Carbonated drinks are those drinks that bubble and fizz with dissolved carbon dioxide gas in it. Many people find the fizzy sensation to be pleasing and are fond of the slightly different taste that carbon dioxide provides. The health concerns by the consumers are leading the manufacturers to shape their corporate strategy, with diet and low-calorie varieties in the global market. The industry has moved far beyond simply offering low or reduced-sugar versions of their brands, reformulating their products to include natural rather than artificial additives. The current Prime Minister of India Mr. Narendra Modi proposed that big players like Coca-Cola, Pepsi to add 2% of fruit content in the aerated drinks which will thereby help the farmers to cultivate more fruits and can generate profit. This kind of initiative will promote the inclusion of real fruits in the carbonated drinks available in the market. The world as well as the Indian market has been under the duopoly of Coca-Cola and PepsiCo for a long time. The Coca-Cola Company leads the world market for carbonated beverages with a share of more than 31% in 2021. The other part of the duopoly in the global carbonated drinks market is handled by PepsiCo Inc. There are many players operating from a smaller level and contributing to the segment. The industry does not face any major threats from new entrants because Coca-Cola and PepsiCo each have an extensive bottling and distribution network and huge economies of scale.
According to “India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook 2027”, Carbonated or aerated drinks is expected to cross INR 34,000 by 2027 the lead of two-player is expected to continue in the market. In terms of end-users, the urban segment dominates the Indian carbonated non-alcoholic market with a significant market share. But gradually, the rural segment is expected to take back on the market. Region-wise, the majority of the consumers hail from the North of India followed by the South where people experience the maximum heat. The harmful chemicals and the preservatives added have proven harmful to the people which are responsible for the declining sales of carbonated drinks in the Indian market. To face these challenges, the manufacturers are bringing new flavours and low-sugar diet drinks into the market which will help grab the declining growth.
Energy and sports drinks have seen a drastic growth in recent years on the global front. Extensive and irregular working hours and the increasing occurrence of social gatherings have been one of the major reasons for the adoption of consumers towards the consumption of energy drinks People normally take energy and sports drinks after having intense workouts in the gyms. Sports drinks aim to serve as water or an energy provider during or after demanding physical exercise. They usually contain a mix of water and carbohydrates and are fortified with electrolytes. When compared to the global market, the Indian energy and sports drinks market is growing but has huge potential in the coming years. The increasing number of players interested to enter this segment is one major reason for the same. Raising health concerns and the growing popularity of energy drinks are expected to boost the energy drinks market over the forecast period. Furthermore, significant growth in the number of athletes and sports persons is likely to support the growth in this market in the near future.
According to “India Carbonated Soft Drink, Energy Drink & Sports Drink Market Outlook 2027”, The Indian energy drink market has crossed INR 1000 crores in 2021 which is expected to grow in double digits till 2027. Many companies are present in the Indian market as people are shifting more towards the healthy side of drinks. Health concerns have always been a major factor to the Indian consumers and so are the manufacturers who are trying to market the product with the same aspect. Consumers pretend both energy and sports drinks as the same but both the products have vast differences. Energy drinks include a high amount of caffeine and other stimulating chemicals which keep the body energized. On the other hand, sports drinks are drinks that athletes take after the body gets dehydrated. The market of sports drinks is still at the nascent stage and the adoption is slow due to which the forecasted growth rate is at around 7%. So to make the consumers aware of the difference the manufacturers are promoting to create awareness by celebrity endorsements, promotional activities in various events and awareness campaigns. Red Bull dominates the Indian energy drinks market with more than half of the market in its pocket. In the coming years, more brands are expected to make their presence in the Indian market.
The report gives an in-depth understanding of the Carbonated, Energy & sports drinks market in India:
- India Non - carbonated Non - Alcoholic Beverage Market Outlook
- India Carbonated Beverage Market Outlook - Market size & Forecast
- Segmental Analysis - By Company, By Brands, By region, By End Users, By Flavour
- India Energy Drink Market Outlook
- Segmental Analysis - By Company, By Region, By End Users of Energy Drinks
- India Sports Drink Market Outlook
- Segmental Analysis - By Region, By Packaging, Sales Channel of Sport Drinks
- Competitive Landscape & Company Profile
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Carbonated Drink market in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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