Date : June 30, 2023
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From Cup Noodles to Huel: Decoding the global instant food market's journey with iconic brands and mass appeal, the market is projected to grow with 6.90% CAGR by 2023-28.

From Cup Noodles to Huel: Decoding the global instant food market's journey with iconic brands and mass appeal, the market is projected to grow with 6.90% CAGR by 2023-28.
The culture of instant food is deeply intertwined with the modern, fast-paced lifestyle. With busy schedules and limited time for cooking, people turn to instant food as a quick and convenient meal solution. It reflects a desire for immediate gratification and the need to save time in meal preparation. Instant food has become synonymous with college and dormitory culture. Many students, especially those living in dorms or shared accommodations, rely heavily on instant food due to limited cooking facilities and time constraints. Instant noodles, microwaveable meals, and snacks are often staples in college pantries, offering a quick and easy solution for hungry students. Furthermore, Rapid urbanization and changing demographics, such as the rise of single-person households and dual-income families, have contributed to the increased demand for instant food. As people have less time for cooking and are looking for convenient meal solutions, instant food offers a convenient alternative. In addition, Snacking habits have evolved, and consumers are looking for convenient and portable snack options. Instant food companies can develop a range of on-the-go snacks, such as energy bars, single-serve packs, and healthy bite-sized options, catering to the growing demand for convenient snacking solutions. With the global population ageing, there is an opportunity to develop instant food products that cater to the specific dietary needs and preferences of older adults. These products can focus on providing balanced nutrition, easy digestion, and portion control, taking into consideration the unique nutritional requirements of the ageing population.

According to the research report," Global Instant Food Market Outlook, 2028" published by Bonafide Research, the market is anticipated to cross USD 233.82 Billion market size by 2028, increasing from USD 157.36 Billion in 2022. The market is projected to grow with 6.90% CAGR by 2023-28. In today's fast-paced world, time is a precious commodity. Instant foods offer a time-saving solution by providing ready-to-eat or easy-to-prepare options. They eliminate the need for extensive meal planning, grocery shopping, and lengthy cooking processes, making them attractive to individuals seeking quick meal solutions. Furthermore, Increasing disposable incomes in many regions have positively impacted the instant food market. As people have more purchasing power, they are willing to spend more on convenient food options. Consumers are more open to buying instant foods that offer quality, variety, and taste, even at slightly higher price points. Moreover, celebrity chefs and culinary influencers have a significant impact on consumer food preferences and trends. Their endorsement of instant food products, recipe collaborations, and culinary recommendations can drive consumer interest and increase demand for specific instant food brands or products. In addition, the growing interest in plant-based diets and vegetarianism has influenced the instant food market. Manufacturers are offering a wide range of plant-based and vegetarian instant food options, including plant-based protein sources, meat alternatives, and vegetable-based snacks. Furthermore, the integration of digital platforms and online ordering systems has facilitated the accessibility and convenience of instant food products. Consumers can conveniently browse and purchase instant food items through e-commerce platforms, mobile apps, and online grocery services.

In North America, the instant food market is growing due to the growing demand for convenient and time-saving food options. With the busy and fast-paced lifestyles of consumers, there is an increasing need for quick and easy meal solutions. Instant foods such as ready-to-eat meals, frozen meals, and microwaveable snacks provide a convenient alternative to traditional home-cooked meals, enabling consumers to save time and effort in meal preparation. Furthermore, increasing urbanisation and changing demographics in North America have had a significant impact on the instant food market. As more people migrate to urban areas and live in smaller households, there is a higher demand for single-serve and portion-controlled food products. Instant foods cater to these changing consumer preferences by offering individual servings and packaging options that suit smaller households. Some popular instant food brands in North America include Kraft, Campbell's, Cup Noodles, Knorr, Quaker Oats, Uncle Ben's, Nestl? Hot Pockets, Maruchan, Kellogg's Pop-Tarts, Starbucks VIA, and more. The United States has a significantly large population, which translates into a vast consumer base. With a high demand for convenient and quick meal options, the market for instant food products thrives in the country.

In Asia Pacific Instant food is known for its diverse and bold flavours. From spicy and tangy to savory and sweet, there is a wide range of flavor profiles represented in instant food products. Each country and region within Asia Pacific has its own distinct culinary traditions, and these flavours are often reflected in the instant food offerings. China has the largest population in the world, which translates to a massive consumer base. The sheer size of the population creates significant market demand for instant food products. Furthermore, China has been experiencing rapid urbanisation, with millions of people moving from rural areas to cities. Urban dwellers often have busier lifestyles and limited time for meal preparation, making instant food a convenient and practical choice. . In addition, China has a robust presence of domestic instant food brands that have gained consumer trust and loyalty over the years. Brands like Master Kong, Uni-President, and Nongshim have established a strong market presence and enjoy widespread recognition among Chinese consumers. China has experienced significant growth in e-commerce platforms, making it easier for consumers to access and purchase instant food products online. The rise of online shopping platforms, such as Alibaba's Tmall and, has facilitated the availability and convenience of instant food options for consumers across the country.

Based on Product type, the market is segmented into breakfast cereal, instant noodles &, pasta, snacks, instant ready meal, desserts and others. Among them the market is dominated by instant noodles & pasta. Pasta and instant noodles provide unparalleled convenience and lightning-fast preparation. They are designed to be cooked and ready to eat in just a few minutes, making them the perfect alternative for customers looking for a quick and simple meal option. Busy people with little time for meal preparation are drawn to the ease of cooking, which often involves boiling water or microwaving. Numerous retail locations, including supermarkets, convenience stores, and internet marketplaces, carry instant noodles and pasta. They are frequently offered at reasonable prices, making them available to a wide range of customers from various socioeconomic situations. Their broad appeal and market supremacy have been aided by their affordability. The packaging type of the market includes Normal and Frozen. Consumers benefit from the convenience and portability of standard packaging. Sachets, cups, or packages are convenient for storage and transportation due to their small size. These single-serve container options enable consumers to enjoy the quick meal product while on the go, at work, or travelling. The requirement for quick and simple meal options is in line with the mobility and convenience of typical packaging. Numerous instant food formats, such as powdered soups, sauces, seasoning blends, instant noodles, and instant beverages, can be packaged using standard methods. Sachets, cups, or packets make it simple to package various product formulations, giving businesses the freedom to give consumers a variety of choices. This adaptability helps explain why conventional packaging rules the global market for instant foods.

The distribution channel of the market of supermarket/hypermarket, departmental/convenience store, online store, others (specialty stores). The primary source of distribution for instant food is the supermarket or hypermarket, which dominates the global instant food market. A broad variety of instant meal products from different brands and manufacturers are available in supermarkets and hypermarkets. These sizable retail stores have the area and ability to have a wide variety of instant food products on hand, such as ready-to-eat meals, noodles, snacks, beverages, and more. Customers may examine various possibilities and make decisions based on their preferences and dietary requirements thanks to the wide range of products available. Urban, suburban, and even rural locations all have a significant presence of supermarkets and hypermarkets. A wide consumer base can access and find instant meal products because of their huge shop network. Consumers can easily locate these retail establishments within their vicinity, making it convenient for regular grocery shopping, including the purchase of instant food items. Furthermore, during the forecast period online channel is expected to register highest CAGR of the market.

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From Cup Noodles to Huel: Decoding the global instant food market's journey with iconic brands and mass appeal, the market is projected to grow with 6.90% CAGR by 2023-28.

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