Middle East and Africa Plant-Based Beef Market Outlook, 2029

The aroma of sizzling beef fills bustling markets across the Middle East and Africa (MEA) region. From skewered kebabs charring over open flames in Morocco to slow-cooked stews simmering in Ethiopian kitchens, beef holds a central place in many MEA culinary traditions. Beyond its delicious flavor, beef is a valuable source of protein, essential vitamins, and minerals, making it a popular choice for families seeking to nourish their loved ones. Herds of cattle graze on sun-drenched plains and fertile valleys, contributing to the rich agricultural tapestry of the MEA. Local farmers take pride in raising healthy animals, ensuring a steady supply of fresh, high-quality beef for consumers across the region. Whether enjoyed in a celebratory feast or a simple everyday meal, beef continues to be a cornerstone of the MEA food culture, a tradition passed down through generations. According to the research report, "Middle East & Africa Beef Market Outlook, 2029," published by Bonafide Research, the beef market in the Middle East & Africa is projected to grow rapidly at a CAGR of 17.68 % over the forecast period. A growing population, particularly in urban areas, creates a rising demand for protein-rich beef. Busy lifestyles fuel a trend towards convenient, ready-to-cook options, making pre-cut or marinated cuts increasingly popular. However, this desire for convenience often clashes with a deep-rooted appreciation for fresh, high-quality cuts. Consumers are also becoming more health-conscious, seeking out leaner cuts and even grass-fed beef perceived as a healthier option. This trend is countered by a continued love for traditional dishes that often feature fattier cuts. Affordability remains a key concern, with beef often being a pricier protein source compared to chicken or fish. Political and economic instability in some regions disrupts supply chains and can lead to price fluctuations. Furthermore, stricter regulations on animal welfare and environmental sustainability can raise production costs, impacting affordability. Despite these challenges, the MEA beef market embraces innovation. Local farmers are exploring ways to improve breeding practices and animal husbandry to enhance quality and efficiency. Additionally, the rise of e-commerce platforms creates new avenues for consumers to access a wider variety of beef products directly from suppliers, potentially bypassing traditional market fluctuations. When it comes to the type of cut, consumers have distinct choices. Loin cuts, known for their tenderness and flavor, are popular for grilling and special occasions. Chuck roast, with its marbled texture, finds favor in slow-cooked stews and dishes that benefit from rich, flavorful broths. Round cuts, known for their leanness, are often ground into burgers or used for stir-fries. Brisket, another well-marbled cut, is a favorite for slow-cooking and producing melt-in-your-mouth pulled beef. Rib cuts, including those prized for their bone-in presentation, are perfect for roasting and special meals. Finally, others include offal and variety meats enjoyed in specific regional cuisines. Looking beyond the base cut, the market further segments based on the final product form. Ground beef, perfect for forming into burgers or incorporating into various dishes, is a popular choice for busy households. Steak cuts, available in a variety of thicknesses and marbling levels, cater to preferences for grilling, pan-frying, or broiling. Roasts, ideal for slow-cooking and feeding larger families, come from various primal cuts like chuck or rump. Cubed beef, pre-cut into bite-sized pieces, makes meal preparation even faster and is often used in stir-fries or stews. The Gulf Cooperation Council (GCC) countries - Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman - are significant consumers of beef. Their high disposable incomes and growing populations fuel demand, but domestic production remains limited. These countries rely heavily on imports, primarily from Brazil and India, to satisfy their beef cravings. Egypt, with its massive population, presents another strong contender. While domestic production exists, it often focuses on dairy cattle. Egypt imports a significant amount of beef, particularly for processed meats and affordable options. Iran, a large and populous nation, also boasts a sizable beef market. Similar to Egypt, domestic production focuses on dairy cattle, and imports play a crucial role in fulfilling consumer needs. While these countries have a significant influence, it's important to acknowledge the rise of other players. Ethiopia, for example, boasts a growing cattle population and is actively increasing domestic beef production. Additionally, countries like Morocco and Sudan have established beef industries catering to both local and export markets. The MEA beef market is likely to see a shift towards a more balanced landscape in the coming years. While GCC countries might remain major consumers due to their high import volumes, increased domestic production efforts in countries like Egypt and Ethiopia could alter the dynamics. Looking at the product itself, the market divides based on the type of cut. Loin cuts, known for their tenderness, are popular for grilling, while chuck roasts with their rich marbling are ideal for stews. Round cuts, on the other hand, are lean and often ground into burgers. Brisket, another