Europe Plant Based Bakery Snaks and Confectionery Market Outlook, 2028

Rising demand for sustainable and plant-based sweet treats drives market growth in Europe by 2028.

Europe is witnessing a remarkable transformation in its culinary landscape, with plant-based bakery and confectionery products taking centre stage. This shift reflects changing consumer preferences driven by health consciousness, ethical considerations, and environmental awareness. As the demand for sustainable and compassionate food choices grows, the European plant-based bakery and confectionery market is flourishing. Europe has seen a surge in health-conscious consumers, leading to a growing demand for plant-based bakery and confectionery products that are perceived as healthier alternatives. These items are often lower in saturated fat, cholesterol, and calories compared to their traditional counterparts. The adoption of vegan and vegetarian diets is on the rise in Europe. This dietary shift has fueled the demand for plant-based bakery and confectionery items that align with these preferences. European consumers are increasingly concerned about animal welfare and ethical food choices. Plant-based sweets offer an ethical alternative that resonates with consumers seeking cruelty-free options. Environmental consciousness is a prominent driver of the plant-based movement. Many European consumers are choosing plant-based bakery and confectionery products to reduce their carbon footprint and support sustainable agriculture. European cuisine is diverse, and this is reflected in the plant-based bakery and confectionery market. Regional and ethnic flavours are being incorporated into plant-based treats, offering a rich tapestry of tastes and textures. European plant-based brands have the potential to expand into international markets, catering to the growing global demand for plant-based foods. European manufacturers are investing in product innovation, creating plant-based pastries, chocolates, and sweets that closely mimic the taste and texture of their traditional counterparts. This culinary innovation is expanding the market's appeal. According to the research report, "Europe Plant-Based Bakery Snacks and Confectionery Market Outlook, 2028," published by Bonafide Research, the Europe plant-based bakery snacks and confectionery market is anticipated to add over USD 550 million from 2023 to 2028. Increasing consumer awareness of the health benefits associated with plant-based diets, including lower cholesterol, reduced saturated fat intake, and potential weight management, is driving the demand for healthier bakery and confectionery options. The rise in the number of individuals adopting vegan and vegetarian diets is a significant driver. Plant-based bakery and confectionery products align with these dietary preferences, driving market growth. Growing concerns about animal welfare and the environmental impact of traditional animal agriculture are prompting consumers to choose plant-based alternatives. This ethical and sustainable choice is a powerful driver in the European market. European manufacturers are at the forefront of using innovative plant-based ingredients. This includes products made from chickpea flour, aquafaba (chickpea brine), and hemp seeds, among others, which contribute to unique textures and flavors. Europe hosts numerous vegan and plant-based food festivals and events throughout the year. These gatherings celebrate plant-based cuisine and provide a platform for emerging brands to showcase their products. Some Michelin-starred restaurants in Europe have incorporated plant-based bakery and confectionery items into their menus, elevating these products to gourmet status and increasing their visibility. Furthermore, some European plant-based bakery and confectionery brands have won prestigious awards for their products, emphasising the quality and innovation present in the market.

