Global Ultrasound Market Outlook, 2030

The global ultrasound market holds a vital position in the medical imaging industry, offering real-time, non-invasive, and radiation-free diagnostic solutions across multiple healthcare domains. Ultrasound technology is widely used in obstetrics, cardiology, oncology, musculoskeletal imaging, and emergency medicine, enabling physicians to visualize soft tissues, internal organs, and blood flow dynamics with high precision. Its significance in prenatal care, tumor detection, and vascular imaging makes it an indispensable tool in modern diagnostics. Ultrasound systems operate using high-frequency sound waves that bounce off body structures to create detailed images, with modalities like 2D, 3D, Doppler, and elastography enhancing diagnostic capabilities. The demand for ultrasound is rising due to its cost-effectiveness, portability, and ability to perform point-of-care imaging (POCUS) in critical care, ambulances, and remote healthcare settings. Portable and handheld ultrasound devices are gaining popularity in emergency rooms, battlefield medicine, and home healthcare, allowing faster diagnoses and improved patient management. The integration of artificial intelligence (AI) and machine learning in ultrasound imaging is revolutionizing diagnostics by automating measurements, improving image quality, and assisting in anomaly detection. Technological advancements such as contrast-enhanced ultrasound (CEUS), 4D imaging, and wireless ultrasound probes are further expanding its applications. The ultrasound market is also benefiting from the rising adoption of telemedicine, teleradiology, and remote consultations, where real-time imaging plays a crucial role in diagnosis and treatment planning. The industries like veterinary medicine, sports medicine, and cosmetic procedures are increasing the demand for advanced ultrasound solutions. Government initiatives promoting affordable diagnostic imaging, maternal healthcare programs, and AI-integrated ultrasound screenings.

According to the research report "Global Ultrasound Market Outlook, 2029," published by Bonafide Research, the Global Ultrasound market was valued at more than USD 8.83 Billion in 2023. The market growth is fueled by increasing applications in obstetrics, cardiology, oncology, and musculoskeletal imaging, with North America leading due to rapid adoption of 3D/4D ultrasound and contrast-enhanced ultrasound (CEUS), while Asia-Pacific is witnessing exponential expansion due to improved healthcare infrastructure and affordability of imaging services. The industry players such as GE Healthcare, Siemens Healthineers, Philips, Canon Medical Systems, and Fujifilm Sonosite dominate the sector by offering handheld ultrasound devices, automated breast ultrasound (ABUS) systems, Doppler imaging, and AI-powered ultrasound analytics. Companies differentiate their products through wireless ultrasound probes, cloud-based ultrasound reporting platforms, and AI-assisted lesion detection, enhancing diagnostic accuracy and efficiency. Philips introduced its Lumify handheld ultrasound with telemedicine capabilities, while GE Healthcare focuses on affordable high-resolution ultrasound systems for low-resource settings. Point-of-care ultrasound (POCUS) is gaining traction in emergency and critical care across North America and Europe, while portable ultrasound devices are becoming essential in rural and remote healthcare settings in Asia and Africa. Sales strategies involve direct distribution, hospital partnerships, online medical device procurement, and collaborations with telemedicine providers to enhance global accessibility. Government and private initiatives, including maternal health programs, cardiovascular screening campaigns, and mobile ultrasound clinics, are expanding ultrasound adoption. Regulatory bodies such as the FDA, CE, and ISO enforce strict guidelines on ultrasound probe safety, imaging quality, and AI-based interpretation tools to ensure compliance with medical standards. Manufacturers focus on low-intensity focused ultrasound (LIFU), fusion imaging, and elastography advancements to maintain competitive edge and meet evolving clinical demands.

Market Dynamics

Market Drivers

Rising Demand for Point-of-Care Ultrasound (POCUS) The increasing use of handheld and portable ultrasound devices in emergency medicine, critical care, and home healthcare is fueling market growth. Physicians prefer these compact systems for real-time diagnostics, especially in remote and resource-limited settings.



Growing Preference for Non-Invasive Imaging Ultrasound is a safer alternative to CT and MRI as it does not use ionizing radiation. Its ability to provide rapid, real-time imaging for cardiovascular, obstetric, and musculoskeletal applications makes it essential in both routine and emergency diagnostics.

Market Challenges

Limited Imaging Depth and Quality in Obese Patients Ultrasound waves have difficulty penetrating deep tissues, especially in overweight patients, which reduces image clarity and diagnostic accuracy. This limitation affects its effectiveness for abdominal and cardiac imaging compared to CT and MRI.

