India Sanitary Napkin / Pads, Tampon & Pantyliners Market Outlook, 2023

tinuous improvement of literacy rates, the enhancement of consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in rural areas, have all

Featured Companies

  • 1. Aakar Innovations Private Limited
  • 2. Bella Premier Happy Hygiene Care Private Limited
  • 3. Johnson & Johnson Private Limited
  • 4. Kimberly & Clark Corporation
  • 5. Mankind Pharma Limited
  • 6. R For Rabbit Baby Products Private Limited
  • More...

India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2023' gives a comprehensive analysis on the Sanitary napkin industry of India. Since last few years, India is experiencing a major growth in the Sanitary napkin sales. The continuous improvement of literacy rates, the enhancement of consumers’ safety, sanitary consciousness and extended lifespan, plus improvements in conditions in rural areas, have all created opportunities for expansion of the sanitary napkin market. India Sanitary napkin market is expected to grow with a CAGR of more than 10% in the forecasted period of FY 2017-18 to FY 2021-22. Overall sanitary napkin is segmented into rural sanitary napkin and urban sanitary napkin market. Increased sales of sanitary napkin are due to increased percentage of working females and upgraded consumers’ consumption habits. Being aware of the problem, the government has started to take measures to promote sanitary products in poor areas. Sanitary napkins are increasingly getting popular among women. Of course, continuous education and marketing from big international brands has significantly contributed to this penetration. 90% of India’s sanitary napkin market share goes to international companies like P&G and Johnson & Johnson. Lower penetration is due to low incomes as well as the general lack of awareness of the importance of sanitary protection. The essential nature of sanitary protection is set to support performance, especially as the category’s key manufacturers are expected to invest in education campaigns to expand consumer base to include rural dwellers and low-income urban consumers. Tampons may possibly emerge due to a continued trend of westernisation although it still seems far-fetched and it would rival pantyliners and standard towels in future; there might only be a slight rise in demand. Covered in the report: • India Sanitary napkin • Rural Sanitary napkin • Urban Sanitary napkin • India Pantyliners • India Tampon "India Sanitary napkin / Pads, Tampon & Pantyliners Market Outlook, 2023" discusses the following aspects of Sanitary napkin in India: How it will help solving your strategic decision making process?? The report gives an in-depth understanding of the Sanitary napkin market in India: - Global Sanitary Hygiene Product Market Outlook - Global Sanitary napkin Market Outlook - North America Sanitary napkin Market Outlook - Latin America Sanitary napkin Market Outlook - Europe Sanitary napkin Market Outlook - APAC Sanitary napkin Market Outlook - MEA Sanitary napkin Market Outlook - Global Pantyliners Market Outlook - Global Tampon Market Outlook - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban) - India Sanitary napkin Market Size By Value & Forecast - India Sanitary napkin Market Size By Volume & Forecast - India Sanitary napkin Market Segmental Analysis: By Company, By Region, By Demographic - Market Insights of Sanitary Napkin Market of Age below 24 years - Total women, Menstruating women and its penetration - ASP, Total Usage per Cycle and Volume Contribution - Market Insights of Sanitary Napkin Market of Age From 24-35 years - Total women, Menstruating women and its penetration - ASP, Total Usage per Cycle and Volume Contribution - Market Insights of Sanitary Napkin Market of Age above 35 years - Total women, Menstruating women and its penetration - ASP, Total Usage per Cycle and Volume Contribution - Product, Variant & Pricing Analysis - Product Variant Information - ASP of Overall vs Rural vs Urban Market - Key Vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Sanitary napkins in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases. Please get in touch with our sales team in order to find out more.

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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • Aakar Innovations Private Limited
  • Bella Premier Happy Hygiene Care Private Limited
  • Johnson & Johnson Private Limited
  • Kimberly & Clark Corporation
  • Mankind Pharma Limited
  • R For Rabbit Baby Products Private Limited
  • Rohit Surfactants Private Limited
  • Soothe Healthcare Private Limited
  • Unicharm India Private Limited

