South America Frozen Fruits & Vegetable Market Outlook, 2029

South America's frozen fruit and vegetable market is one of the regions experiencing moderate growth. Fast-paced modern lives, a growing female labour force, easy-to-make sanitary food products and healthy foods, and technical improvements are the primary growth factors for this industry. Furthermore, the rising need for food makers to preserve food goods is expected to boost growth in the South American frozen fruit and vegetable market. Ready-to-cook meals, tiny packages, and easy-to-carry packages are major trends in the development of the frozen fruit and vegetable business. South America is home to numerous indigenous cultures, such as the Quechua, Aymara, Mapuche, Guarani, and many others. These cultures have their own traditional diets and agricultural practices, which often include a variety of fruits and vegetables. Brazilian cuisine emphasizes the use of tropical fruits like bananas, mangoes, pineapples, and passion fruit. Vegetables like cassava, sweet potatoes, and kale are also commonly used. South America's urbanisation developments have resulted in nutritional and lifestyle changes. As more people move to cities and lead busy lives, there is a greater demand for quick-cooking and time-saving meal solutions. Frozen fruits and vegetables are an easy alternative for city dwellers with limited time for dinner preparation. One of the primary benefits of freezing fruits and vegetables is their increased shelf life. When compared to fresh competitors, freezing helps keep the freshness, flavour, and nutritional content of produce for a longer period of time. This characteristic is especially useful in South America, where transportation and distribution networks are not always perfect in some locations. Innovative freezing technologies, such as individual fast freezing (IQF), have enhanced the quality and flavour of frozen fruits and vegetables. The IQF technique separates each piece of product and freezes it separately, limiting the creation of huge ice crystals and retaining the texture and nutritional value. These technical improvements have aided the growth of the South American frozen fruit and vegetable sector. According to the research report, “South America Frozen Fruits and Vegetables Market Outlook, 2029", published by Bonafide Research, the market is anticipated to add USD 800 Million market size from 2024 to 2029. Frozen fruits and vegetables are more cost-effective compared to their fresh counterparts, especially when certain fruits and vegetables are out of season or imported from distant locations. Frozen produce offers an affordable option for consumers to enjoy a variety of fruits and vegetables without breaking the budget. South America's climate ranges from tropical rainforests to dry deserts and moderate zones. This variety enables the growing of a wide variety of fruits and vegetables. The wealth of agricultural resources allows for the production of a wide range of frozen goods for both domestic and international markets. The growing seasons of numerous fruits and vegetables are determined by climate. Different regions of South America experience diverse seasons at different times. The availability of fresh vegetables at various times affects harvesting and subsequent freezing operations. Freezing allows for the preservation of seasonal fruits and vegetables and extends their availability beyond their normal growing seasons. Climate change has an impact on storage and distribution operations. Fresh vegetables may decay quickly during transit in regions with severe temperatures or poor infrastructure. Freezing fruits and vegetables allows for longer storage times and transportation to areas where fresh food may be difficult to obtain owing to geographical or logistical constraints. Based on the report, the market is segmented into Brazil, Argentina, Chile and Colombia. Among them, Brazil is leading the market with more than 44% share in 2022. Frozen fruits and vegetables have a longer shelf life compared to their fresh counterparts. In Brazil, a large and geographically diverse country, transportation and distribution challenges can sometimes limit the availability of fresh produce, particularly in remote regions. Frozen fruits and vegetables allow consumers to access a wide range of produce throughout the year, regardless of seasonality or geographical constraints. Brazil is a major exporter of agricultural products, including frozen fruits and vegetables. The country's abundant agricultural resources and favourable climatic conditions enable the production of a wide range of fruits and vegetables. The frozen food industry has capitalized on export opportunities by extending the shelf life of perishable produce and meeting the demands of international markets.

South American countries have been exploring new export opportunities for frozen fruits and vegetables. The region's abundant agricultural resources and the increasing demand for frozen produce worldwide have driven market expansion and encouraged investment in export-oriented production facilities. Packaging plays a crucial role in maintaining the quality and freshness of frozen fruits and vegetables. Manufacturers have been investing in improved packaging solutions, such as advanced vacuum-sealed and resealable packaging, to extend shelf life and ensure product integrity. The demand for organic and natural food products has been growing globally, including in the frozen food sector. In South America, there has been an increasing focus on offering organic and natural frozen fruits and vegetables to meet the preferences of health-conscious consumers who seek minimally processed and pesticide-free options. On the basis of the distribution channel, the market is fragmented into Supermarket /modern retail / hypermarket, Independent Retailers / Departmental /convenience store, On-line Shop. The Supermarket /modern retail / hypermarket segment held the dominant share of the market in 2022. Supermarkets, modern retail stores, and hypermarkets have large store spaces that allow for a wide assortment of products, including frozen fruits and vegetables. These retailers can offer a diverse range of frozen produce options to cater to different consumer preferences, dietary needs, and culinary requirements. Supermarkets and hypermarkets have significant marketing and promotional capabilities, allowing them to create awareness and visibility for frozen fruits and vegetables brands. They often run advertising campaigns, offer discounts, and display promotional materials that attract consumers and drive sales in this category. Established supermarket chains have built trust and credibility among consumers. Shoppers perceive these retailers as reliable sources for safe and high-quality products, including frozen fruits and vegetables. The reputation and assurance provided by supermarkets contribute to consumer confidence in purchasing frozen produce from these outlets. According to the report, the market is segmented into different product type including fruits and vegetables. Among them the vegetables is dominating the market in 2022. South American cuisine is characterized by a heavy emphasis on vegetables in various dishes. Vegetables like potatoes, corn, beans, peas, and carrots are staples in many traditional recipes. As a result, frozen vegetables align more closely with the culinary preferences and consumption habits of South American consumers. Frozen vegetables tend to be more affordable compared to frozen fruits. Price plays a significant role in consumer choices, especially in regions where affordability is a key consideration. Frozen vegetables provide a cost-effective way to include nutritious produce in meals, making them a practical choice for budget-conscious consumers. South America is rich in diverse and locally grown vegetables. The availability of fresh and locally sourced vegetables throughout the year makes it easier to produce and supply frozen vegetables. This abundant supply of vegetables contributes to the dominance of frozen vegetables in the market. Frozen vegetables provide convenience and time savings in meal preparation. They are pre-cut, pre-washed, and ready to use, eliminating the need for extensive cleaning and chopping. This convenience factor appeals to consumers with busy lifestyles who seek quick and easy meal solutions.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: South America • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • South America Frozen Fruits and Vegetables market with its value and forecast along with its segments • Country-wise Frozen Fruits and Vegetable market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • Brazil • Argentina • Colombia By Product Type: • Fruits • Vegetables

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By Category: • Organic • Conventional By End User: • Residential • Commercial By Price Range: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fruits and Vegetable industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.