Shortage of Skilled Sonographers The increasing demand for ultrasound imaging is outpacing the availability of trained professionals. Many healthcare facilities face delays in diagnostic procedures due to a lack of experienced sonographers, impacting patient care and efficiency.

Market Trends

Integration of AI in Ultrasound Imaging Artificial intelligence is enhancing ultrasound diagnostics by automating image interpretation, reducing scan time, and improving accuracy. AI-powered ultrasound systems assist in detecting abnormalities more efficiently, particularly in cardiology and oncology.

Rising Adoption of 3D and 4D Ultrasound Technology The shift from 2D to advanced 3D/4D imaging is improving prenatal diagnostics, tumor detection, and musculoskeletal assessments. These technologies provide more detailed and dynamic images, aiding in better clinical decision-making.

Segmentation Analysis

Tabletop ultrasound systems are significant in the global ultrasound market because they provide a balance between high-quality imaging and portability, making them essential for a wide range of diagnostic and interventional applications in hospitals, clinics, and outpatient centers.

These systems offer superior image resolution compared to handheld devices while being more compact and cost-effective than large cart-based models, making them accessible to a wider range of healthcare providers. Physicians use tabletop ultrasound devices for real-time imaging in various medical fields, including obstetrics, cardiology, musculoskeletal diagnostics, and emergency medicine. Their compact size allows them to fit easily into smaller clinics and primary care settings, increasing access to ultrasound technology, especially in regions with limited healthcare infrastructure. The affordability of these systems compared to full-sized machines makes them attractive for mid-sized hospitals and private practices that need high-performance imaging without the expense and space requirements of larger models. Manufacturers are incorporating artificial intelligence into these systems, allowing automated image enhancement and improving diagnostic accuracy while reducing operator dependence. Many models now include wireless connectivity, enabling instant image sharing for remote consultations and telemedicine applications, which is particularly useful in rural and underserved areas. The demand for minimally invasive procedures has also fueled the adoption of tabletop ultrasound systems, as they provide the precision needed for guided interventions such as biopsies and vascular access. Regulatory approvals and continuous advancements in transducer technology have enhanced their reliability, ensuring compliance with global healthcare standards. These systems contribute to workflow efficiency by reducing patient wait times and enabling faster diagnostics, improving overall healthcare delivery.

Gynecology is a significant application in the global ultrasound market because it plays a crucial role in diagnosing, monitoring, and managing reproductive health conditions, pregnancy, and gynecological disorders with high accuracy and real-time imaging.

Ultrasound is a primary imaging tool in gynecology due to its non-invasive nature, absence of radiation, and ability to provide immediate insights into various reproductive health concerns. It is widely used for routine pregnancy monitoring, helping obstetricians assess fetal growth, detect congenital abnormalities, and evaluate amniotic fluid levels. Transvaginal ultrasound, a key modality in gynecological imaging, allows detailed visualization of the uterus, ovaries, and fallopian tubes, aiding in the early detection of ovarian cysts, fibroids, endometriosis, and other reproductive disorders. In infertility treatment, ultrasound is essential for monitoring ovulation, guiding in-vitro fertilization (IVF) procedures, and evaluating uterine receptivity, significantly improving success rates in assisted reproductive technologies. The increasing prevalence of polycystic ovary syndrome (PCOS), a leading cause of infertility, has further driven the demand for ultrasound in gynecological practice. Advancements in ultrasound technology, such as 3D and 4D imaging, have enhanced the ability to assess fetal anatomy and detect anomalies earlier in pregnancy. The portable and point-of-care ultrasound devices have expanded access to gynecological care in remote and underserved areas, where traditional imaging facilities may be limited. Governments and healthcare organizations worldwide emphasize early detection of cervical and ovarian cancers, making ultrasound a critical tool in preventive screening programs. Many hospitals and specialty clinics integrate artificial intelligence-powered ultrasound systems, improving diagnostic accuracy and reducing dependence on operator skill.

Hospitals are a significant end user in the global ultrasound market because they serve as the primary healthcare facilities offering comprehensive diagnostic imaging, emergency care, and specialized medical treatments, making ultrasound a critical tool for various clinical applications.

