South America Online Fitness Market Outlook, 2028

Online fitness solutions are popular with a populace that is becoming more tech-savvy due to their accessibility and convenience. Due to a multitude of fitness applications, streaming services, and digital platforms, South American, like many people across the world, is embracing the flexibility of working out at home or on the go. The COVID-19 epidemic, which resulted in temporary gym closures and an increase in demand for virtual training options, has further exacerbated this trend. Government initiatives and partnerships with the private sector are helping to propel the online fitness market forward. The program provides free access to fitness classes to people in low-income communities. The classes are offered in partnership with private sector companies, such as gyms and fitness studios. In addition to government initiatives, there are a number of private sector companies that are working to promote the online fitness market in South America. Some companies are offering free trials of their online fitness applications. Other companies are offering discounts to students, seniors, and people with low incomes. According to the research report, “South America Online Fitness Market Outlook, 2028” published by Bonafide Research, the market is anticipated to add more than 2 Billion from 2023 to 2028. Online exercise is rapidly rising throughout South America, owing partly to its convenience. In increasingly hectic culture, people are finding it difficult to find time for traditional gym visits or in-person training sessions. This problem has been remedied by the use of online exercise programs, which can be accessed from any location and at any time, allowing users to alter their regimens to accommodate their busy schedules. Whether it's an early morning yoga class, a lunchtime HIIT workout, or a late-night dancing class, online fitness platforms offer flexibility that brick-and-mortar gyms just cannot match. People can choose workouts that suit their interests and physical levels because there are so many fitness programs, coaches, and styles to choose from. As a result, the convenience factor is driving the expansion of online fitness in the South America, making it an increasingly popular choice for those looking to prioritize their health and well-being. Along with this, the sense of community and accountability offered by online fitness platforms through social features, peer support, and virtual challenges has resonated with users. People have been able to maintain their motivation and dedication to their fitness journeys owing to this sense of connection. Additionally, these platforms frequently provide specialized programs designed to achieve particular objectives, such as weight loss, muscle growth, or stress reduction.

Based on the geography, the market is segmented into Brazil, Columbia, and Argentina. Due to a multitude of fitness applications, streaming services, and digital platforms, Brazilians, like many people across the world, are embracing the flexibility of working out at home or on the go. The online fitness market in Argentina is experiencing rapid and substantial expansion, reflecting the evolving preferences and needs of Argentina for convenient and accessible fitness solutions, thus the market is anticipated to reach at more than USD 142 Million by 2028. In Argentina RADICAL FITNESS has been leading the worldwide market with live classes and developing group fitness programs since 2004. This Radical Virtual is cost effective, thus encouraging the people to participate in it. In an era where digital technology has transformed the way we approach fitness, Columbia Association stands as a trailblazer in promoting online fitness, enriching lives through health and well-being in the digital age. By Device type, the market is distinguished into Smart phones, Smart TV, Laptop’s, and Others (tablets). Current Smart phones technology has also become a huge asset in the health and fitness world. From calorie counting and heart rate tracking to virtual personal training and platforms for income generation, smartphones provide a variety of powerful health and fitness tools. People access fitness apps and programs on their smartphones virtually anywhere, whether they're at home, in the gym, or on the go. The intuitive touchscreens and the availability of fitness apps with personalized workout plans and tracking features make smartphones a versatile and accessible tool for fitness enthusiasts. This widespread adoption of smartphones for online fitness has resulted in this device category holding the largest market share in the online fitness market. Following smartphones, smart TVs have also gained popularity in the online fitness space. Many individuals enjoy the immersive experience of streaming fitness classes on their larger television screens, creating a more engaging and dynamic workout environment. Additionally, the convenience of having access to a wide variety of fitness content on smart TVs have contributed to their significant market share. Laptops and tablets are also commonly used for online fitness, providing users with larger screens compared to smartphones, which can be advantageous for viewing detailed workout instructions or following along with instructors. While these devices hold a notable share of the market, their usage tends to be more specific to individual preferences and situations. By Revenue Model, the market is segmented into Subscription, Advertisement, and Hybrid. The revenue generated by subscription-based models, which account for the majority of the market share, has been driving the impressive rise of the online fitness business in recent years. For a monthly or yearly cost, subscription services give consumers access to a variety of fitness information, such as exercise routines, training plans, and nutritional advice. This strategy guarantees a regular stream of high-quality content for users and gives online fitness platforms a solid and consistent source of money. Ads come in second place to subscriptions in terms of revenue-generating capacity for online fitness platforms. Advertisers take use of this expanding market's allure to reach consumers who are concerned about their health. Targeted advertising is frequently incorporated into fitness platforms, enabling firms to market their goods and services to a highly interested and receptive audience. In the online fitness sector, a hybrid strategy that mixes both subscription-based services and advertising has also become more popular. With the help of this method, platforms may serve a wider audience while still making money from subscriptions and adverts at the same time. Online fitness platforms can increase their revenue potential and give customers a variety of ways to interact with their material by implementing this hybrid approach, whether through paid memberships or free trials.

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Manmayi Raval

Research Consultant

The market is segmented into different End-User’s including Professional Gyms, Sports Institutes, Defense Institute, Educational Institutes, Corporate Institution, Individuals, and Others (hospitals, rehabilitation centers, and senior centers.) The simplicity and accessibility of digital fitness platforms are advantageous to a variety of industries and individuals, making up the end users of online fitness solutions. Professional gyms frequently set the bar as the top users of internet fitness resources, utilizing these platforms to improve their offers and provide customers more flexibility and training possibilities. The ability to customize training programs for athletes and soldiers, enabling remote and specific training regimens, is another benefit that sports institutes and defense institutes see in online fitness. Online fitness is increasingly included into educational institutions' physical education curricula, giving students access to organized workouts and health information. Corporate organizations are increasingly relying on online fitness to support worker wellbeing and offer wellness programs and rewards to keep their staff active and healthy. Meanwhile, a sizable user base is made up of people looking for customized exercises, dietary advice, and health improvement in general from the comfort of their homes or cellphones. For therapeutic purposes, recovery, and maintaining their patients' and residents' health, other industries like hospitals, rehabilitation centers, and senior centers use online exercise tools. Companies Covered in this Report: Fitbit LLC, ClassPass Inc., Peloton Interactive Inc, F45 Training, Decathlon, Technogym SpA, Apple Inc. and Nike Inc.

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Considered in this report: • Geography: South America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report: • South America Online Fitness market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Brazil • Argentina • Columbia By Streaming Type: • Live Streaming • On-demand Streaming By Session Type: • Group • Solo By Device: • Smart phones • Smart TV • Laptops • Others (tablets) By Revenue Model: • Subscriptions • Advertisements • Hybrid The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.