India Sanitaryware & Bathroom Fittings Market Outlook, 2027-28

Consumers are increasingly becoming hygiene conscious in India with urbanization, rise in disposable income and influence from the west. Additionally, the growing preference for functional and feature-rich bathrooms, is leading to an increase in sanitary ware demand. A majority of customers are moving from traditional standard closets to wall-mounted closets and pedestal basin to over-the-counter basins as they are contemporary designed. The shift can be attributed to the ease of cleaning and thin rim designs, space savers and trendy. The innovation of touch less bathrooms and kitchen faucets expanded the revenue potential in the market. Bathroom fittings like faucets, shower fittings and enclosures are also on the rise due to change in demand and luxury living. Also, the booming construction industry is further bolstering demands for new and light weight trendy bathroom fittings. The rise in interior decoration of both residential & commercial spaces is another major factor influencing the demands for bathroom fittings in India. According to recently published report of Bonafide Research “India Sanitary ware & Bathroom Fittings Market Outlook, 2027-28”, to grow at an anticipated CAGR of 9.79% during the forecast period ending 2027-28. India Sanitary ware market is highly competitive with many organized and unorganized players in the market space. The unorganized players hold to close by one-fourth of the total market share in 2021-22. Over 46 Million Units of sanitary ware were sold in the base year 2021-22 and expected to cross 80 Million Units by 2030. The middle or mass sanitary ware market has majority market share while, premium segment is expanding at a higher growth rate over the forecast period. For elegance & beautification of residential homes consumers prefer new sanitary ware products & bathroom fittings to match their interiors. Washbasins remain the highest demanded product with vast options to choose from whether colour, texture, material, size or type.

India is evolving as a sanitary ware industrial hub, with many domestic and international players setting up manufacturing facilities across the country with abundant availability of raw material and low labor cost. In recent years, government and private initiatives, improving standards of living, the level of sanitation in India has increased tremendously. Ceramic follows 3R formula stands for recycling, reuse, and reduction to protect the environment. Ceramic is one of the most eco-friendly materials, which is used for creating the diverse sanitary ware items. There is significant growth potential in the low-cost or entry-level segment. One in every five urban households, and an even higher proportion of rural households, do not have a bathroom or sanitization facility on the tremendous potential to expand with rising incomes and pakka houses. Washbasin and toilet sink has the major market share due to increased investments by the government in the infrastructural development and schemes. Launch of Swatch Bharat Abhiyan by the government of India aims to improve the sanitation across the country which is likely to bolster demands further. Increasing number of merger acquisition for developing innovative sanitary ware product in India is projected to offer lucrative opportunity to the market over the forecast period. Expansion of production capacity by a major manufacturer in order to cater to rising demand from the residential and commercial sector is expected to gain traction in the market. The growth for the bath fittings market in India has been majorly driven by rising urbanization and improving consumer awareness regarding new bath accessories. A home with at least one bathroom has become a necessity in urban areas, which in turn has led to an increase in demand for bathroom fittings. Various automated bathroom accessories including, sensor taps, smart showers/mixers, automatic soap dispensers, etc., are gaining popularity, precisely among the urbanized population. Production, operation, and infrastructural development activities were shut down on account of the coronavirus, which is further anticipated to impact the demand for sanitary ware market. Due to covid-19 there is rise in demand for sanitary ware for better cleaning and maintaining proper hygiene across the surrounding. The rise in good sanitary products will drive the market in the upcoming year.

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Manmayi Raval

Research Consultant

Considered in the report • Geography: India • Base year: 2021-22 • Historical year: 2016-17 • Forecasted year: 2027-28 Segments covered in the market • By Organized/ Unorganized market • By Category • By New v/s replacement demand • By End User • By Sanitary ware Product type • By Company • By Region This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of sanitaryware in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.