India Online Learning (K-12 Supplement) Market Overview, 2020-2025

The online K 12 Supplement market is mainly split into three Class segments which are kinder gardens to 4th, 5th to 10th and 11th & 12th. 11th and 12th are further split into the S

Featured Companies

  • 1. Think and Learn Private Limited
  • 2. Extra marks Education India Private Limited
  • 3. Vedantu Innovations Private Limited
  • 4. Greycells Media Limited
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The report titled "India online K-12 Supplement Market By (
Value, Volume ) By Class ( Kinder garden to 4th, 5th to 10th, 11th, and 12th ) By Device Preference ( Mobile/Tablet, Desktop/Laptop ) By Payment Period( One-time payment, Instalments ), By Company, By Brand ( Byjus, Extramark, Vedantu ), By Mode ( online, offline ), Overview, 2020-2024" presents the thorough analysis of online K-12 Supplement Market of India. India has become the second-largest e-learning market in the World after the US due to internet penetration over the last five years. India is also the world’s third-largest smartphone market with a number of users 369 million in 2018. It is also estimated that mobile internet users will cross 300 million by the end of 2020. The online k-12 supplement market contributed approx 70% value share in 2019 from total India's E-learning market. Through the Forecasted period market will grow with a CAGR of more than 25%.

Market Developments
The online K-12 Supplement market is mainly split into three Class segments which are kinder gardens to 4th, 5th to 10th and 11th & 12th. 11th and 12th are further split into the Science stream, Commerce stream, and Arts stream. The Science stream poses a prominent position in the 11th and 12th class categories. Apart From the class-wise segment, also the online k-12 supplement market segmented with device preferences. In device Preferences, mobile/tablet posses
more than 60% of the share, it is because of the course providers, provides install courses in the tablet.
Also, the report covers the segments by payment period and by payment mode. In the payment period, the segment is divided by one-time payment and installment, where one- time payment contributed more compare to installment. It is because of the huge discount provided by brands for a one-time payment. As digital payments are growing rapidly in India, in payment mode for k-12 supplement courses it also shows more people are preferred to pay online. Innovation is a key trend in this market. Now brand also used artificial intelligence to use the machines to analyze behavior form the learner and providing the best way to conquer the weakness of the learner.
Major companies and their App
• Think and Learn Privately Limited. -
Byju's
• Extra marks Education India Private Limited- ExtraMarks
• Vedantu Innovations Private Limited- Vedantu
• Greycells Media Limited - Topper Learning
• Applet Learning Systems Pvt. Ltd-
Meritnation
• Toppr technologies private limited- Toppr

Considered in this report
• India Demographics Summary
• India Education Overview
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Historical Year: FY 2014-15 to FY 2017-18
• Forecast Year: FY 2023-24
Aspects covered in the report
• India Education Overview
• India Online K-12 supplements (Value, Volume), with analyzed historical and forecasted.
• Class wise segmentation of courses
• Higher Secondary Streamwise
• Device preferences for online k-12 supplement Learning
• Detailed analysis of payment mode and payment period
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top-performing companies
• Market recommendations

Segments Covered in the report

By Class Segment
• kinder garden to grade 4th
• Class 5th to 10th
• Class 11th and 12th

By Device Preferences
• Mobile/Tablet
• Desktop/ Laptop

By Payment Period
• One-time payment
• Instalment

By Payment Mode
• Cash/ cheque
• Digital


The approach of the report
The information contained in the report " India online K-12 Supplement Market By ( Value, Volume ) By Class ( Kinder garden to 4th, 5th to 10th, 11th and 12th ) By Device Preference ( Mobile/Tablet, Desktop/Laptop ) By Payment Period( One-time payment, Instalments ), By Company, By Brand ( Byjus, Extramark, Vedantu ), By Mode ( online, offline ), Overview, 2020-2024" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third-party sources, various press releases, government-generated reports, data from government databases, company annual reports and listing down the major companies present into the market. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.
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Keywords: India, E-learning, K-12 supplement, online courses, Digital payment, kinder garden, science, commerce, arts, exam preparation, mock test, JEE, NEET, online Preparation, Byju's, Meritnation, Shahrukh khan, ?Byju Raveendran, Facebook investment, Google Play, IIT-JEE, NEET, CAT, CSE, Chan Zuckerberg Initiative, Tencent, Sofina, Lightspeed Venture Partners, Naspers Ventures, Mark Zuckerberg, Priscilla Chan, mathematics, science, Artificial Intelligence

