects users accessing cloud applications and internet resources from anywhere. The rapid adoption of cloud-based business operations has fundamentally changed how organizations secure internet traffic, making cloud deployment the preferred approach for secure web gateways. Employees increasingly work from offices, homes, customer locations, and while traveling, requiring security that follows users instead of remaining confined to corporate data centers. Cloud-based secure web gateways inspect internet traffic regardless of where users connect, ensuring consistent policy enforcement across laptops, smartphones, tablets, and remote work environments. This architecture eliminates the need to route all internet traffic through centralized corporate networks, reducing complexity while improving user experience and application accessibility. Organizations also rely extensively on software-as-a-service platforms, cloud storage, collaboration tools, and web-based enterprise applications, creating a strong need for security services positioned close to cloud workloads rather than traditional network perimeters. Cloud deployment enables faster security policy updates, automatic threat intelligence integration, simplified management, and centralized visibility across geographically distributed users. Security teams can implement new protection rules immediately without deploying additional hardware across multiple offices. Cloud-native secure web gateways also integrate efficiently with identity-based security models, zero trust architectures, endpoint security platforms, and cloud access controls to strengthen overall cybersecurity. Service providers continuously maintain infrastructure availability, software updates, and threat detection capabilities, reducing administrative overhead for customer organizations. The flexibility to rapidly support mergers, branch expansions, remote employees, contractors, and temporary workforces further strengthens cloud adoption. As internet usage patterns continue shifting toward distributed workforces and cloud-hosted applications, organizations increasingly recognize that cloud-delivered web security provides broader coverage, greater operational efficiency, and stronger protection against evolving online threats, making cloud deployment both the largest and the fastest-growing deployment mode across North America. Large enterprises are the largest organization size segment in the North America secure web gateway market because they manage extensive digital infrastructures, large user populations, and complex cybersecurity requirements that demand comprehensive web security controls. Large enterprises operate highly interconnected business environments that include multiple offices, cloud platforms, remote employees, contractors, third-party vendors, and thousands of internet-connected devices, significantly increasing exposure to web-based cyber threats. These organizations process sensitive corporate information, customer records, financial data, intellectual property, and confidential communications, making internet security a strategic business priority rather than simply an IT function. Secure web gateways enable centralized management of web access policies across diverse business units while providing consistent protection against phishing attacks, malicious websites, malware downloads, ransomware, and unauthorized data transfers. Large enterprises also maintain extensive cloud adoption strategies, requiring secure access to software-as-a-service applications, collaboration platforms, and external web services without compromising organizational security standards. Their security operations typically involve multiple integrated technologies, including identity management, endpoint detection, security analytics, and threat intelligence, all of which work effectively alongside secure web gateway platforms. Regulatory obligations, internal governance requirements, and cybersecurity audits further increase demand for detailed web activity logging, policy enforcement, and user monitoring capabilities. Enterprise-scale organizations also face persistent attacks from organized cybercriminal groups and sophisticated threat actors seeking financial gain, intellectual property theft, or operational disruption. Managing internet security across global operations requires scalable solutions capable of handling large traffic volumes without affecting employee productivity or application performance. Secure web gateways help automate security policy enforcement, reduce manual administrative effort, and improve visibility into internet usage patterns across thousands of users.

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Secure Web Gateway Market Regional Insights

The United States is the largest regional market in the North America secure web gateway market because it has the region’s most extensive concentration of digitally connected enterprises, advanced cybersecurity adoption, and mature cloud-based business infrastructure. The United States leads secure web gateway adoption due to the widespread digital transformation of businesses across financial services, healthcare, manufacturing, retail, technology, government, education, and professional services. Organizations throughout the country rely extensively on cloud computing, software-as-a-service applications, remote work technologies, and internet-based collaboration platforms, creating significant demand for continuous web traffic protection. The country also hosts many multinational corporations, major financial institutions, global technology providers, cloud service operators, and cybersecurity companies that prioritize advanced security architectures to protect business operations. Cyber threats targeting American organizations remain persistent because of the country's large digital economy, making phishing, ransomware, malware, credential theft, and web-based attacks common cybersecurity concerns. As a result, enterprises increasingly implement secure web gateways as part of broader zero trust, secure access, and defense-in-depth strategies. Regulatory expectations related to data protection, financial security, healthcare privacy, and critical infrastructure protection encourage organizations to strengthen internet security controls and maintain detailed monitoring of web activity. The United States also demonstrates strong enterprise investment in cybersecurity innovation, with organizations rapidly integrating artificial intelligence, threat intelligence, cloud security, and identity-based access controls into existing security frameworks. High internet penetration, widespread hybrid work adoption, extensive use of mobile devices, and reliance on digital customer engagement further increase the importance of securing web communications.

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Companies Mentioned

Cisco Systems Inc.
Microsoft Corporation
Broadcom Inc.
Palo Alto Networks, Inc.
Fortinet, Inc.
Hewlett Packard Enterprise Company
Zscaler, Inc.
Novica
Banaras Beads Limited
Netskope, Inc
Cloudflare, Inc.
Cato Networks Ltd.