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Many European governments have updated their dietary guidelines to include recommendations for incorporating more plant-based foods into daily diets. These guidelines often emphasise the health benefits of reducing animal product consumption and increasing the intake of plant-based options, including bakery snacks and confectionery. Governments in Europe have introduced regulations and standards for food labelling, including those related to plant-based and vegan products. These regulations ensure that consumers can easily identify plant-based bakery and confectionery items, providing transparency and clarity. Some European countries have introduced plant-based options in school cafeterias as part of efforts to promote healthier eating habits among children. This encourages the consumption of plant-based snacks and confectionery at a young age. In some countries, governments have implemented reduced value-added tax (VAT) rates for plant-based products, making them more affordable for consumers. This can stimulate demand for plant-based bakery and confectionery items. Furthermore, government-funded public awareness campaigns often promote the benefits of plant-based diets, including their positive impact on personal health and the environment. These campaigns indirectly boost the plant-based market. Moreover, European governments are increasingly focused on environmental conservation and sustainability. Policies that incentivize eco-friendly practices in food production indirectly support the plant-based market by highlighting its lower environmental impact compared to animal-based foods. Based on countries, the market is divided into Germany, the United Kingdom, France, Italy, Spain, and Russia. Germans, like many Europeans, are becoming increasingly health-conscious. They are seeking out healthier snack and dessert options, and plant-based bakery and confectionery items are often perceived as a better choice due to their lower saturated fat and cholesterol content. Germany has one of the highest percentages of vegetarians and vegans in Europe. The rising popularity of vegan and vegetarian diets has fueled the demand for plant-based bakery and confectionery products that align with these dietary choices. German consumers are increasingly concerned about animal welfare and ethical food choices. Plant-based snacks and confectionery align with these values, as they are often cruelty-free and produced without animal-derived ingredients. Germany's multicultural society has introduced diverse flavours and ingredients to its culinary landscape. This multicultural influence has led to the creation of plant-based bakery and confectionery items with international flavours, catering to a broad range of tastes. Furthermore, the United Kingdom is also contributing to the bakery snacks and confectionery market. The United Kingdom has a sizable population, and its residents have a strong affinity for bakery snacks and confectionery products. This large consumer base creates a substantial market for these items. British culture has a long-standing tradition of enjoying baked goods and confectionery. Classic items like scones, pastries, and biscuits (cookies) are deeply ingrained in British culinary traditions. Many UK consumers are concerned about animal welfare and ethical food choices. Plant-based bakery and confectionery items align with these values as they are often produced without animal-derived ingredients. In terms of product types, this includes biscuits and cookies, breads and rolls, chocolates, and others. In Europe, plant-based biscuits and cookies are popular. European consumers are increasingly health-conscious, and they are actively seeking out snacks and treats that align with their wellness goals. Plant-based biscuits and cookies are often perceived as a healthier alternative to traditional options, as they are typically lower in saturated fats and cholesterol and may contain fewer additives. The rising popularity of vegan and vegetarian diets in Europe has propelled the demand for plant-based biscuits and cookies. These products cater to individuals who follow such diets, which are becoming more mainstream. European manufacturers have been actively innovating in the plant-based snack sector, creating biscuits and cookies with improved taste, texture, and nutritional profiles. This innovation appeals to consumers looking for high-quality and tasty plant-based treats. Many plant-based biscuits and cookies carry health and nutritional claims, such as being gluten-free, organic, or low in sugar. These claims resonate with health-conscious consumers. Furthermore, breads and rolls are also growing in popularity in the market, and consumers are becoming more health conscious. European consumers are becoming increasingly health-conscious and are seeking out healthier food options. Plant-based breads and rolls are often perceived as healthier choices due to their lower saturated fat content and potential to be high in dietary fibre and nutrients. Sustainability is a significant driver of the plant-based movement in Europe. Consumers are drawn to plant-based options because they are often seen as more environmentally friendly, with reduced greenhouse gas emissions and lower resource consumption compared to animal agriculture.

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Manmayi Raval

Manmayi Raval

Research Consultant

In terms of distribution channels, these include hypermarkets and supermarkets, convenience stores, e-commerce, and others. In the European market, convenience stores also play a significant role. Convenience stores cater to the fast-paced and on-the-go lifestyles of consumers. With busy schedules, many Europeans are looking for quick and easy snack options, and plant-based bakery snacks and confectionery fit this need. Plant-based bakery snacks and confectionery, such as vegan protein bars, energy bites, and dairy-free chocolates, are convenient and portable. They are ideal for consumers looking for quick and nutritious options while travelling or during work breaks. Convenience stores recognise the diverse dietary preferences of their customers. Plant-based options cater to vegans, vegetarians, and individuals with lactose intolerance or other dietary restrictions, allowing stores to serve a broader customer base. Europe has a strong snacking culture, and convenience stores are well-suited to meet this demand. Plant-based snacks, such as nut bars, dried fruit, and whole-grain cookies, provide satisfying options for between-meal munching. Many convenience stores are located in transportation hubs, making them accessible to international travelers. Plant-based options cater to travellers with diverse dietary needs, including those who follow plant-based diets. Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe Bakery Snacks and Confectionery with its value and forecast along with its segments • Country-wise Bakery Snacks and Confectionery market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Countries covered in the report • Germany • United Kingdom • France • Italy • Spain • Russia By Products: • Biscuit and Cookies • Breads and Rolls • Chocolates • Others By Distribution Channel: • Convenience store • Hypermarket/Supermarket • E-Commerce • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Sesame Oil industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.

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Europe Plant Based Bakery Snaks and Confectionery Market Outlook, 2028

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