Table of Contents

  • TABLE OF CONTENT
  • 1. Report Methodology
  • 2. Executive Summary
  • 3. Global Sanitary Hygiene Products Market Outlook
  • 3.1. Market Size
  • 3.2. Market Share
  • 3.2.1. By Region
  • 3.2.2. By Company
  • 3.3. Global Sanitary Napkin Market Outlook
  • 3.3.1. Market Size By Value
  • 3.3.1.1. Overall Market
  • 3.3.1.2. Americas Sanitary Napkin Market
  • 3.3.1.3. Europe Sanitary Napkin Market
  • 3.3.1.4. APAC Sanitary Napkin Market
  • 3.3.1.5. MEA Sanitary Napkin Market
  • 3.3.2. Market Share By Region
  • 3.4. Global Pantyliners Market Outlook
  • 3.4.1. Market Size By Value
  • 3.4.2. Market Share By Region
  • 3.5. Global Tampon Market Outlook
  • 3.5.1. Market Size By Value
  • 3.5.2. Market Share By Region
  • 4. India - Total Women, Menstruating women and its penetration (Overall vs Rural vs Urban)
  • 5. India Sanitary Napkin Market Outlook
  • 5.1. Market Size By Value
  • 5.1.1. Overall Market
  • 5.1.2. Urban vs Rural Market
  • 5.2. Market Size By Volume
  • 5.2.1. Overall Market
  • 5.2.2. Urban vs Rural Market
  • 5.3. Market Share
  • 5.3.1. By Company
  • 5.3.2. By Demographic (Rural Vs. Urban)
  • 5.3.3. By Age Group
  • 5.4. Market Insights of Sanitary Napkin Market of Age below 24 years
  • 5.4.1. Total women, Menstruating women and its penetration
  • 5.4.2. ASP, Total Usage per Cycle and Volume Contribution
  • 5.5. Market Insights of Sanitary Napkin Market of Age From 24-35 years
  • 5.5.1. Total women, Menstruating women and its penetration
  • 5.5.2. ASP, Total Usage per Cycle and Volume Contribution
  • 5.6. Market Insights of Sanitary Napkin Market of Age above 35 years
  • 5.6.1. Total women, Menstruating women and its penetration
  • 5.6.2. ASP, Total Usage per Cycle and Volume Contribution
  • 5.7. Product, Variant & Pricing Analysis
  • 5.7.1. Product Variant Information
  • 5.7.2. ASP of Overall vs Rural vs Urban Market
  • 6. India Pantyliners Market Outlook (Size & Forecast)
  • 7. India Tampon Market Outlook (Size & Forecast)
  • 8. India Economic Profile
  • 9. Policy & Regulatory Landscape
  • 10. Raw Material & Manufacturing Process
  • 11. PEST Analysis
  • 12. Trade Dynamics
  • 12.1. Import
  • 12.2. Export
  • 13. Channel Partner Analysis
  • 13.1. Direct (through NGO)
  • 13.2. Indirect (Online, MBR, SBR)
  • 13.3. Tupperware model
  • 14. India Sanitary Napkin Market Dynamics
  • 14.1. Key Drivers
  • 14.2. Key Challenges
  • 15. Market Trends & Developments
  • 15.1. Low penetration level of hygiene products has created opportunities
  • 15.2. Start ups are booming the Indian market
  • 15.3. Banana fiber sanitary pads are on track
  • 15.4. Major sales are driven by NGOs
  • 15.5. Government/ CSR spending on sanitary napkin market
  • 16. Competitive Landscape
  • 16.1. Porter's Five Forces
  • 16.2. Company Profiles
  • 16.2.1. P&G Hygiene and Health Care Limited (Whisper)
  • 16.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
  • 16.2.3. Unicharm India Pvt. Ltd. (Sofy)
  • 16.2.4. Kimberly-Clark Lever Pvt. Ltd (Kotex)
  • 16.2.5. Saral Design (Active Plus)
  • 16.2.6. Sooth Healthcare (Paree)
  • 16.2.7. Aakar Innovations Private Limited (Anandi)
  • 16.2.8. Bella Premier Happy Hygiene Care Pvt. Ltd (Bella)
  • 16.2.9. Rohit Surfactants Private Limited (Pro Ease)
  • 16.2.10. Mankind Pharma Limited (Dont Worry)
  • 16.2.11. Emami Limited (She Comfort)
  • 16.3. Company Overview
  • 16.3.1. Saathi Eco Innovations India Private Limited
  • 16.3.2. K.A. enterprises (Wahey)
  • 16.3.3. Wet and Dry Personal Care Pvt. Ltd. (Everteen)
  • 16.3.4. NatraCare
  • 16.3.5. Eco femme
  • 16.3.6. Jayaashree Industries
  • 17. Strategic Recommendations
  • 18. Disclaimer

