In the recent years, consumers are considering electronic bikes as an ideal substitute for smart cars, public transport and scooters. These bikes are highly beneficial in tackling traffic congestion as these bikes are smaller in size and attain higher speed. The region of the Middle East is well known for its oil wells and fuel production capacity. However, in recent years the sight of electric cars whizzing around the road is much common. This has also aided the market growth of electric bicycles or e-bikes. Yet, the region holds to much low share in the global market, holding to below 1% value share in the year 2021. According to the report, “Middle East & Africa Electric Bicycle (E-Bikes) Market Outlook, 2027” published by Bonafide Research, the market stood at around USD 0.2 Billion market size which is anticipated to grow with more than 10% CAGR for 2022-2027. The people in the Middle East are more inclined towards speed rather than price. This has made it possible for electric bike manufacturers to capture the market with the low fuel consumption, luxurious models. In the coming years, the market is expected to be inclined more towards the throttle electric bike segment. However, the lack of charging stations in some underdeveloped countries in Africa is acting as a major restraint for the e-bike market in the overall Middle East & Africa region. Thus, the region has a slower shift towards electric bicycles compared to the counterpart markets like China. The market is still in its initial stages in the region but is believed that especially the UAE will have a good share in the global industry in the next few years. In terms of class, the market is led by the Class 1 Pedal Assist segment, which held a share of more than 65% in the year 2021. Much like the global trend, the Class 3 Speed Pedelec segment is expected to be the fastest-growing segment in the coming years. The food delivery market in the UAE has grown tremendously in the past five years and this has increased the demand for commercial two-wheelers. With the increasing fuel prices, the food delivery companies are moving towards electric bicycles to cut the cost. This is expected to cast its impact even on the light commercial cargos, which is to result in the cargo segment growing with significant CAGR during the forecast period. The African countries are in the need to shift to alternative energy for transportation to overcome the burden of fuel dependency. However, the electricity shortage is already posing a huge hurdle in the way of market growth, yet the Africa electric bicycle market is expected to grow with significant market growth during the forecast period. The shift of Africa towards sustainable automotive is quite visible with the presence of international brands, as well as the low-cost Chinese brands, becoming popular in Kenya. The government of the UAE is already on its way to reduce the carbon emission of road transportation and thus is the most potential market for electric bike manufacturers. Fenix, a leading electric mobility platform in the Middle East, has launched on-demand shared electric bikes to residents and visitors in select areas of the UAE and Qatar. Fenix will introduce its shared electric bikes across the region in partnership with community stakeholders. In Qatar, Fenix has entered into an exclusive micro-mobility partnership with Aspire Zone in Doha, to provide visitors with a safe, convenient and efficient means of transport across the sports complex via its Fenix e-bikes. Recent Developments -In February 2020, Specialized Bicycle Components, Inc. announced the launch of Turbo Levo SL. The new model comes under the mountain usage category and offer light weight built and comes with 29 inch wheel and weighs 9 pounds less than other turbo e-bikes. The new product increased the product portfolio of the company. -In June 2019, Giant Bicycles announced the launch of FastRoad E+ EX Pro E-bike. The new electric bike came in with new motor and battery packs and offered faster commuting in the city streets. The new product increased the product portfolio of the company. Covid-19 Impacts: COVID-19 impacted electric bike (e-bike) market positively impacted as commuters were mostly avoiding public transportation. E-bikes are being deployed as a convenient, affordable and safe alternative to public transportation. Bikes were adopted as mode of day-to-day transportation due to the government restrictions on public transport, and social-distancing guidelines. The sales were slow in the initial pandemic stage, but the growth is expected to grow in the post-pandemic due to the easing on the restrictions. Major companies present in the market Accell Group, Giant Manufacturing Co. Limited, Merida Industry Co. Limited, Pedego Electric Bikes, Riese & Müller GmbH, Specialized Bicycle Components, Inc., Trek Bicycle, Yadea Group Holdings Ltd Considered in this report • Geography: Middle East & Africa • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Middle East & Africa Electric Bicycle (E-Bikes) market with its value and forecast along with its segments • Country-wise toy market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • UAE • Saudi Arabia • Qatar • South Africa Segment covered in the report By Propulsion Type •Pedal Assist • Throttle By Class Type •Class 1: Pedal Assist •Class 2: Throttle On Demand •Class 3: Speed Pedelec By Battery Type •Lithium-Ion Battery •Lead-Acid Battery •Others By Application •City/Urban •Trekking (E-mountain Bikes/e-MTB) •Cargo •Others (Speed e-bikes, Foldable, Fat Bicycle) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to electric bicycle products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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