India Mattress Market Overview, 2016-2022' gives an in-depth analysis of mattress industry in India. A mattress is a large pad for supporting the reclining body, used as a bed or as part of a bed. Home and decor industry, being an important part of any nation's lifestyle is growing at a rapid pace to meet the demands and tastes of variety of people. Mattress, which plays an important role in consumer's lives worldwide, just used to get ignored in India. However, people are now getting informed and educated which has increased the importance of mattresses among Indian consumers. The growth in mattress market is largely led by the domestic factors such as increased income levels and also due to infrastructural development in terms of increased number of residential units and inflating number of hotels in the country. The organized mattress market encompasses of three types of mattresses namely Coir, PU foam and spring mattress. Indian consumers usually prefer a coir mattress or a foam mattress but the demand is now changing towards spring mattresses. Globally, majority of sales is in the spring mattress segment while in India the spring mattress category is at a nascent stage. According to “India Mattress Market Overview, 2016-2022”, market share of unorganized players is expected to drop drastically in coming years. The Indian mattress market, which is tightly in the grip of the unorganized sector led by the street-side shop and the local ginner, is fast shifting towards branded mattresses. Organized sector is growing with rising demand of good quality mattresses among Indian consumers. Nowadays, consumers have even started buying from international brands because of their high quality and contemporary products. In India, organized players sell mattresses through two mediums, one is offline and the other is online. Offline mattress market consists of retail sales of mattresses from dealers/distributors or own franchised stores. On the other hand, online mattress market consists of sales which occur through e-commerce websites like Flipkart, Amazon, Snapdeal, FabFurnish, Urban Ladder etc. or company's own personalized website. Indian consumers usually have a habit of going to store and feel the mattress by touching or sitting on it. This is how they decide the comfort level of mattress and take their decision which makes the offline mode of distribution more popular. Branded mattresses are broadly sold to two end users viz. residential and institutional. Growing housing demand has been increasing the sales of mattresses in the residential market all over the country. Whereas institutional demand is thriving owing to an increase in construction, real estate, and tourism & hospitality sector that requires hundreds of beds and mattresses. Hence, both residential and institutional demand is growing in India with the rising awareness regarding mattress types and brands. Among various sizes available, King size mattresses are the most preferred one and comfort is the important factor while choosing them. Key Product Type • Coir Mattress • PU Foam Mattress • Spring Mattress • Others “India Mattress Market Overview, 2016-2022” discusses the following aspects of mattresses in India: The report gives an in-depth understanding of mattresses in India: - Global Mattress Market Outlook - India Mattress Market Outlook - India Unorganized Mattress Market Size & Forecast - India Organized Mattress Market Size & Forecast - India Offline Mattress Market Size & Forecast - India Online Mattress Market Size & Forecast - India Organized Mattress Segmental Analysis: By Company, By Type of Mattress, By End User, By Price Segment, By Size of Mattress, By Mode of Distribution - India Coir Mattress Market Size & Forecast - India Coir Mattress Segmental Analysis: By Company - India PU Foam Mattress Market Size & Forecast - India PU Foam Mattress Segmental Analysis: By Company - India Spring Mattress Market Size & Forecast - India Spring Mattress Segmental Analysis: By Company - Key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of mattresses in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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