Europe Walk-Behind Lawn Mower Market Outlook, 2028

Europe is a region renowned for its picturesque landscapes, charming gardens, and meticulous attention to outdoor aesthetics. With a rich history of horticulture and a deep-rooted appreciation for well-maintained lawns, Europe stands at the forefront of the walk-behind lawn mower market. The industry encompasses a wide range of innovative and high-performance lawn mowers designed to cater to the diverse needs of European consumers. From sprawling suburban gardens to manicured city parks, Europe offers a myriad of opportunities for manufacturers, retailers, and landscaping professionals to provide cutting-edge solutions that combine efficiency, reliability, and impeccable precision. This industry is driven by a passion for nature, an appreciation for outdoor spaces, and a commitment to sustainable and eco-friendly practices. In Europe, the art of gardening is celebrated and passed down through generations, with an emphasis on precision, symmetry, and aesthetics. The act of mowing the lawn is seen as a cherished ritual, a way to connect with nature and create a harmonious outdoor environment. Furthermore, Europe's history of formal gardens, such as the iconic gardens of Versailles or the picturesque English gardens, has influenced the culture of the Walk Behind Lawn Mower market. These grand landscapes have set high standards for beauty and design, inspiring both professionals and enthusiasts to invest in high-quality mowers to achieve the desired results. Additionally, the walk-behind lawn mower market in Europe is shaped by the region's commitment to sustainability and eco-friendly practises. Many European countries prioritise environmental conservation and strive to minimise the ecological impact of lawn maintenance. This has led to the development and adoption of innovative technologies and features in walk-behind lawn mowers, such as energy-efficient engines, reduced emissions, and mulching capabilities. The manufacturers are incorporating advanced safety features into walk-behind lawn mowers to protect users and prevent accidents. These features may include blade brake systems, safety switches, and ergonomic controls to ensure safe operation and minimise risks. According to the research report, "Europe walk-behind lawn mower market outlook, 2028," published by Bonafide Research, the Europe walk-behind lawn mower market is anticipated to grow by USD 2.67 Billion from 2023 to 2028. There is an increasing focus on landscaping and outdoor aesthetics in Europe. Homeowners and commercial property owners alike strive to maintain well-manicured lawns and gardens, driving the demand for walk-behind lawn mowers. The desire for beautiful outdoor spaces acts as a significant driver for the market. Furthermore, urbanisation has led to the reduction of yard sizes in many European cities and suburban areas. As a result, traditional large-scale mowers may not be suitable for these smaller yards. Walk-behind lawn mowers offer a practical and efficient solution for maintaining compact lawns and gardens, making them an ideal choice for urban dwellers. Furthermore, busy lifestyles and time constraints have increased the demand for walk-behind lawn mowers that offer quick and efficient lawn maintenance. Consumers are looking for mowers that can provide reliable performance with minimal effort and time investment. Walk-behind lawn mowers fulfil this need by offering ease of use and convenient mowing options. The walk-behind lawn mower market in Europe offers a wide range of product options to cater to diverse consumer needs and preferences. Whether it's push mowers, self-propelled mowers, electric mowers, or robotic mowers, the availability of these choices encourages consumers to invest in the right mower for their specific requirements. Based on the product types, the segment includes reel/cylinder mowers, self-propelled mowers, push mowers, and hover mowers. In Europe, push mowers hold the highest market share. The walk-behind lawn mower market in Europe offers a wide range of product options to cater to diverse consumer needs and preferences. Whether it's push mowers, self-propelled mowers, electric mowers, or robotic mowers, the availability of these choices encourages consumers to invest in the right mower for their specific requirements. Many European residential properties have relatively smaller yard sizes, especially in urban and suburban areas. Push mowers are well-suited for maintaining these compact lawns, as they offer manoeuvrability and ease of use in tight spaces.

