Fragrance industry's rapid growth is attributed primarily to the advent of functional products with characteristics such as perfumes and deodorants. The earliest scents known to Indians were the healing scents introduced through Ayurveda. Ayurvedic remedies recommending the use of aromatic herbs and fragrant plants for well-being, hygiene, treatment of ailments, beauty and age-control is well known even today. India has been a traditional country so far but now things are just about to change in a hurry. The fragrance industry in India is one of the largest in terms of production, consumption, import and is in the process of taking off as more youngsters wear a fragrance in the form of perfumes and deodorants. According to “India Fragrance Market Overview”, the market is growing with a CAGR of more than 20% from the last five years. Fragrance industry is projected to grow almost three times by the year 2021 due to rising personal care, brand awareness, increasing disposable income, growing demand in middle class people and affordable price of fragrances available in the form of mass perfumes and deodorants. Keeping in point of individuality and personal grooming & care, youngsters majorly fuelled the sales of products like deodorants and perfumes. The industry is set to grow and offer innumerable opportunities for new entrants as well as existing players. Unorganized sector accounts for a considerable market share in the fragrance industry of India. Vini Cosmetics, Hindustan Unilever, ITC, Nivea India, Marico and McNroe are the market leaders in the organized fragrance market. India fragrance market is divided into two categories viz. Perfume and Deodorant. Deodorants dominate the market while perfume along with its innovations is growing fast. Fogg, Engage, Axe, Nivea, Wild Stone, Dove, Park Avenue, Set Wet and Sure are the major brands operating in the deodorant space. Fogg from Vini Cosmetics leads the deodorant category, along with a host of other well-known brands. Urban India accounts for a considerable market share in the sales of deodorants and perfumes. However, all the focus is now on rural India which inhabits a larger number of population and is majorly untapped. Deodorant category is registering a robust growth in the rural parts of India because of low price point and availability of wider choices. “India Fragrance Market Overview” discusses the following aspects of fragrances in India: The report gives an in-depth understanding of fragrance market in India: - Global Fragrance Market Outlook - Global Fragrance Market Size By Value & Forecast - Global Fragrance Market Segmental Analysis: By Company, By Region, By Category - Global Perfume Market Size By Value & Forecast - Global Perfume Market Segmental Analysis: By Segment - Global Deodorant Market Size By Value & Forecast - Global Deodorant Market Size By Product Type & Forecast - Global Deodorant Market Segmental Analysis: By Product Type, By Sales Channel - India Fragrance Market Outlook - India Fragrance Market Size By Value & Forecast - India Organized Fragrance Market Size By Value & Forecast - India Unorganized Fragrance Market Size By Value & Forecast - India Domestic Fragrance Market Size By Value & Forecast - India International Fragrance Market Size By Value & Forecast - India Fragrance Market Segmental Analysis: By Company, By Category, By End User - India Perfume Market Size By Value & Forecast - India Perfume Market Segmental Analysis: By Sales Channel - India Deodorant Market Size By Value & Forecast - India Urban Deodorant Market Size By Value & Forecast - India Rural Deodorant Market Size By Value & Forecast - India Men Deodorant Market Size By Value & Forecast - India Women Deodorant Market Size By Value & Forecast - India Deodorant Market Segmental Analysis: By Brand - Pricing Analysis - The key vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various suppliers and channel partners of deodorant and perfume in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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