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India Liquid Handwash & Shower Gel Market Outlook, 2025

India Liquid Handwash & Shower Gel Market Outlook, 2025

Bonafide Research 09-04-2020 117 Pages Figures : 24 Tables : 24
Region : Asia-Pacific Country : India Category : Consumer Goods & Services Beauty & Personal Care

1. Beiersdorf (India) Private Limited

2. The Himalaya Drug Company

3. Colgate-Palmolive Company (India) Limited

4. Dabur India Limited

5. Godrej Consumer Products Limited

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The report titled “India Liquid Hand Wash & Shower Gel Market, By Value and Volume, By Brand (Lux, Cinthol, Nevia, Dove, Santoor, Pears, Fiama Di Wills, Palmolive, etc.), By Pack (Pump Pack, Refill Pack, etc.), By Ingredients (Herbal, Non-Herbal), By Company (Hindustan Unilever Limited, Godrej, Wipro, Colgate, etc. ), By Sales Channel (General retail, Multi-Brand Retail, Online), By Demographics (Urban, Rural), By Tier (Tier 1, Tier 2, Tier 3 and Others), (Trends & Forecast), Outlook, 2025” gives a detailed insight of how liquid hand washes and shower gel products perform in the Indian market. Shower gels are sometimes termed as a body wash and are one of the best personal care segment manufactured by many fast-moving consumer goods companies. The shower gel is the easiest way of cleaning the body while taking a shower. The main factor for the growth of shower gels includes the growing availability of shower gels and body wash in supermarkets, malls, and online stores and also their ease of use compared to traditional bar soaps. On the other hand, traditionally, the bar soaps have been primarily used for washing hands by the Indian population as far as the liquid handwash category is concerned. Though being a small category, the liquid hand wash market is fast expanding. Due to their affordability and accessibility, they have a wide reach and hence many local FMCG companies such as RB India, GCPL, Dabur India, Colgate-Palmolive, Himalaya, etc. This report helps to understand the complete scenario with the historical and forecasted value of the Liquid hand wash and shower gel market along with its performance at various demographic levels and the insight of the top active companies in this segment. Market Development Shower gel adaption has been recording the fastest growth in India’s bathing market. The market has grown at a rapid pace and looking to the frequent adaption of such products the expected CAGR of the market to be over 18% in next couple of years. The shower gel is still a new category for the Indian consumer, however, nowadays the demand for these products is growing because of consumer spending a lot of many on health and skincare. These gels are available in many ranges such as lotions, scrubs, and body sprays. Body wash and shower gels are usually considered as a premium segment in the bathing products market. Along with the growing shower gel segment a trend has been observed in the last couple of years with an increasing sense of sanitization the adaption of hand wash has sparked in the last couple of years. The market is going to see tremendous growth with the support of governments' ongoing initiatives like 'Swach Bharat Abhiyaan' and 'Swastha Bharat' will encourage the people to maintain cleanliness and hygiene. The hand wash segment of the market has been growing around 17% CAGR in terms of volume. The trend of using hand wash products is changing and the liquid hand wash segment has found its followers in the form of the health-conscious crowd who view this as an ideal product for handwashing activities to maintain hand hygiene. Major Companies with their brands • ITC Limited - Vivel, Fiama Di Wills, Essenza Di Wills, • Hindustan Unilever Limited - Lux, Dove • Wipro Consumer Care Limited - Santoor, Chandrika, Yardley, Mitu. • The Colgate Palmolive (India) Limited - Palmolive • Godrej Consumer Products Limited (GCPL) - Cinthol, Fair Glow, Godrej Shikakai • Reckitt Benckiser (India) Ltd - Dettol • Dabur India Limited • The Himalaya Drug Company -, Himalaya Herbal Cucumber, Himalaya Herbals Cream and Honey, Himalaya. • Karnataka Soaps and Detergents Limited - Mysore Sandal • Beiersdorf India Private Limited - Nivea Considered in this report • Geography: India & Global • Base Year: FY 2018-19 • Estimated Year: FY 2019-20 • Forecast Year: FY 2024-25 Aspects Covered In This Report • Global Liquid Handwash and shower market with its value and forecast • India Liquid Handwash and shower market with its value and forecast • Product price and variant analysis • Market Trends • Top profiled companies Segment Covered In The Report • Shower Gel • Liquid Hand Wash The approach of the report: This report consists of a combination approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to hand wash and shower gel industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Please get in touch with our sales team to find out more. Keywords: Global, India, Liquid, Hand wash Wash, Shower, Shower Gel, Karnataka Soaps and Detergents, Reckitt Benckiser, Godrej, Colgate Palmolive, Wipro, Hindustan Unilever, ITC, Vivel, Fiama Di Wills, Santoor, Cinthol, Godrej No.1, Dettol

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