Based on the report, the fuel types segment includes manual-powered, gas-powered, propane-powered, electric-corded, and electric-cordless. In Europe, gas-powered holds the highest market share, and in the future, electric-cordless will grow at the highest growth rate. Europe has a strong commitment to environmental sustainability, and there is a growing demand for eco-friendly lawn care solutions. Electric-cordless mowers produce zero emissions, helping to reduce carbon footprints and air pollution. This aligns with the region's environmental goals and regulations, making electric-cordless mowers an attractive choice for consumers. As well, electric-cordless mowers operate much quieter compared to gas-powered mowers. This is particularly important in residential areas where noise restrictions may be in place. The low noise level provides a more peaceful mowing experience for homeowners and helps maintain a harmonious neighbourhood environment. Furthermore, European governments are increasingly offering incentives and subsidies to promote the adoption of electric-powered equipment, including lawn mowers. These initiatives encourage consumers to switch to electric-cordless mowers by providing financial support or tax benefits, making them a more financially viable option. Based on the drive type segment, there are AWD (all-wheel drive), FWD (front-wheel drive), and RWD (rear-wheel drive). Compared to self-propelled or front-wheel-drive mowers, RWD mowers are more manoeuvrable. When driving on uneven or hilly terrain, the rear-wheel-drive system gives you better control and traction. Because of this, rear-wheel-drive (RWD) mowers are ideal for European landscapes, which frequently contain challenging terrain and slopes. RWD mowers excel at navigating obstacles such as flower beds, trees, or garden borders. The rear-wheel drive allows for increased manoeuvrability and agility when making turns or manoeuvring around obstacles, ensuring a more efficient and precise mowing experience. There are several government initiatives for the walk-behind lawn market. The European Union has implemented energy labelling regulations that require walk-behind lawn mowers to display energy efficiency labels. These labels provide information about the energy consumption and efficiency of the mower, helping consumers make informed choices and encouraging manufacturers to develop more energy-efficient models. Ecodesign regulations set minimum requirements for the environmental performance of products, including walk-behind lawn mowers. These regulations focus on reducing noise emissions, exhaust emissions, and energy consumption. Manufacturers must comply with these regulations to ensure that their products meet the prescribed environmental standards. European countries have set noise emission limits for walk-behind lawn mowers to minimise noise pollution. Manufacturers must adhere to these regulations by designing and producing mowers that emit noise within acceptable limits, promoting quieter and more environmentally friendly operation. Furthermore, the WEEE Directive aims to minimise the environmental impact of electrical and electronic equipment, including walk-behind lawn mowers, at the end of their lives. It promotes the collection, recycling, and proper disposal of electronic waste, ensuring that harmful components are handled in an environmentally responsible manner. Many European countries have launched sustainable gardening initiatives that promote responsible and eco-friendly practises in lawn care. These initiatives encourage the use of organic fertilisers, composting, and water-efficient irrigation systems, which complement the use of walk-behind lawn mowers in maintaining a sustainable and healthy lawn. Based on the end user segment, this includes residential, professional landscaping services, golf courses, government, and others. In Europe, the residential segment holds the highest market share. The residential sector in Europe is characterised by a significant number of homeowners who have gardens or lawns surrounding their properties. Maintaining these lawns requires regular mowing, making walk-behind lawn mowers an essential tool for residential use. Furthermore, many European homeowners take pride in their private gardens and landscaping, considering them an integral part of their homes. Walk-behind lawn mowers allow residents to personally maintain and groom their lawns, ensuring they remain neat, well-trimmed, and aesthetically pleasing. Engaging in physical activity while mowing the lawn using a walk-behind lawn mower can contribute to the health and well-being of residential users. It provides an opportunity for outdoor exercise, fresh air, and connecting with nature, promoting a healthy and active lifestyle.

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Manmayi Raval

Research Consultant

In the early 20th century, manual reel mowers were commonly used for maintaining lawns. These mowers required physical effort from the operator to push the mower and cut the grass. As technology advanced, the first motorized Walk behind Lawn Mowers was introduced in Europe in the mid-20th century. These early models were typically powered by petrol or gas engines, providing a more convenient alternative to manual mowers. They offered increased cutting power and reduced the physical exertion required by the operator. Over time, the design and features of Walk behind Lawn Mowers in Europe continued to evolve. The introduction of self-propelled mowers in the 1960s and 1970s further enhanced convenience for users, as the mowers could propel themselves forward without manual pushing. In the late 20th century, advancements in engine technology led to the introduction of electric-powered Walk behind Lawn Mowers. These mowers offered quieter operation, reduced emissions, and the convenience of corded or cordless operation. In recent years, there has been a growing emphasis on environmental sustainability and eco-friendly solutions. This has led to the development of battery-powered Walk behind Lawn Mowers, which offer the benefits of electric mowers without the restriction of cords. These battery-powered mowers have gained popularity in Europe as they provide a quieter, emission-free option for lawn care. Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe walk behind lawn mower market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries Covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Product Type • Reel/Cylinder Mowers • Self-propelled Mowers • Push Mowers • Hover Mowers By Fuel Types • Manual-powered • Gas-powered • Propane-powered • Electric-corded By Drive Types • AWD (All-wheel Drive) • FWD (Front-wheel Drive) • RWD (Rear-wheel Drive) By End User • Residential • Professional Landscaping Services • Golf Courses • Government • Others By Distribution Channel • Offline • Online The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to walk-behind lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.