India Spread (Chesse, Butter and Peanut Butter) Market Overview, 2022-28

India Spread (Cheese, Butter & Peanut butter) Market is anticipated to grow with more than 14% CAGR during the forecast period.

Featured Companies

  • 1. Britannia Dairy Private Limited
  • 2. Dr.Oetker India Private Limited
  • 3. Gujarat Co-operative Milk Marketing Federation Limited
  • 4. Agro Tech Foods Limited
  • 5. Mother Diary Fruit & Vegetable Private Limited
  • 6. Parag Milk Foods Limited
  • More...

Western food-trends penetration in the Indian market is driving a change in breakfast patterns of people and is accelerating the use of spreads as convenient and comfort food in Indian households. Spreads market in India is surging at a robust pace, as these taste enhancers are gaining popularity across urban as well as rural consumers in India. Further, to promote the benefits and generating awareness about spreads, most of the leading players are investing heavily in developing marketing strategies and introducing products with new innovations like organic spreads, fruity additives, etc. These moves are expected to translate into continuance of the current growth trend being witnessed in India spreads market, over the next six years.

According to the report, “India Spread (Cheese, Butter & Peanut butter) Market Overview, 2022-2028” published by Bonafide Research, the market is anticipated to grow with more than 14% CAGR during the forecast period. The report provides a comprehensive analysis of the spread (cheese, butter and peanut butter) market in India. The report offers a complete guide to the size and share of the market at a national level. Along with historic data, it also provides the latest sales data - thus allowing you to identify the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them. Forecasts through four years demonstrate how the market is set to change in coming years. Bonafide Research employs comprehensive and iterative research methodology focused on minimizing errors in order to provide the most accurate estimates and forecast possible.

With busy lifestyles and a lack of cooking abilities, today's consumers on the go are converting to eating foods that are easily accessible and cooked in a short amount of time. Fast foods that fit this lifestyle include things like bread, crackers, and other bakery goods. To be consumed, they must first be smeared with spreads which is providing a positive prospect for the market. Based on the segments, mainly, there are two types of cheese spread: plain cheese spread and flavoured cheese spread. Currently, the plain cheese spread is dominating the market for cheese spread. On the other hand, the most commonly used butter is normal salted butter, though there are there variants of butter, which people have now started using in the country, like table margarine, lite butter, flavoured butter, unsalted butter and other types of butter like Choco butter. The most noticeable difference between the two peanut butters is that crunchy peanut butter generally contains about a full gram more of fibre than its creamy counterpart.

In recent years, the consumption of peanut butter has grown notably. Growing general health awareness in India is boosting peanut butter consumption, which is a good source of proteins and healthy fats. Peanut butter is a healthy and tastier alternative to butter and cheese. It also helps in appetite suppression. India’s rising gym and fitness culture is also a critical growth driver, as peanut butter is an integral part of fitness diets. They are high in proteins but less in carbs, making them perfect for gym enthusiasts. The growing organized retail marked by expansion in hypermarket and supermarket penetration In India is also making peanut butter readily available. Likewise, the emergence of new e-commerce horizontals (Amazon, Flipkart) alongside a host of digital grocery players such as Blinkit, Bigbasket, Milk Basket, Zepto, Swiggy Instamart, etc. is steering the market in a positive direction.

Peanut butter production is a relatively simple process and machinery can be easily procured. The legal requirements to set up peanut manufacturing are also simple and easy. Though dairy continues to be a major part of the Indian diet, some households are now shifting towards non-dairy products such as peanut butter, soybean, etc. Besides spread, peanut butter is now used in a wide range of food items such as smoothies, shakes, confectionery, salad, ice creams, etc. In addition to that, India’s strong structural parameters such as changing consumer behaviour, the surge in middle-income households, growth in demand for a healthy lifestyle will continue to foster growth in the segment.

India is currently the world’s largest producer of milk owing to which the cheese market holds significant growth potential. With the rising influence of western cuisines and inflating disposable incomes, consumers are now shifting from paneer towards cheese, thereby increasing its demand in the country. In addition to this, manufacturers are introducing a number of flavoured cheese products including pepper, garlic, red chilli flakes, and oregano pickle, which cater to the different tastes and preferences of consumers in India.