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Arun Kalwani

Companies Mentioned

  • Think and Learn Private Limited
  • Extra marks Education India Private Limited
  • Vedantu Innovations Private Limited
  • Greycells Media Limited

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Research Methodology
  • 3. India Demographics Summary
  • 4. India Education Overview
  • 4.1. India Primary and Secondary Enrolment
  • 4.2. India Higher Education Enrolment
  • 4.3. India Distance Learning Enrolment
  • 5. India E-Learning Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share
  • 5.2.1. By Category By Value
  • 5.2.2. By Category By Volume
  • 5.2.3. By Device Preference (Mobile/ Laptop)
  • 5.2.4. By Payment Period
  • 5.2.5. By Payment Mode
  • 6. Online K-12 Supplemental Market Outlook
  • 6.1. Market Size
  • 6.1.1. By Value
  • 6.1.2. By Volume
  • 6.2. Market Share
  • 6.2.1. By Class Segment
  • 6.2.2. Higher Secondary By Stream wise
  • 6.2.3. By Device Preference
  • 6.2.4. By Payment Period
  • 6.2.5. By Payment Mode
  • 6.2.6. By Brand
  • 7. Economic Snapshot
  • 8. Company Profile
  • 8.1. Think and Learn Private Limited
  • 8.2. Extra marks Education India Private Limited
  • 8.3. Vedantu Innovations Private Limited
  • 8.4. Greycells Media Limited
  • 9. Disclaimer

List Of Tables

Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: Class-wise Enrolment in school in 2015-16(In Crore)
Table 4: Higher Education Enrolment 2015-16 To 2018-19
Table 5:Distance Learning Enrolment 2015-16 To 2018-19
Table-6: India Economic Profile – 2015 to 2018
Table 7:Key Facts of Think & learn Private Limited
Table 8:Key Facts of Extra Marks Education India Private Limited
Table 9:Key Facts of Vedantu Innovations Private Limited
Table 10:Key Facts of Greycells18 Media Limited

List Of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India E- Learning Market Size By Value 2014-15 To 2018-19 (INR CRORE)
Figure 5: India E- Learning Market Size By Value 2019-20F To 2024-25F (INR CRORE)
Figure 6: India E- Learning Market Size By Volume 2014-15 To 2018-19
Figure 7: India E- Learning Market Size By Volume 2019-20F To 2024-25F
Figure 8: India E-learning Market By Category By Value
Figure 9: India E-learning Market By Category By Value 2019-20F To 2024-25F
Figure 10: India E-learning Market By Category By Volume
Figure 11: India E-learning Market By Category By Volume
Figure 12: India E-learning Market Share By Device Preferences In Volume Terms
Figure 13: India E-learning Market Share By Payment Period In Volume Terms
Figure 14: India E-learning Market Share By Payment Mode In Volume Terms
Figure 15: Online K-12 Supplemental Market Size By Value 2014-15 To 2018-19
Figure 16: Online K-12 Supplemental Market Size By Value
Figure 17: Online K-12 Supplemental Market Size By Volume 2014-15 To 2018-19
Figure 18: Online K-12 Supplemental Market Size By Volume 2019-20F To 2024-25F
Figure 19: Online K-12 Supplemental Market Share By Class (In Value Terms)
Figure 20: Online K-12 Supplemental Market Share By Class (In Volume Terms)
Figure 21: Online Higher Secondary By Stream wise Market Share (In Value Terms)
Figure 22: Online Higher Secondary By Stream wise Market Share (In Volume Terms)
Figure 23: Online K-12 Supplemental Market Share By Device Preferences in
Figure 24: Online K-12 Supplemental Market Share By Payment Period in
Figure 25: Online K-12 Supplemental Market Share By Payment Mode
Figure 26: Online K-12 Supplemental Market Share By Brand in Value Terms

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India Online Learning (K-12 Supplement) Market Overview, 2020-2025

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