Hospitals rely on ultrasound technology for real-time imaging across multiple departments, including radiology, cardiology, gynecology, orthopedics, and emergency medicine. These institutions handle a high volume of patients, requiring a diverse range of ultrasound applications, from routine diagnostic scans to complex interventional procedures. Emergency departments use ultrasound for rapid assessment of trauma patients, guiding procedures such as fluid drainage, biopsies, and vascular access with high precision. Obstetrics and gynecology departments in hospitals utilize ultrasound for prenatal screening, fetal monitoring, and early detection of pregnancy-related complications, ensuring better maternal and neonatal health outcomes. In cardiology, echocardiography is essential for evaluating heart function, detecting abnormalities, and diagnosing cardiovascular diseases, which are among the leading causes of mortality worldwide. Hospitals also play a major role in integrating cutting-edge ultrasound technologies, such as contrast-enhanced ultrasound, elastography, and AI-powered imaging, to enhance diagnostic accuracy and reduce the need for invasive procedures. The growing adoption of portable and point-of-care ultrasound devices has further expanded their usage within hospital settings, allowing bedside imaging in critical care units, neonatal intensive care units (NICUs), and operating rooms. Hospitals follow strict regulatory standards to ensure high-quality imaging, patient safety, and adherence to clinical guidelines. Governments and private healthcare providers continuously invest in hospital infrastructure, driving the demand for advanced ultrasound systems.
Regional Analysis

North America dominates the global ultrasound market because of its advanced healthcare infrastructure, high adoption of innovative medical technologies, strong presence of key industry players, and significant government and private investments in diagnostic imaging.

The region leads in ultrasound adoption due to its well-established hospitals, diagnostic centers, and research institutions that continuously integrate cutting-edge imaging technologies. The United States, being home to major ultrasound manufacturers like GE Healthcare, Philips, and Siemens Healthineers, benefits from rapid technological advancements, including AI-powered imaging, 3D/4D ultrasound, and portable devices. Hospitals and clinics across North America invest heavily in state-of-the-art ultrasound systems to improve diagnostic accuracy and patient care, especially in cardiology, obstetrics, oncology, and musculoskeletal applications. The region’s high prevalence of chronic diseases such as cardiovascular disorders, cancer, and kidney diseases drives demand for non-invasive imaging, making ultrasound an essential diagnostic tool. Additionally, North America sees a rising number of minimally invasive procedures, where ultrasound plays a crucial role in guiding biopsies, injections, and catheter placements. Government initiatives, such as the U.S. FDA’s push for faster approvals of advanced imaging technologies and reimbursement policies that support diagnostic procedures, further accelerate market growth. Canada also contributes significantly with its universal healthcare system ensuring widespread access to ultrasound-based diagnostics. The growing trend of point-of-care ultrasound (POCUS) in emergency departments and primary care settings is increasing the use of handheld ultrasound devices. Research collaborations between medical institutions and ultrasound manufacturers promote clinical advancements and product innovations. Additionally, the increasing preference for telemedicine and remote ultrasound consultations boosts demand for connected and AI-enhanced imaging solutions.

Key Developments

• In October 2024, GE Healthcare Technologies, Inc. (U.S.) introduced the Venue Family point-of-care ultrasound systems. These systems encompass Caption Guidance, an artificial intelligence (AI) tool that provide real-time assistance for obtaining diagnostic-quality cardiac pictures.
• In September 2024, researchers at the Massachusetts Institute of Technology (U.S.) created a wearable ultrasonic gadget intended for the early detection of cancers. This adaptable patch may be affixed to a bra, enabling the user to reposition an ultrasound tracker along the patch to imaging breast tissue from multiple perspectives.
• In February 2024, Shenzhen Mindray Bio-Medical Electronics Co., Ltd. (China) introduced their first portable wireless ultrasound system, the TE Air. This device is engineered for effortless functionality in diverse medical environments, providing high-resolution point-of-care ultrasound (POCUS) imaging.
• In November 2023, BD introduced an improved ultrasound system to enhance clinician efficiency in the placement of vascular access devices.

Considered in this report
* Historic year: 2018
* Base year: 2023
* Estimated year: 2024
* Forecast year: 2029

Aspects covered in this report
* Ultrasound Market with its value and forecast along with its segments
* Country-wise Ultrasound Market analysis
* Various drivers and challenges
* On-going trends and developments
* Top profiled companies
* Strategic recommendation

By Product:
• Compact
• Tabletop

By Application:
• Radiology
• Gynecology
• Cardiology
• Urology
• Others

By End User:
• Hospitals
• Clinics
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Ultrasound industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.