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers & Opportunities
2.2. Market Restraints & Challenges
2.3. Market Trends
2.4. Supply chain Analysis
2.5. Policy & Regulatory Framework
2.6. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. North America Secure Web Gateway Market Outlook
6.1. Market Size By Value
6.2. Market Share By Country
6.3. Market Size and Forecast, By End-user
6.4. Market Size and Forecast, By Solution
6.5. Market Size and Forecast, By Component
6.6. Market Size and Forecast, By Deployment Mode
6.7. Market Size and Forecast, By Organization Size
6.8. United States Secure Web Gateway Market Outlook
6.8.1. Market Size by Value
6.8.2. Market Size and Forecast By End-user
6.8.3. Market Size and Forecast By Solution
6.8.4. Market Size and Forecast By Component
6.8.5. Market Size and Forecast By Deployment Mode
6.8.6. Market Size and Forecast By Organization Size
6.9. Canada Secure Web Gateway Market Outlook
6.9.1. Market Size by Value
6.9.2. Market Size and Forecast By End-user
6.9.3. Market Size and Forecast By Solution
6.9.4. Market Size and Forecast By Component
6.9.5. Market Size and Forecast By Deployment Mode
6.9.6. Market Size and Forecast By Organization Size
6.10. Mexico Secure Web Gateway Market Outlook
6.10.1. Market Size by Value
6.10.2. Market Size and Forecast By End-user
6.10.3. Market Size and Forecast By Solution
6.10.4. Market Size and Forecast By Component
6.10.5. Market Size and Forecast By Deployment Mode
6.10.6. Market Size and Forecast By Organization Size
7. Competitive Landscape
7.1. Competitive Dashboard
7.2. Business Strategies Adopted by Key Players
7.3. Porter's Five Forces
7.4. Company Profile
7.4.1. Zscaler, Inc.
7.4.1.1. Company Snapshot
7.4.1.2. Company Overview
7.4.1.3. Financial Highlights
7.4.1.4. Geographic Insights
7.4.1.5. Business Segment & Performance
7.4.1.6. Product Portfolio
7.4.1.7. Key Executives
7.4.1.8. Strategic Moves & Developments
7.4.2. Netskope, Inc.
7.4.3. Palo Alto Networks, Inc.
7.4.4. Fortinet, Inc.
7.4.5. Check Point Software Technologies Ltd.
7.4.6. Broadcom Inc.
7.4.7. Cisco Systems, Inc.
7.4.8. Microsoft Corporation
7.4.9. Cloudflare, Inc.
7.4.10. Akamai Technologies, Inc.
7.4.11. Cato Networks Ltd.
7.4.12. Hewlett Packard Enterprise Company (HPE)
8. Strategic Recommendations
9. Annexure
9.1. FAQ`s
9.2. Notes
10. Disclaimer

Table 1: Influencing Factors for Secure Web Gateway Market, 2025
Table 2: Top 10 Counties Economic Snapshot 2024
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: North America Secure Web Gateway Market Size and Forecast, By End-user (2020 to 2031F) (In USD Billion)
Table 6: North America Secure Web Gateway Market Size and Forecast, By Solution (2020 to 2031F) (In USD Billion)
Table 7: North America Secure Web Gateway Market Size and Forecast, By Component (2020 to 2031F) (In USD Billion)
Table 8: North America Secure Web Gateway Market Size and Forecast, By Deployment Mode (2020 to 2031F) (In USD Billion)
Table 9: North America Secure Web Gateway Market Size and Forecast, By Organization Size (2020 to 2031F) (In USD Billion)
Table 10: United States Secure Web Gateway Market Size and Forecast By End-user (2020 to 2031F) (In USD Billion)
Table 11: United States Secure Web Gateway Market Size and Forecast By Solution (2020 to 2031F) (In USD Billion)
Table 12: United States Secure Web Gateway Market Size and Forecast By Component (2020 to 2031F) (In USD Billion)
Table 13: United States Secure Web Gateway Market Size and Forecast By Deployment Mode (2020 to 2031F) (In USD Billion)
Table 14: United States Secure Web Gateway Market Size and Forecast By Organization Size (2020 to 2031F) (In USD Billion)
Table 15: Canada Secure Web Gateway Market Size and Forecast By End-user (2020 to 2031F) (In USD Billion)
Table 16: Canada Secure Web Gateway Market Size and Forecast By Solution (2020 to 2031F) (In USD Billion)
Table 17: Canada Secure Web Gateway Market Size and Forecast By Component (2020 to 2031F) (In USD Billion)
Table 18: Canada Secure Web Gateway Market Size and Forecast By Deployment Mode (2020 to 2031F) (In USD Billion)
Table 19: Canada Secure Web Gateway Market Size and Forecast By Organization Size (2020 to 2031F) (In USD Billion)
Table 20: Mexico Secure Web Gateway Market Size and Forecast By End-user (2020 to 2031F) (In USD Billion)
Table 21: Mexico Secure Web Gateway Market Size and Forecast By Solution (2020 to 2031F) (In USD Billion)
Table 22: Mexico Secure Web Gateway Market Size and Forecast By Component (2020 to 2031F) (In USD Billion)
Table 23: Mexico Secure Web Gateway Market Size and Forecast By Deployment Mode (2020 to 2031F) (In USD Billion)
Table 24: Mexico Secure Web Gateway Market Size and Forecast By Organization Size (2020 to 2031F) (In USD Billion)
Table 25: Competitive Dashboard of top 5 players, 2025

Figure 1: North America Secure Web Gateway Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 2: North America Secure Web Gateway Market Share By Country (2025)
Figure 3: US Secure Web Gateway Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 4: Canada Secure Web Gateway Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 5: Mexico Secure Web Gateway Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 6: Porter's Five Forces of Global Secure Web Gateway Market

Secure Web Gateway Market Research FAQs

A secure web gateway is a cybersecurity solution that monitors, filters, and protects internet traffic by blocking malicious websites, malware, and unauthorized web activity.

It helps protect users from phishing, ransomware, malicious downloads, and data leakage while enforcing organizational internet usage policies.

Banking, healthcare, government, education, retail, manufacturing, and technology sectors widely deploy secure web gateways due to their high cybersecurity requirements.

It provides consistent web security for remote users and cloud applications without depending on traditional on-premises network infrastructure.

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