Middle East and Africa Robotic Lawn Mower Market Outlook, 2028

The Middle East and African robotic lawn mower market is expanding steadily due to a variety of factors. Robotic lawnmowers are in high demand in the Middle East, particularly in the United Arab Emirates, Saudi Arabia, and Qatar. The region's emphasis on green areas and elegant landscapes, as well as the demand for effective and accessible lawn care solutions, all contribute to market expansion. South Africa, Kenya, and Nigeria are among the African countries that have embraced robotic lawnmowers. Growing urbanization, an expanding middle-class population, and shifting lifestyle preferences are propelling the use of automated lawn care solutions in both the residential and commercial sectors. This region is becoming more aware of and accepting of new technologies. Consumers are becoming more tech-savvy, and they are eager to spend on smart and automated home solutions. Robotic lawn mowers provide the benefits of ease, time savings, and precision cutting, which are in line with modern customer aspirations. Climate circumstances in the Middle East and Africa region, including as high temperatures, arid surroundings, and water scarcity, highlight the need for effective and eco-friendly lawn care solutions. Robotic lawn mowers, with their low energy consumption and precision cutting, assist to conserve water and effectively manage green spaces. According to the research report “Middle East & Africa Robotic Mower Market Overview, 2028," published by Bonafide Research, the market is expected to witness significant market growth by the end of the forecast period. The Middle East and Africa are known for their hot and arid climates. Robotic lawnmowers are designed to withstand these conditions and are equipped with features like rain sensors and advanced navigation systems to ensure optimal performance even in extreme weather. The Middle East and Africa region has seen a growing awareness of environmental sustainability, including the need for eco-friendly lawn care solutions. Robotic lawn mowers offer a greener alternative to traditional gas-powered mowers, reducing emissions and noise pollution. Robotic lawnmowers are not only popular among homeowners but also find applications in commercial and public spaces such as parks, hotels, and golf courses in the Middle East and Africa. This trend is driven by the need for efficient and cost-effective lawn maintenance solutions in large outdoor areas.

The United Arab Emirates has emerged as the Middle East's largest market for robotic lawnmowers. The country's rising urbanization, wealthy population, and emphasis on modern technologies have all contributed to an increase in interest in robotic lawnmowers. The growing need for effective and time-saving lawn care solutions, along with a strong emphasis on keeping well-kept outdoor spaces, has spurred the adoption of robotic lawnmowers in the residential and commercial sectors. In recent years, Saudi Arabia has seen a substantial surge in the deployment of robotic lawnmowers. The country's broad landscapes, large-scale urban development projects, and favorable climatic conditions make it a perfect market for automated lawn care systems. The government's emphasis on smart cities and ecological practices has increased demand for robotic lawnmowers among both residential and commercial users. In South Africa, factors such as urbanization, rising disposable income, and a growing appreciation for handy and time-saving technologies have fueled demand for robotic lawnmowers. The varied climate of the country, as well as the desire to maintain well-kept lawns, have fuelled the development of robotic lawnmowers in both residential and commercial settings. Furthermore, the emphasis on environmental sustainability and water conservation has fueled interest in robotic lawnmowers, which provide efficient grass-cutting while consuming less water. In the Middle East and Africa, small to medium-sized robotic lawnmowers are common. These models typically cover up to 1,000 square meters, making them appropriate for home lawns and modest commercial locations. Robotic lawnmowers powered by lithium-ion batteries are popular in the Middle East and Africa. When compared to typical lead-acid batteries, these batteries have longer runtimes, faster charging, and greater overall performance. In the Middle East and Africa robotic lawn mower market, GPS-based navigation technology is extensively demanded. This technology allows for detailed mapping of the grass area as well as efficient navigation, assuring thorough coverage and avoiding impediments. In the Middle East and Africa, robotic lawnmowers with all-wheel-drive (AWD) propulsion systems are common. AWD systems improve traction and maneuverability, allowing mowers to easily handle uneven terrain and hills. Husqvarna is a well-known brand in the Middle East and African market, offering a variety of high-quality robotic lawnmowers. Their models are well-known for their dependability, innovative features, and long-lasting sturdiness. Gardena is another prominent brand in the region that sells robotic lawnmowers. They offer cutting-edge features including smart networking and efficient cutting technology. In the Middle East and Africa, local garden centers and specialized stores dedicated to outdoor equipment and gardening supplies are popular places to find robotic lawnmowers. These outlets provide a diverse selection of brands and models, as well as expert guidance and after-sales service. Online merchants such as Amazon, Souq.com, and Jumia are becoming increasingly popular in the region for purchasing robotic lawnmowers. These platforms offer convenience and a diverse range of services. In the Middle East and Africa, including time-saving benefits due to their ability to function autonomously, relieving homeowners of the job of human mowing. Furthermore, these mowers use a mulching technique to return finely chopped grass clippings to the soil, resulting in healthier lawns. They also give convenience by allowing homeowners to plan mowing activities based on their preferences, even when they are not there. Robotic lawnmowers include modern sensors that detect obstructions in their path and alter their trajectory to avoid collisions. Lift and tilt sensors prevent the mower's blades from spinning when it is lifted or tilted, assuring user safety. Furthermore, many models require a PIN number to operate, which prevents unauthorized use. The robotic lawn mower market in the Middle East and Africa has a few restrictions that consumers should be aware of. For some homeowners, the cost element may be a barrier. Robotic mowers are typically more expensive than regular mowers, making them less accessible to customers on a tight budget. Terrain adaptability might be difficult. These mowers perform best on flat or gently sloping lawns, and homeowners with steep slopes or uneven terrain may find that the effectiveness of the robotic mower is limited in certain locations. Some homes may be restricted by infrastructure requirements such as the installation of boundary wires or virtual fences. For others who prefer a more direct approach, the setup process and the requirement for specific infrastructure can be a barrier.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Middle East and Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East and Africa robotic lawn mower market with its value and forecast along with its segments • Country-wise robotic lawn mower Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Saudi Arabia • UAE • South Africa • Qatar • Egypt

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By Range • Low Range • Medium Range • High Range By Lawn Area Outlook • Small Size • Medium Size • Large Size By Battery Capacity • Up to 20V • 20V to 30V • More than 30V By End-Use Industry • Residential • Professional Landscaping Service • Golf Courses • Government • Others By Technology • Smart Robotic • Non-Smart Robotic By Propulsion Type • ICE • Electric By Distribution Channel • Online Stores • Speciality Retailers • Authorised Dealers • Direct Stores • Rental Services The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the robotic lawn mower industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.