The India air purifier market is expected to develop significantly between 2016-17 and 2021-22 owing to poor air quality in numerous sections of the nation during the winter season, which varies between "severe" and "extremely poor." Air purifiers are also increasing their reach beyond major cities to smaller cities. With online channels emerging as a crucial enabler to meet end-user demand in such regions, the related product segment is improving its position in smaller cities, which was previously limited to top-tier metropolises. The chances of increasing severity in patients infected by COVID-19 due to worsening air quality would further drive air purifiers. Further, the surging population coupled with increasing disposable income is adding to the India Air Purifier Market Share. The growing prevalence of respiratory disease owing to the deteriorated air quality is adding to the development of the industry. Additionally, the construction of commercial buildings in the country is contributing to the increasing pollution which is further proliferating the India Air Purifier Market Revenue. Increasing innovation and development of advanced technology by the manufacturers is propelling the growth of the market.
According to the report, “India Air Purifier Market Outlook, 2027-28” published by Bonafide Research, the market is anticipated to grow with more than 20% CAGR for 2022-2028. The Indian market for air purifiers is growing significantly owing to the prevalence of air borne diseases and pollution in different cities of India. This has led to a surge in the adoption of air purifiers as indoor air can be more contaminated than outdoor air since it does not undergo circulation, thereby propelling the market growth.
After the COVID-19 pandemic, the declining Air Quality Index and growing concern about airborne disease in residential areas spurred demand for air purifiers in the Indian market, especially after the lockdown period. According to research, India accounted for 15 of the top 20 most polluted cities in the world in 2021. Vehicle exhausts road and construction dust, industry emissions, family cooking and heating, and open waste burning are the major sources of air pollution. The various restrictions imposed by the government put a halt to the production and business units further leading to a decline in the India Air Purifier Market Share.
In addition, the market is stimulating in the Northern parts of the country in cities like Delhi, Punjab, and Haryana due to stubble burning, which leads to a deteriorated air quality, smog conditions, and causes several health and breathing disorders, such as asthma and bronchitis. In line with this, the market growth can further be associated with the unfavourable winter conditions, low wind speed and ventilation index impedes the dispersion of pollutants and further leads to breathing problems, thereby pushing the market growth. Moreover, the advent of the coronavirus pandemic further catalysed the demand for air purifiers in the country to clean indoor air and get rid of viruses and pollutants.
The alarming rates of air pollution in the region has shifted the status of air purifiers from a luxury to a necessity, which is a significant factor invigorating the growth of the market. As a result, manufacturers are increasingly innovating and incorporating advanced technology to tackle the ever-increasing need for air purifiers in the country. The most widely used air purifiers contain the High-Efficiency Particulate Air (HEPA) filters that constitute high velocity air designed to dry out viruses. The advent of the coronavirus pandemic propelled the market growth of these filters, thereby adding to the overall growth of the market. Furthermore, the advancement of breakthrough UV light to collect and completely kill unwanted microorganisms is another feature, which is positively influencing the growth of the market.
Further, consumers' preference for smart devices with smart connectivity is expected to drive the demand for smart air purifiers during the forecast period. Smart air purifiers offer convenience, such as remote access and information about the amount of dust and pollutants in the environment. Blueair, for instance, offers smart air purifiers that can be controlled via mobile devices. Users can set the preferred time for the purifier to turn on and off, monitor the air quality in a room, and connect it to the Blueair Friend app to monitor changes in air quality.
In North America, Delhi is the worst affected city by air pollution in this region. The deteriorating air quality in North India is estimated to be the result of motor vehicle emissions, dust from construction sites, garbage burning, and illegal industrial activities. Therefore, the demand for air purifiers in this region is experiencing favourable trends. As the market is expected to grow during the forecast period, manufacturers are launching new products to grab the market opportunity. Also, the India Air Purifier Market is highly fragmented as well as competitive due to the presence of various global as well as local industry participants. They significantly focus on improving their distribution channel and spend on the advertisement to increase their product penetration and sales in the market. Furthermore, the adoption of competitive strategies, such as partnerships, mergers, acquisitions, joint ventures, etc., is also prominent in this market.
• In November 2021, Amazon India announced the launch of Breathe Safe Store for displaying a wide range of air purifiers and air filters brands, including Mi, Kent, Eureka, etc.
• In November 2021, the leading air purifier company, O2 Cure, introduced the REME LED portable air purifier, which protects against airborne pathogens such as Novel SARS COV2 coronavirus.
• In November 2020, Honeywell introduced Honeywell Electronic Air Cleaners with UV Systems which remove impurities from the air and provide filtration and disinfection without a significant pressure drop. New indoor air quality sensors detect even the smallest particles, volatile compounds and other key metrics.
Nowadays, a basic air purifier that simply cleans the air with the touch of a few buttons is coming packed with features such as real-time and Wi-Fi-enabled control systems. Rapid urbanization, rising health concerns, increasing consumer spending on lifestyle products, and depleting air quality across the country are the major factors driving the market for air purifiers in India during the forecast period. Companies in India are spending a lot of money on promotional activities like advertising, cash-backs, and discounts to attract potential customers in the residential sector. With rising pollution levels, rising incidences of respiratory diseases, and lack of proper ventilation systems, the majority of the companies have increased their spending to raise consumer awareness in order to increase the demand for air purifiers in the residential sector. The Indian government takes the increasing actions, such as National Clean Air Program (NCAP), which provides a roadmap to prevent, control, and reduce unhealthy air pollution to make air breathable is expected to create several opportunities for the India air purifier market in the future.
India's economy and humanity have been pushed into a crisis due to the COVID-19 pandemic. The high infection rate and adverse impact on public health systems forced the Indian government to enforce a nationwide lockdown, which affected air purifier manufacturing and supply channels in a negative way, affecting the market growth. However, the market is estimated to flourish in the post-COVID-19 period as lockdown restrictions are being lifted. The growing awareness among consumers regarding the efficiency of air purifiers in controlling the spread of the COVID-19 virus is playing a crucial role in driving market growth.
“India Air Purifier Market Outlook, 2027-28” discusses the following aspects of air purifiers in India:
The report gives an in-depth understanding of air purifier market in India:
- India Air Purifier Market Outlook
- India Air Purifier Market Size By Value & Forecast
- India Air Purifier Market Size By Volume & Forecast
- India Air Purifier Market Segmental Analysis: By Company, By Region, By City, By Technology, By End User, By Distribution Channel
- Pricing Analysis
- Pollution Index of Top 10 Cities of India
- India Air Purifier Filter Market Snapshot
- The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of air purifiers in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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