North America Powder Coatings Market Outlook, 2028

The powder coatings market in North America is experiencing significant growth as a result of increased automobile production, the emergence of applications in shipbuilding and pipeline industries, and the rise in demand for high-performance fluorine resin-based powder coating. Furthermore, the presence of rigorous government regulations globally as well as an increase in demand for powder coatings for coil coating applications are expected to cushion the expansion of the North American powder coatings market. Consumer demand for high-quality, durable, and aesthetically pleasing products has fueled the adoption of powder coatings. Powder-coated finishes provide a wide range of colors, textures, and finishes, allowing manufacturers to meet consumer expectations. Industries such as appliances, furniture, sporting goods, and consumer electronics have embraced powder coatings to enhance the appearance and durability of their products. The industrial and manufacturing sectors in North America have witnessed steady growth, contributing to the demand for powder coatings. Industries such as automotive, aerospace, electronics and furniture are increasingly adopting powder coatings due to their versatility, efficiency, and cost-effectiveness. The expanding manufacturing base in the region has created a substantial market for powder coatings. North America is known for its strong research and development (R&D) capabilities and investments in technology advancements. The region has witnessed continuous innovation in powder coating formulations, curing processes, application techniques, and equipment. The focus on R&D and technological advancements enables the North American powder coatings market to offer cutting-edge solutions, improved performance properties, and enhanced application efficiency.

According to the research report, “North America Powder Coatings Market, Outlook, 2028", published by Bonafide Research, the market was valued at USD 2.6 Billion in 2022. Consumers in North America have diverse aesthetic preferences, and customization is becoming more important across industries. Powder coatings offer a wide range of colors, textures, and finishes, allowing manufacturers to create visually appealing and customized products. The industry is focusing on expanding the color options, developing specialty effects, and improving color consistency to meet the demands of consumers and industries such as appliances, furniture, and architecture. Digitalization and automation are transforming the powder coating industry in North America. The use of digital tools and technologies, such as automated powder application systems, robotic coating, and process control systems, is increasing. These technologies enhance process efficiency, improve coating quality, and reduce waste. Manufacturers are embracing digitalization to optimize production processes, streamline coating operations, and achieve consistent and repeatable results. Different industries have specific coating requirements and challenges. The powder coating industry in North America is adapting to meet these industry-specific needs. For instance, the automotive industry demands coatings with exceptional durability, chemical resistance, and scratch resistance. The architectural sector requires coatings with excellent weatherability and UV resistance. Manufacturers are developing specialized powder coating solutions tailored to meet the unique demands of various industries, expanding the application possibilities for powder coatings.

The U.S. EPA has implemented regulations to reduce air pollution and promote environmental sustainability in the coatings industry. These regulations include the National Emission Standards for Hazardous Air Pollutants (NESHAP) and the Clean Air Act. They aim to reduce emissions of volatile organic compounds (VOCs) and hazardous air pollutants (HAPs) from coating operations, which indirectly encourage the use of powder coatings with their low VOC emissions. The U.S. EPA, in collaboration with industry stakeholders, has developed voluntary programs to promote the adoption of environmentally friendly coatings, including powder coatings. One such program is the EPA's Design for the Environment (DfE) Safer Choice program, which recognizes and promotes products, including coatings that meet strict environmental and health criteria. Powder coating manufacturers can seek Safer Choice certification to demonstrate the environmental attributes of their products. The U.S. government, through agencies like the Department of Defense (DoD), National Institutes of Health (NIH), and the National Science Foundation (NSF), offers the SBIR program. This program provides funding opportunities to small businesses for research and development projects that have the potential for commercialization. Powder coating manufacturers and researchers can access SBIR grants to support the development of innovative coating technologies. The U.S. government collaborates with industry associations, such as the Powder Coating Institute (PCI) and the American Coatings Association (ACA), to address industry challenges and promote the use of environmentally friendly coatings. These collaborations can involve sharing technical knowledge, conducting research studies, and developing industry guidelines. The government's support helps foster collaboration and knowledge exchange within the powder coating industry.

