India Biscuit Market Outlook, 2027-28

India biscuit market is expected to grow with a CAGR of more than 6% by the forecasted period of 2023. Market Size, Share, Growth, Trends, Dynamics, Others.

Featured Companies

  • 1. Anmol Industries Limited
  • 2. Britannia Industries Limited
  • 3. ITC Limited
  • 4. Mondelez India Foods Private Limited
  • 5. Mrs. Bectors Food Specialities Limited
  • 6. Parle Biscuits Private Limited
  • More...

Earlier biscuits were regarded as part of diet for people who were ill, but at present is one of the most preferred foods across various age groups. Their popularity has grown because they can be carried easily and they offer a wide variety of tastes and are also not that expensive. Sweet, fatty biscuits trigger ones brain reward circuit, flooding it with dopamine and making feel good. The crunchiness adds on to the satisfying foods to eat, from a sensory perspective. So, it's easy to see why one soon reaches out for another biscuit seconds after the first. A high-fibre digestive biscuit may help you feel full longer than a cookie made with processed white flour and refined sugar. Fibre also plays a part in healthy elimination, and a high-fibre diet can help you avoid the risk of heart attack, stroke and certain types of cancer. Increasing awareness health & wellness, changing lifestyle, rise in disposable income, products premiumization, along with upsurge in the number of double income households has helped biscuit market to grow considerably. In addition to this, innovations in products, changing taste preference of consumers are also driving the biscuit industry. According to the report published by Bonafide Research, “India Biscuit market Outlook, 2027-28” the market for biscuits is anticipated to grow at a CAGR of 5.53% over the forecast period ending 2027-28. The market is running in both organized and unorganized ways. The organized market is further divided into product types such as cookies biscuit, cream biscuit, glucose, marie, milk, crackers, etc. Cookies biscuits are the largest revenue generating product in India capturing majority of the market. Cookies biscuits market is majorly driven by the urban consumers. Cookies are available in a large number of variants which are both tasty and healthy to consume. The nation is characterized with a monetarily strong middle class, making the economic pricing segment an important revenue generator. India biscuit market is dominated by players like Britannia Industries, Parle, ITC Limited, etc. Some of their largest brands include Parle-G, Good Day, Sunfeast, Marie Gold, etc. All these big players are into production of every type of biscuits. Additionally, the country has some regional players as well who make biscuits for a particular region or states. India is considered to be the third biggest producer of biscuits after United States and China. The country exports its biscuits to countries like Uganda, Nepal, Tanzania Rep, etc.

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The living styles of Indians have changed a lot in recent years. Earlier, consumers used to have Parle-G glucose biscuits in the early morning with a hot cup of tea. With innovations in biscuits like introduction of cream biscuits, digestive, milk, cookies, crackers, etc. many consumers shifted their route towards newer types. Though Parle-G is still the market leader in the glucose biscuit segment, the overall market has been captured by cookies biscuits. Reason being, they are crispy, yummy and healthy to eat as they come in various types like oats, multigrain, different flavours, etc. In addition to this, cookies are nowadays used as a substitute for chocolates and sweets during festive season. The market is expected to increase on account of more number of variants in biscuits and lower price packets introduced for most of the premium biscuits. Growth Drivers for Indian Biscuits Market are active lifestyle and health awareness of consumers, the rising demand for ready to eat snacks. On the other hand, increasing consumer awareness regarding ingredients is the major restraining factor. The consumers have become aware regarding label reading and finding out the list of ingredients from the pack of biscuits. Also strict guidelines laid pertaining to labelling & packaging of food items further hamper market growth. Additionally, increasing raw material costs and a rising tax burden on the sector are the challenges that the biscuit market is likely to face in the near future. Based on packaging, the India Biscuits Market is grouped into packets, jars, boxes, and others. Packets hold a significant share in the biscuit packaging segment. Most manufacturers would bundle biscuits in tight wraps because, unlike loose packets, consumers equate these with firm, non-broken products. Aside from that, manufacturers are incorporating innovations into their products, such as air cushions within flexible packs, to retain the shelf appeal of biscuits.

