Europe Hair Colour Market Outlook, 2028

The South American hair color market has grown and become more dynamic, establishing itself as a flourishing industry that meets the varied and discerning needs of consumers throughout the area. South America has developed into a rich field for hair color trends, inventions, and innovative techniques because of its vivid cultures and diversified people. The expansion of the South American hair color market can be attributed to several key factors, including evolving beauty standards, increasing disposable incomes, and a growing emphasis on personal grooming and self-expression. Consumers in the region are increasingly seeking ways to enhance their appearance and experiment with different looks, making hair coloring a popular choice for self-transformation and style exploration. The concept of natural beauty and organic products is gaining prominence in South America. With a growing focus on sustainability and environmental consciousness, there is an increasing demand for natural and organic hair color options. Consumers are seeking products that are free from harsh chemicals, reducing their impact on both their own health and the environment. According to the research report "South America Hair Color Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The South American hair color market encompasses a wide spectrum of options, catering to the diverse preferences and cultural nuances of consumers in the region. While traditional hair colors like brunette, blonde, and black continue to be popular choices, there is also an increasing demand for unconventional and vibrant shades, including pastels, neons, and daring fantasy colors. This expanding palette of options allows consumers to express their individuality, embrace their creativity, and align their hair color with their unique personality. In some countries, specific hair colors are associated with cultural or ethnic identities. For instance, in Brazil, a country known for its diverse population, hair color can be an indicator of ethnic heritage or ancestry. Afro-Brazilian individuals, for instance, often celebrate their natural hair textures and colors, embracing their heritage and promoting self-acceptance.

South America is home to numerous indigenous communities, each with its own unique cultural practices and traditions. Some of these communities have traditional hair coloring techniques passed down through generations. For instance, in the Andean region, the use of natural dyes derived from plants and minerals is still prevalent, reflecting the deep connection between hair color and indigenous cultural heritage. The color of one's hair may indicate one's social standing in various South American nations. Lighter hair colors, like blonde or light brown, are frequently seen as a sign of elegance and beauty. Due to this notion, there is a considerable demand for hair lightening and bleaching products, particularly among people who want to conform to Western beauty standards. The market for hair color is competitive since the leading competitors are competing to meet consumer expectations for more color options while simultaneously providing safer products for usage. Henkel AG & Co. KGaA, L'Oreal S.A., Kao Corporation, and Avon Products, Inc. are the major players. Products for permanent hair coloring are very popular in South America. Because permanent color solutions offer complete coverage and long-lasting results, consumers frequently choose them. Additionally, during festive occasions or events when consumers are looking for brilliant and transient color transformations, solutions for temporary hair color, such as color sprays or wash-out dyes, are popular. Customers in South America frequently favor hair color products that effectively cover grey hair. Particularly among older generations, products marketed explicitly for complete grey coverage are in demand. Customers frequently like liquid or cream hair color formulas due to their even distribution and simplicity of application. South American consumers have a wide range of price preferences when it comes to hair coloring products. While some opt for budget-friendly options, others are willing to invest in higher-end products known for their quality and performance. Hair color products are used by both men and women in South America. Women tend to be the dominant consumers of hair color products, but there is a growing trend of men embracing hair color for style enhancement and self-expression. Consumers often purchase hair color products from traditional retail outlets such as supermarkets, drugstores, and beauty supply stores. These brick-and-mortar stores provide convenience and a wide product selection. The popularity of online shopping has increased in South America, and consumers are increasingly purchasing hair color products through e-commerce platforms. When it comes to hair color products, South American consumers have a wide variety of price choices. While some choose more affordable solutions, others are ready to spend more money on premium goods known for their performance and quality. In South America, both men and women use hair coloring products. Although men are increasingly adopting hair color for self-expression and style enhancement, women still make up the majority of buyers of hair color products. Typical retail locations for consumers to buy hair color include pharmacies, grocery stores, and beauty supply shops. These physical businesses offer convenience and a large variety of goods. In South America, online shopping has become more popular, and customers are increasingly buying hair color goods there. Brazil has the biggest market for hair dye in South America thanks to its sizable population and vibrant beauty scene. Brazilian consumers have a wide range of preferences, from neutral hues to vivid, dramatic colors. Argentina's consumers frequently give preference to goods that minimize hair damage while providing good grey coverage. Consumer interest in hair color products is rising in Colombia as a result of changing trends and beauty standards. While hair color has traditionally been associated with women, there is a notable trend in South America of men embracing hair color for style enhancement and self-expression. This growing acceptance and demand for male-oriented hair color products add an interesting dimension to the market.

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Manmayi Raval

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In South America, there are several authorized associations that play a significant role in the hair color industry. These associations serve as professional bodies and industry advocates, promoting best practices, education, and networking opportunities. Some prominent associations in the South America region are the Brazilian Association of the Cosmetic, Toiletry, and Fragrance Industry (ABIHPEC), the Argentine Chamber of Cosmetics and Perfumes (CAPA), and the Colombian Association of the Cosmetics, Personal Care, and Home Care Industry (CORPOBEL). Hair Brasil is held annually in Sao Paulo, Brazil. And it is one of the largest professional hair care events in South America. Expocosmética is a trade fair held in Bogotá, Colombia, focusing on cosmetics, beauty, and hair care products. Celebrity endorsements play a major role in the hair color market in South America, as they can greatly influence consumer preferences and purchasing decisions. Gisele Bündchen, a Brazilian supermodel and actress, has endorsed several hair color brands in Brazil. The hair color market in South America is characterized by its cultural richness, creativity, and adaptability. It continues to evolve, driven by consumer demands, technological advancements, and the desire for self-expression. With its unique blend of tradition and innovation, the South American hair color market remains a fascinating and thriving industry. Considered in this report • Geography: South America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • South America Hair Color market with its value and forecast along with its segments • Country-wise Hair Color Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • Brazil • Argentina • Colombia By Product Type: • Permanent • Temporary By Application: • Total Grey Coverage, • Roots Touch-Up, • Highlighting, Others By Form: • Powder • Cream • Other By Price Range: • Economical • Premium By Gender: • Male • Female By Distribution Channel: • Hypermarket and supermarket • Specialty Retailers • Online • Other The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to hair color industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.