LIST OF FIGURES
Table-1: Total Female Population in India in 2012 & 2022
Table-2: Total Menstruating Female Population in India in 2012 & 2022
Table-3: Total Women & Menstruating Women of age below 24 years in India from 2012 to 2023 (In thousands)
Table-4: Sanitary Napkin Penetration of Menstruating Women of age below 24 years in India
Table- 5: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age below 24 years in India
Table-6: Total Women & Menstruating Women of age From 24 to 35 years in India from 2012 to 2023 (In thousands)
Table-7: Sanitary Napkin Penetration of Menstruating Women of age From 24 to 35 years in India
Table-8: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age From 24 to 35 years in India
Table-9: Total Women & Menstruating Women of age above 35 years in India from 2012 to 2023 (In thousands)
Table-10: Sanitary Napkin Penetration of Menstruating Women of age above 35 years in India
Table-11: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age above 35 years in India
Table-12: Product & Price Variant of Sanitary Napkin in India in 2016-17
Table-13: India Economic Profile – 2015
Table-14: HS Code for Sanitary napkins in India 2017
Table-15: Import Duty Structure for Sanitary Napkins & Tampons in India 2017
Table-16: Import of sanitary napkin in India- By Value & By Volume 2013-14 to 2016-17
Table-17: Import of sanitary napkin in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-18: Import of Tampon in India- By Value & By Volume 2013-14 to 2016-17
Table-19: Import of Tampon in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-20: Export of sanitary napkin in India- By Value & By Volume 2013-14 to 2016-17
Table-21: Export of sanitary napkin in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-22: Export of Tampon in India- By Value & By Volume 2013-14 to 2016-17
Table-23: Export of Tampon in India- By Country By Volume share 2016-17 (In thousand kgs)
Table-24: Key Facts of Procter & Gamble Hygiene and Health Care Limited
Table-25: Key Facts of Johnson & Johnson Private Limited
Table-26: Key Facts of Unicharm India Pvt. Ltd
Table-27: Key Facts of Kimberly-Clark Lever Ltd
Table-28: Key Facts of Soothe Healthcare Private Limited
Table-29: Key Facts of Aakar Innovations Pvt Ltd
Table-30: Key Facts of Bella Premier Happy Hygiene Care Pvt. Ltd
Table-31: Key Facts of Rohit Surfactants Private Limited
Table-32: Key Facts of Mankind Pharma Limited
Table-33: Key Facts of Emami Limited

LIST OF FIGURES
Figure-1: Global Sanitary hygiene Products Market Size – By Value 2011-12 to 2016-17 (USD Billion)
Figure-2: Global Sanitary hygiene Products Market Size Forecast – By Value 2018F to 2023F (USD Billion)
Figure-3: Global Sanitary Hygiene Products Market Share – By Region By Value 2017 & 2023
Figure-4: Global Sanitary Hygiene Products Market Share – By Company By Value 2016
Figure-5: Global Sanitary Napkin Market Size – By Value 2011-12 to 2016-17 (USD Billion)
Figure-6: Global Sanitary Napkin Market Size Forecast – By Value 2018F to 2023F (USD Billion)
Figure-7: Americas Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-8: Americas Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-9: Europe Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-10: Europe Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-11: APAC America Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-12: APAC America Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-13: MEA Sanitary Napkin Market – By Value 2011 to 2017 (USD billion)
Figure-14: MEA Sanitary Napkin Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-15: Global Sanitary Napkin Market Share – By Region By Value 2017 & 2023
Figure-16: Global Pantyliner Market – By Value 2011 to 2017 (USD billion)
Figure-17: Global Pantyliner Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-18: Global Pantyliners Market Share – By Region By Value 2017 & 2023
Figure-19: Global Tampon Market – By Value 2011 to 2017 (USD billion)
Figure-20: Global Tampon Market Forecast– By Value 2018F to 2023F (USD billion)
Figure-21: Global Tampon Market Share – By Region By Value 2017 & 2023
Figure-22: India Overall penetration of Sanitary Napkin 2011-12 to 2022-23
Figure-23: India Sanitary Napkin Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-24: India Sanitary Napkin Market Forecast– By Value 2017-18F to 2022-23F (In Crores)
Figure-25: India Sanitary Napkin Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-26: India Sanitary Napkin Market Forecast – By Value 2017-18F to 2022-23F (In Crores)
Figure-27: India Sanitary Napkin Market – By Volume 2011-12 to 2016-17 (In thousands units)
Figure-28: India Sanitary Napkin Market Forecast– By Value 2017-18F to 2022-23F (In thousands units)
Figure-29: India Sanitary Napkin Market – By Value 2011-12 to 2016-17 (In thousands units)
Figure-30: India Sanitary Napkin Market Forecast – By Value 2017-18F to 2022-23F (In thousands units)
Figure-31: India Sanitary Napkin Market Share – By Company By Value 2015-16
Figure-32: India Sanitary Napkin Market Share – By Demographic By Value 2016-17 & 2021-22F
Figure-33: India Sanitary Napkin Market Share – By Demographic By Volume 2016-17 & 2021-22F
Figure-34: India Sanitary Napkin Market Share – By Age Group By Value 2016-17 & 2021-22F
Figure-35: India ASP of Sanitary Napkin- Overall vs. Rural vs. Urban 2011-12 to 2022-23
Figure-36: India Pantyliners Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-37: India Pantyliners Market Forecast– By Value 2017-18F to 2022-23F (In Crores)
Figure-38: India Tampon Market – By Value 2011-12 to 2016-17 (In Crores)
Figure-39: India Tampon Market Forecast– By Value 2017-18F to 2022-23F (In Crores)

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India Sanitary Napkin / Pads, Tampon & Pantyliners Market Outlook, 2023

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