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Manmayi Raval

Manmayi Raval

Research Consultant

Based on the distribution channel, the online sector is anticipated to grow at a rapid growth rate over the forecast period as they provide higher discounts and multiple options to purchase. Additionally, the doorstep delivery option at no additional costs further propels more buyers to save time to shop their essentials. For instance, biscuits from national and foreign brands are easily available on Amazon, Big Basket, nature’s basket, patanjali ayurveda, Flip kart, and Snap deal, among other e-retailers in India. Based on region, the India biscuits market is led by the Northern Region of the country that holds the maximum market share and it is expected to dominate the Indian market over the forecast period. Product innovations and high disposable income are the two primary factors driving the growth of the biscuits market in this region. Consumer tastes are also evolving, and the demand for on-the-go foods among the working population in the city is driving the market. Also, because of their increased buying power, customers can now afford to pay for delicious and high-quality biscuits. Additionally, the arrival of Manufacturing Multinationals and changing consumer habits are driving the growth of the biscuits industry. Covered in the report: By India Market Size By Value & Volume along with its forecast By Organized v/s Unorganized Biscuit Market

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Manmayi Raval

By Distribution Channel • Traditional Stores • Online • Modern stores, Supermarket, Hypermarket • Others (Independent Bakery, Convenience Stores) By Region • North • South • East • West By Packaging Type • Packets • Box • Jars • Others By Organized Biscuit Type • Cookies Biscuit • Cream Biscuit • Glucose Biscuit • Marie Biscuit • Digestive Biscuit • Cracker Biscuit (Salted and Non-Salted) • Milk Biscuit This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of biscuits in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Companies Mentioned

  • Anmol Industries Limited
  • Britannia Industries Limited
  • ITC Limited
  • Mondelez India Foods Private Limited
  • Mrs. Bectors Food Specialities Limited
  • Parle Biscuits Private Limited
  • Patanjali Ayurved Limited
  • Ravi Foods Private Limited
  • Unibic Foods India Private Limited
  • Surya Food And Agro Limited
  • Chierz Foods And Beverages Private Limited
  • Elite Foods Private Limited
  • Immaculatebites Private Limited (Open Secret)
  • Karachi Bakery India Private Limited
  • Naturell India Private Limited
  • Saj Food Products Private Limited
  • United Biscuits Private Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Biscuits Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Size By Volume
  • 4.3. Market Share
  • 4.3.1. Organized v/s Unorganized Market
  • 4.3.2. By Distribution Channel
  • 4.3.3. By Packaging Type
  • 4.3.4. By Region
  • 4.3.5. By Company
  • 5. India Unorganized Biscuit Market Outlook By Size
  • 6. India Organized Biscuit Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Product Type
  • 7. India Cookies Biscuit Market Outlook
  • 7.1. Market Size By Value
  • 7.2. Market Share
  • 7.2.1. By Premium v/s Mass
  • 7.2.2. By Company
  • 7.2.3. By Brand
  • 8. India Glucose Biscuit Market Outlook
  • 8.1. Market Size By Value
  • 8.2. Market Share
  • 8.2.1. By Company
  • 8.2.2. By Brand
  • 9. India Cream Biscuit Market Outlook
  • 9.1. Market Size By Value
  • 9.2. Market Share
  • 9.2.1. By Premium v/s Mass
  • 9.2.2. By Company
  • 9.2.3. By Brand
  • 10. India Crackers Biscuit Market Outlook
  • 10.1. Market Size By Value
  • 10.2. Market Share
  • 10.2.1. By Salt Cracker v/s Non salt Cracker
  • 10.2.2. By Company
  • 10.2.3. By Brand
  • 11. India Marie Biscuit Market Outlook
  • 11.1. Market Size By Value
  • 11.2. Market Share
  • 11.2.1. By Company
  • 11.2.2. By Brand
  • 12. India Digestive Biscuit Market Outlook
  • 12.1. Market Size By Value
  • 12.2. Market Share By Brand
  • 13. India Milk Biscuit Market Outlook
  • 13.1. Market Size By Value
  • 13.2. Market Share
  • 13.2.1. By Company
  • 13.2.2. By Brand
  • 14. India Other Biscuit Market Outlook
  • 14.1. Market Size By Value
  • 14.2. Market Share By Company
  • 15. Market Penetration
  • 16. Pest Analysis
  • 17. Trade Dynamics
  • 17.1. Import
  • 17.2. Export
  • 18. Market Dynamics
  • 18.1. Drivers
  • 18.2. Restraints
  • 19. Market Trends
  • 19.1. Consumers shift to health-friendly biscuits
  • 19.2. Youngsters demand for premium biscuits
  • 19.3. XXXXX
  • 19.4. XXXXXX
  • 20. Competitive Landscape
  • 20.1. Competitive Dashboard
  • 20.2. Porter's Five Forces
  • 21. Company Profile
  • 21.1. Anmol Industries Limited
  • 21.1.1. Company Snapshot
  • 21.1.2. Company Overview
  • 21.1.3. Financial Highlights
  • 21.1.4. Geographic Insights
  • 21.1.5. Business Segment & Performance
  • 21.1.6. Product Portfolio
  • 21.1.7. Key Executives
  • 21.1.8. Strategic Moves & Developments
  • 21.2. Britannia Industries Limited
  • 21.3. Chierz Foods And Beverages Private Limited
  • 21.4. Elite Foods Private Limited
  • 21.5. Immaculatebites Private Limited (Open Secret)
  • 21.6. Itc Limited
  • 21.7. Karachi Bakery India Private Limited
  • 21.8. Mondelez India Foods Private Limited
  • 21.9. Mrs Bectors Food Specialities Limited
  • 21.10. Naturell India Private Limited
  • 21.11. Parle Products Private Limited
  • 21.12. Patanjali Ayurved Limited
  • 21.13. Ravi Foods Private Limited
  • 21.14. Saj Food Products Private Limited
  • 21.15. Surya Food and Agro Limited
  • 21.16. Unibic Foods India Private Limited
  • 21.17. United Biscuits Private Limited
  • 22. Strategic Recommendations
  • 23. Disclaimer