Although cheese is extensively used in fast food items like pasta, pizzas, burgers, sandwiches, wraps, tacos, cakes, garlic bread, etc., it is also being included in traditional Indian recipes such as dosa, uttapam and parathas. With the growing working population and their altering food patterns, the fast food industry is experiencing a healthy growth which, in turn, is augmenting the demand for cheese. Apart from this, with an increase in the number of organized retail outlets, numerous global players are now investing in the Indian cheese market. Moreover, several manufacturers are engaging in marketing campaigns through different advertising media like newspapers, televisions and social media platforms to increase awareness among consumers about the benefits of cheese. These factors are anticipated to boost the consumption of cheese in the upcoming years.

Covid-19 Impacts:
The COVID-19 led to the lockdown worldwide, impacting the market tremendously as it leads to lack of availability of raw material, labour shortage, shipping problems, and inflated prices, among others. The demand for various spreads decreased initially as the consumers were more focused on buying necessary food products, but in the later phases of the COVID-19 pandemic, demand for comfort food such as cheese based snacks and convenience food products increased. Increasing demand for functional snacks is the key factor driving the growth of the market. Moreover, changing lifestyle and eating pattern of millennials is increasing the demand for on-the-go snacks such as cheese based snacks, which will positively impact the growth of cheese based snacks in the later phases of the COVID-19 pandemic. However, high-calorie content in cheese based snacks and increase in the prevalence of lactose intolerant population may hamper the market's growth.

Considered for the Report:
Geography: India
Base Year: FY 2016-17
Estimated Year: FY 2022-23
Forecast Year: FY 2027-28

Objective of the study:
• To present an Indian overview on Spread (Cheese, Butter and Peanut Butter) industry.
• To analyze and forecast the market size of India Spread (Cheese, Butter and Peanut Butter), in terms of value.
• To define, classify and forecast Spread (Cheese, Butter and Peanut Butter) market on the basis of segments like Retail Spread (Cheese, Butter and Peanut Butter) market & Institutional Spread (Cheese, Butter and Peanut Butter) market
• To strategically profile leading players, which are operating in the Spread (Cheese, Butter and Peanut Butter) industry of India

Approach for the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the spread (cheese, butter and peanut butter) market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of spread (cheese, butter and peanut butter) products were recorded and subsequently forecasted for the future years.

Scope of the Report:
“India Spread (Cheese, Butter and Peanut Butter) Market Overview, 2022-28” discusses the following aspects of spread (cheese, butter and peanut butter) market in India:
- India Spread Market Size by Value & Forecast
- India Retail Spread Market Size by Value & Forecast
- India Institutional Spread Market Size by Value & Forecast
- India Spread Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional
- India Butter Market Size by Value & Forecast
- India Butter Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional
- India Cheese Spread Market Size by Value & Forecast
- India Cheese Spread Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional
- India Peanut Butter Market Size by Value & Forecast
- India Peanut Butter Market Segmental Analysis: By Company, By Product Type, By Retail vs. Institutional
- Key Vendors in this market space