well-marbled cut, is a favorite for slow-cooked pulled beef, and rib cuts are perfect for special occasions. Offal and other variety meats fall under an "other" category, reflecting regional preferences. But the segmentation goes beyond the cut itself. Distribution channels play a major role. Hypermarkets and supermarkets offer a wide variety of cuts and processed beef products, catering to one-stop shopping needs. Smaller retail stores might specialize in specific cuts or cater to local preferences. Wholesalers play a crucial role in supplying restaurants and bulk buyers, while e-commerce platforms are emerging as a new channel, particularly in urban areas, offering convenience and potentially wider product selections Local butchers often rely on the age-old tactic of letting the quality of their product speak for itself. The sight of glistening cuts displayed in well-lit shops, along with the enticing aroma of fresh meat, is a powerful advertisement in itself. However, modern brands are increasingly leveraging the power of media to reach wider audiences. Social media platforms are abuzz with recipes and cooking demonstrations showcasing the versatility and deliciousness of beef. Eye-catching visuals paired with simple, family-oriented messaging create a connection with consumers seeking to nourish their loved ones. Furthermore, brands are tapping into the growing health-conscious trend by highlighting the use of leaner cuts or grass-fed beef. Certifications and labels emphasizing ethical sourcing and sustainable practices resonate with environmentally conscious consumers. Celebrity endorsements from regional chefs or athletes can also add a touch of trust and local appeal to branding efforts. Looking ahead, the future of MEA beef advertising is likely to be a blend of these approaches. Traditional methods will continue to hold importance, while innovative digital marketing strategies will reach new demographics and cater to evolving consumer preferences. Ultimately, the goal remains the same: to connect with the rich culinary heritage of the region and position beef as a delicious, nutritious, and versatile cornerstone of the MEA diet. Major companies in the region are: BRF S.A., JBS SA, Tanmiah Food Company, The Organic Meat Company Ltd, The Savola Group, Golden Gate Meat Co., RCL Foods, Eskort, Astral Poultry Ltd., Rainbow Farms (Pty) Ltd, Irvin & Johnson Ltd, New Style Pork (Pty) Ltd. • Geography: Middle East & Africa • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Middle East & Africa beef market with its value and forecast along with its segments • Country-wise beef market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • UAE • Saudi Arabia • Israel • South Africa Types of beefs in the report • Loin • Chuck • Round • Brisket • Rib • Others Cuts of beefs in the report • Ground Beef • Steaks • Roasts • Cubes • Others Distribution Channel of beefs in the report • Hypermarkets/Supermarkets • Retail Stores • Wholesaler • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to beef industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Please get in touch with our sales team to find out more. Keywords: Middle East & Africa, MEA, Gulf Cooperation Council, GCC, Saudi Arabia, Egypt, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Beef, Cattle, Meat, Steak, Burger, Loin, Meat, Protein, Organic, Sustainable. FAQ 1. How does consumer preference for cuts of beef differ between North Africa and Sub-Saharan Africa? A: North African consumers tend to favor ground beef and minced meat for dishes like kibbeh and kofta. In contrast, Sub-Saharan African consumers often have a preference for whole cuts suitable for stewing, grilling, or braising, reflecting the influence of local culinary traditions.

2. What role do supermarkets play in the MEA beef market compared to traditional butcher shops? A: While traditional butcher shops remain dominant in many parts of the MEA region, supermarkets are gaining traction, particularly in urban areas. Supermarkets offer a wider variety of cuts, improved hygiene standards, and potentially more competitive pricing. Understanding the evolving consumer preference between these retail channels is crucial for beef producers and distributors. 3. Is there a growing demand for specific types of beef within the MEA market? A: A growing segment of consumers, particularly in urban areas with higher disposable incomes, is showing interest in premium beef options. This includes grass-fed beef, halal-certified meat, and cuts like ribeye or tenderloin associated with Western cuisine. Catering to this demand for premium beef can be a potential growth area for the MEA beef market. 4. How are religious considerations impacting beef production and consumption patterns in the MEA region? A: The predominance of Islam in many MEA countries necessitates adherence to halal slaughter and processing practices. Understanding and complying with halal certification requirements is essential for beef producers and distributors targeting the MEA market.

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Manmayi Raval

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5. What are the logistical challenges associated with transporting and storing beef within the MEA region? A: Limited access to cold chain infrastructure in some parts of the MEA region can lead to spoilage and safety concerns.

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