United States is leading the market of powder coatings in North America. The United States has the largest economy in North America, with a robust manufacturing sector. The country's large population, high disposable income levels, and strong consumer demand contribute to a significant market for powder coatings. The United States government has been emphasizing infrastructure development and has allocated substantial budgets for infrastructure projects. These investments include the construction and renovation of highways, bridges, airports, and public facilities. Powder coatings are highly sought after in the construction sector due to their ability to withstand harsh weather conditions, resist corrosion, and provide long-lasting protection. The ongoing infrastructure projects create a strong demand for powder coatings in the country. Furthermore, United States has been placing greater emphasis on energy efficiency and sustainability in various industries. Powder coatings contribute to energy conservation as they require less energy for curing compared to traditional liquid coatings. Additionally, powder coatings can be formulated with low cure temperatures, reducing the energy consumption during the coating process. With an increasing emphasis on energy-efficient solutions, the demand for powder coatings is expected to rise further in the United States.

Based on resin type, market is segmented into thermoset and thermoplastic. Among the thermoset resin type is expected to grow significantly in the market of North America. Thermoset resin includes (polyester, hybrid, epoxy, polyurethane, and acrylic). Thermoset materials are used in the majority of powder coating methods because they can create a durable and appealing top layer. Most thermoset granules have a lower molecular weight than thermoplastic polymers but a higher molecular weight than liquid coatings. When heated, thermosets are solid resins that melt, flow, and crosslink with one another or other reactive chemicals to form compounds with higher molecular weights. In a powder coating device, thermoset resins can be broken down into a very fine powder, which can subsequently be formed into an incredibly thin, paint-like layer. This layer possesses molecular and physical properties similar to those of liquid-based coatings. Furthermore, improvements in thermoset technology have continuously expanded the flexibility of this material category, providing customised options.



According to the report, the market is segmented into end-use industry; furthermore, it is bifurcated into Appliances, Automotive, General Industrial, Architectural, and Furniture. Powder coating is commonly used in the automotive industry. Traditional liquid paints were the norm in the car industry. When these coverings are applied, they have the potential to produce volatile organic compounds that have known effects on both the ecosystem and human health. Unlike traditional liquid coatings, powder coating does not employ solvents; therefore, no toxic emissions are released into the environment. Powder coating also protects against overspray and allows powder to be captured and recycled for more cost-effective performance. Because powder does not leak or flow like liquid, it provides homogeneous, superior surfaces that other coatings just cannot match. During the anticipated time period the architectural segment is expected to grow with highest CAGR of the market.
The electrostatic spray coating is most used coating method for applying powder coating. Electrostatic spray coating is an efficient method that allows for a high transfer efficiency of the powder material. The electrostatic charge applied to the powder particles causes them to be attracted to the grounded object being coated, resulting in minimal overspray and waste. This efficiency translates to cost savings for businesses. The electrostatic attraction between the powder particles and the object being coated ensures a uniform and even distribution of the powder. This leads to a consistent coating thickness and appearance, minimizing the risk of blotches, streaks, or uneven coverage. Powder coatings, when compared to liquid coatings, offer cost advantages. The high transfer efficiency and reduced waste associated with electrostatic spray coating result in lower material costs. Moreover, the elimination of drying or curing processes often required for liquid coatings reduces energy consumption and labor costs.

Major companies present in the market:
Akzo Nobel N.V, PPG Industries, Inc., The Sherwin-Williams Company, RPM International Inc, Jotun Group, Wacker Chemie AG, Arkema S.A., BASF SE, Kansai Paint Co.,Ltd., Axalta Coating Systems Ltd., Nippon Paint Holdings Co., Ltd, Sika AG, TIGER Coatings, Solvay NV/SA, TCI Powder Coatings, Cardinal Paint, IFS Coatings.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• North America Powder Coatings market with its value and forecast along with its segments
• Country-wise Powder Coatings market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Resin Type
• Thermoset
• Thermoplastic

By Coating Methods
• Electrostatic Spray Coating
• Fluidized Bed Coating
• Others

By End-Use Industry
• Appliances
• Automotive
• General Industrial
• Architectural
• Furniture
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Powder Coatings industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.