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to spread (cheese, butter and peanut butter) industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • Britannia Dairy Private Limited
  • Dr.Oetker India Private Limited
  • Gujarat Co-operative Milk Marketing Federation Limited
  • Agro Tech Foods Limited
  • Mother Diary Fruit & Vegetable Private Limited
  • Parag Milk Foods Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Spread Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By End User
  • 4.2.3. By Product Type
  • 4.3. India Butter Spread Market Outlook
  • 4.3.1. Market Size
  • 4.3.1.1. By Value
  • 4.3.1.2. By Volume
  • 4.3.2. Market Share
  • 4.3.2.1. By Company
  • 4.3.2.2. By Product Type
  • 4.3.2.3. By End User
  • 4.4. India Peanut Butter Market Outlook
  • 4.4.1. Market Size By Value
  • 4.4.2. Market Share
  • 4.4.2.1. By Company
  • 4.4.2.2. By Product Type
  • 4.4.2.3. By End User
  • 4.4.2.4. By Region
  • 4.5. India Cheese Spread Market Outlook
  • 4.5.1. Market Size
  • 4.5.1.1. By Value
  • 4.5.1.2. By Volume
  • 4.5.2. Market Share
  • 4.5.2.1. By Company
  • 4.5.2.2. By Product Type
  • 4.5.2.3. By End User
  • 5. Policy & Regulatory Framework
  • 6. Trade Dynamics
  • 6.1. Import
  • 6.2. Export
  • 7. Market Dynamics
  • 7.1. Drivers
  • 7.2. Challenges
  • 8. Market Trends & Developments
  • 8.1. Innovative Product Development with New Flavours
  • 8.2. Healthy Food Items
  • 8.3. Growing trend of Spreads in Middle Class
  • 8.4. Increasing Use of Internet and Television for learning Cooking
  • 8.5. Rising number of QSRs
  • 9. Competitive Landscape
  • 9.1. Porter's Five Forces
  • 9.2. Company Profile
  • 9.2.1. Gujarat Co-operative Milk Marketing Federation Ltd.
  • 9.2.1.1. Company Snapshot
  • 9.2.1.2. Company Overview
  • 9.2.1.3. Financial Highlights
  • 9.2.1.4. Geographic Insights
  • 9.2.1.5. Business Segment & Performance
  • 9.2.1.6. Product Portfolio
  • 9.2.1.7. Key Executives
  • 9.2.1.8. Strategic Moves & Developments
  • 9.2.2. Agro Tech Foods Ltd.
  • 9.2.3. Dr. Oetker India Pvt. Ltd.
  • 9.2.4. Parag Milk Foods Ltd.
  • 9.2.5. Britannia Dairy Private Limited
  • 9.2.6. Mother Dairy Fruits & Vegetables Pvt. Ltd.
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Table

Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Spread Market Share By Company (2021-22)
Table 4: India Spread Market Share and Forecast By End User (2016-17, 2021-22 & 2027-28F)
Table 5: India Spread Market Share and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 6: India Butter Spread Market Share By Company (2021-22)
Table 7: India Butter Spread Market Share and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 8: India Butter Spread Market Share and Forecast By End User (2016-17, 2021-22 & 2027-28F)
Table 9: India Peanut Butter Market Share By Company (2021-22)
Table 10: India Peanut Butter Market Share and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 11: India Peanut Spread Market Share and Forecast By End User (2016-17, 2021-22 & 2027-28F)
Table 12: India Cheese Spread Market Share By Company (2021-22)
Table 13: India Cheese Spread Market Share and Forecast By Product Type (2016-17, 2021-22 & 2027-28F)
Table 14: India Cheese Spread Market Share and Forecast By End User (2016-17, 2021-22 & 2027-28F)
Table 15: HS Code for Spread (Butter ,Cheese & Peanut Butter) Products in India 2021-22
Table 16: Import Duty Structure for HS Code XXXX in India 2021-22
Table 17: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 18: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 19: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 20: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22

List of Figures

Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Spread Market Size By Value 2016-17 to 2021-28F (in INR Crore)
Figure 5: India Butter Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 6: India Butter Spread Market Size By Volume (2016-17, 2021-22 & 2027-28F) (in MT)
Figure 7: India Peanut Butter Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 8: India Peanut Butter Market Share By Region (2016-17, 2021-22 & 2027-28F)
Figure 9: India Cheese Spread Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 10: India Cheese Spread Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Figure 11: Porter's Five Forces of India Spread (Butter, Cheese & Peanut Butter) Market

Feed Phosphate Market Research FAQs

Cheese consumption continues to be an urban phenomenom though, and it is not a staple of the mainstream adult diet like it is in some other countries. Most of the cheese produced in India comes from Amul (Anand Milk Union Limited), a dairy cooperative. The cheese is mostly marketed and sold for domestic consumption.

On a geographical front, Maharashtra enjoys the leading position in the cheese market in India. Other regions include Karnataka, Tamil Nadu, Delhi, Gujarat, Andhra Pradesh and Telangana, Uttar Pradesh, West Bengal, Kerala, Haryana, Punjab, Rajasthan, Madhya Pradesh, Bihar and Orissa.

In 2021, India churned a total of over six million metric tons of butter, making it the top butter producing country of the year. The European Union came second, where around 2.1 million metric tons of butter was produced.

The domestic consumption of peanut butter in India is very low at around 1,000 tonnes per annum.

Peanut butter is a low-calorie product that is rich in protein and has high nutritional value, made of peanuts. It is a widespread preferred sandwich spread, for children and adult as it both nutritious and health.

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India Spread (Chesse, Butter and Peanut Butter) Market Overview, 2022-28

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