Global Anti- counterfeit Packaging Market Overview, 2024-29

Market Dynamic

Major Drivers • Stringent Regulatory Environment: Governments and regulatory bodies globally are enacting stringent regulations and standards to combat counterfeiting and protect consumer interests. Regulatory mandates often require companies to implement anti-counterfeit measures such as tamper-evident seals, serialisation, unique identification codes, and track-and-trace systems. Compliance with these regulations drives the adoption of anti-counterfeit packaging solutions across industries, particularly in sectors with high counterfeit vulnerability such as pharmaceuticals, food and beverages, electronics, and luxury goods. • Consumer Awareness and Demand for Authenticity: Growing consumer awareness about the prevalence and risks of counterfeit products fuels the demand for anti-counterfeit packaging. Consumers are increasingly vigilant and seek assurance of product authenticity and safety. Visible security features such as holographic labels, QR codes, and tamper-evident seals instill confidence in consumers and help them make informed purchasing decisions. As consumer preferences shift towards authentic and genuine products, companies invest in anti-counterfeit packaging to maintain consumer trust and loyalty. Major Challenges • Supply Chain Fragmentation: Global supply chains are often fragmented, involving multiple stakeholders across different regions and countries. Ensuring the integrity and security of the entire supply chain, from raw material sourcing to distribution and retail, presents challenges in terms of coordination, communication, and collaboration among diverse stakeholders. Counterfeiters exploit vulnerabilities in fragmented supply chains to infiltrate counterfeit products, making it challenging for companies to detect and prevent counterfeit activities effectively. • Regulatory Compliance: Navigating complex and evolving regulatory landscapes across different regions and jurisdictions presents compliance challenges for companies operating in the global marketplace. Regulatory requirements related to anti-counterfeit packaging, labelling, serialisation, and product authentication vary widely, adding complexity and administrative burden to compliance efforts. Ensuring alignment with diverse regulatory mandates while maintaining operational efficiency can be daunting for companies seeking to deploy anti-counterfeit solutions.

Key Development

• In September 2022, 3M established the “3M Verify platform” to verify and report counterfeits of 3M products. This platform was built on the success of its anti-counterfeit reporting during the COVID-19 pandemic, which included all the products made by the company. Using the platform, the company can take action to deter or stop fraud to ensure consumer safety. • In October 2022, Drug delivery systems maker Gerresheimer and science and technology company Merck have jointly developed a digital twin solution to maintain traceability and trust in the pharmaceutical supply chain. The firms have collaborated & developed a Proof of Concept (PoC) to offer primary packaging with a unique ID to access its trustworthy digital twin. • In June 2022, ExxonMobil Lubricants declared the launch of the 'Mobil Super'- a lubricant for passenger vehicles made available with improved packaging offering a new QR-code-based anti-counterfeit feature on the bottles for the customers to verify the product authenticity. • In April 2022, 3M announced a partnership with Innovative Automation Inc. to offer an automated solution for tape applications that need precision, repeatability, and high output to industrial producers. The RoboTapeTM System for 3MTM Tape enables industrial producers to use 3M Tape in their assembly operations while increasing throughput, enhancing quality, minimizing or re-tasking manual labor, and lowering rework. • In April 2022, Avery Dennison announced that operations would begin in its new state-of-the-art manufacturing facility in Greater Noida. The company will consolidate its manufacturing operations through this new facility to better serve customer demands while optimizing new technology and leveraging improved efficiencies. • In March 2022, Avery Dennison Corporation announced the acquisition of Catchpoint Ltd, a UK company based in Yorkshire, England, and its linerless label technology. • In February 2022, Avery Dennison Corporation announced the launch of AD Stretch, a first-of-its-kind program in the labels industry aimed at collaborating with startup innovators to solve critical challenges and create new opportunities in sustainability, customer experience, and value chains. • In February 2022, Avery Dennison Corporation announced the acquisition of TexTrace AG, a technology developer specializing in custom-made woven and knitted RFID products that can be sewn onto or inserted into garments.