List of Table
Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Biscuit Market Share By Distribution Channel (2016-17, 2021-22 & 2027-28F)
Table 4: India Biscuit Market Share By Packaging Type (2016-17, 2021-22 & 2027-28F)
Table 5: India Biscuits Market Share By Company (2021)
Table 6: India Cookies Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 7: India Cookies Biscuits Market Share By Company (2021)
Table 8: India Cookies Biscuits Market Share By Brand (2021)
Table 9: India Glucose Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 10: India Glucose Biscuits Market Share By Company (2021)
Table 11: India Glucose Biscuits Market Share By Brand (2021)
Table 12: India Cream Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 13: India Cream Biscuits Market Share By Company (2021)
Table 14: India Cream Biscuits Market Share By Brand (2021)
Table 15: India Crackers Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 16: India Cracker Biscuits Market Share By Company (2021)
Table 17: India Cracker Biscuits Market Share By Brand (2021)
Table 18: India Marie Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 19: India Marie Biscuits Market Share By Company (2021)
Table 20: India Marie Biscuits Market Share By Brand (2021)
Table 21: India Digestive Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 22: India Digestive Biscuits Market Share By Brand (2021)
Table 23: India Milk Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 24: India Milk Biscuits Market Share By Company (2021)
Table 25: India Milk Biscuits Market Share By Brand (2021)
Table 26: India Other Biscuit Market Size By Value (2016-17 to 2027-28F) (In INR Crore)
Table 27: India Other Biscuits Market Share By Company (2021)
Table 28: HS Code for Biscuits Products in India 2021
Table 29: Import Duty Structure for HS Code XXXX in India 2021
Table 30: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 31: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 32: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 33: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22

List of Figures
Figure 1: India Population 2017-2021( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Biscuits Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 5: India Biscuits Market Size By Volume 2016-17 to 2027-28F (in Lakh Tonnes)
Figure 6: India Biscuits Market Share Organized v/s unorganized (2016-17, 2021-22 & 2027-28)
Figure 7: India Biscuits Market Share By Region (2016-17, 2021-22 & 2027-28)
Figure 8: India Unorganized Biscuit Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 9: India Organized Biscuit Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Figure 10: India Organized Biscuit Market Share By Product Type (2016-17, 2021-22 & 2027-28)
Figure 11: India Cookies Biscuits Market Share By Premium v/s Mass (2016-17, 2021-22 & 2027-28)
Figure 12: India Cream Biscuits Market Share By Premium v/s Mass (2016-17, 2021-22 & 2027-28)
Figure 13: India Cracker Biscuits Market Share By Salt v/s Non salt Cracker (2016-17, 2021-22 & 2027-28)
Figure 14: Porter's Five Forces of India Biscuits Market

Feed Phosphate Market Research FAQs

Britannia products are available across the country in close to 5 million retail outlets and reach over 50% of Indian homes.

It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stands at a higher value and production level than bread.

Biscuit industry of India is one of the largest in the world and also the country is largest biscuit consuming nation. The big four biscuits brands in India are Parle, Britannia, Sunfeast and Priya Gold.

NEW DELHI: Parle-G, the glucose biscuit brand from the country's largest biscuit maker Parle Products, has consolidated its position as the world's largest selling biscuit brand, says a new report by market researcher Nielsen.

Digestive biscuits are unsweetened or semi-sweet biscuits that can be a part of a healthy diet. These fibre-rich biscuits keep you satiated for extended periods. Unlike white flour or processed components, these use whole grains.
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India Biscuit Market Outlook, 2027-28

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