Global Air Purifier Market Overview, 2023-28

An air purifier, often known as an air cleaner, is a device that removes contaminants from the air in a room to improve indoor air quality. These devices are typically marketed as helping allergy and asthma sufferers, as well as reducing or eliminating second-hand cigarette smoke. Several countries are focusing on air pollution management by establishing strict indoor air quality rules and standards, which are projected to drive the market throughout the forecast period. Furthermore, various global air pollution control initiatives established by governments and non-governmental organizations (NGOs) are expected to boost market growth throughout the projection period. Due to the high installation and maintenance costs, air purifiers have been seen as a luxury item in both developing and growing nations, particularly in the commercial and residential segments. This, in turn, is likely to stifle the market's expansion. Large numbers of start-ups have been entering the market with innovative technologies. Few such companies are: CleanAir: It is a Canada-based start-up that offers the ALVI SMART Air Purifier based on the active polarization technology. TEQOYA: It is a French start-up that develops air purifiers that diffuse negative ions to purify the air. Molekule: It is a U.S.-based start-up that builds a proprietary photo electrochemical oxidation technology to destroy air pollutants and microbes at the molecular level.

According to the research report, “Global Air Purifier Market Overview, 2023-28, “published by Bonafide Research, the market is anticipated to reach USD 25.38 Billion, increasing from USD 16.55 Billion in 2022 and registering a CAGR of 7.46%. Growing airborne infections and rising pollution levels in urban areas are projected to drive the market. Furthermore, rising health consciousness, as well as an improving standard of life and rising disposable income, are predicted to drive market expansion. Because of the lockdown measures implemented by many governments in preparation for the onset of the COVID-19 pandemic in 2020, sales of household products such as air purifiers, cleaning appliances, cooking appliances, and water filtering devices have increased. Rising health-consciousness has contributed to an increase in the global sales of air purifiers.

In terms of Technology Type, HEPA led the market, accounting for more over 73% of global sales in 2022. Pollen, dust, smoke, and bio-contaminants are all captured by HEPA filters, which are particularly effective at trapping airborne particles. The better quality and dependability of HEPA filters in eliminating airborne particles are expected to drive product penetration in the global market. Activated carbon filters, also known as activated charcoal filters, are composed of small particles of carbon in powdered or granular form that have been treated with oxygen to open the pores of carbon atoms. This enhances the carbon's surface area and porousness, boosting its ability to absorb airborne particles. These filters capture gases and odours from cooking, mould, chemicals, pets, and smoke. Ionic filters do not require frequent updates, which boosts their market penetration. However, the creation of ionised air and ozone during the purification process is responsible for respiratory illnesses such as asthma; therefore the technology's application is likely to be limited. Other air cleaning technologies include UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators. The photocatalytic oxidation process can convert dangerous gases and microscopic particles as small as 0.1 micron into safer molecules. VOCs, germs, and chemically active chemicals are all removed with this procedure.

The commercial segment led the market in 2022, accounting for more than 56.14% of total sales. Commercial uses of air purifiers include hospitals, workplaces, hotels, educational facilities, movie theatres, retail malls, conference centres, and other recreational facilities. In hotels and restaurants, air purifiers with activated carbon and HEPA are used to remove airborne particles, smoke, and odours from the air, thereby improving air quality. Air purifiers are used in dentistry and medical laboratories, as well as veterinary hospitals, boarding kennels, animal kennels, clinics, and hospitals, to remove allergens, airborne pathogens, and odours from the air in order to maintain indoor air quality for patients and personnel. The residential category is expected to grow at a CAGR of more than 8% during the projected period, owing to the increasing incidence of airborne diseases and rising levels of pollution in metropolitan regions around the world. Furthermore, global health consciousness is growing in parallel with rising living standards and disposable incomes. A growing awareness of the harmful impacts of air pollution is also boosting the usage of air pollution control systems, particularly in developing countries. Growing demand for a healthy lifestyle, particularly among urban youth, is expected to considerably contribute to market growth in the next years.

In 2021, the portable air purifier category dominated the air purifier market, accounting for approximately 75.41% of total revenue. The supremacy of portable air purifiers is mostly due to its portability, ease of operation without requiring structural alterations in the home, and ease of maintenance. Furthermore, the portable air purifiers' extensive variety of features, such as smart controls, sensors, numerous filtration layers, and mobility, make it the most ideal for domestic or residential applications. Poor indoor air quality reduces productivity, causes disease, and raises the risk of chronic pulmonary problems, making a portable air purifier vital for breathing clean air.



Covid-19 Impact:
The COVID-19 pandemic has increased the demand for air purifiers, with the growing awareness of COVID-19 associated respiratory ailments and the rising need to curb cross-contamination. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the growth of the market studied.

Major Companies present in the market:
LG electronics, Dyson, Daikin, Camfil, Wnix co ltd, Coway, Electrolux, Midea Group, Philips Electronic N.V, Eureka Forbes

Considered in this report
• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Global Air Purifier market with its value and forecast along with its segments
• Region-wise Air Purifier market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report:
• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Application Type:
• Residential
• Commercial
• Industrial

By Technology Type:
• High Efficiency Particulate Air (HEPA)
• Activated Carbon
• Ionic Filters
• Others (UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, electrostatic precipitators, etc.)

By Mounting Type:
• Fixed or In-duct
• Portable or Standalone

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.