The drinkable Yogurt industry is a vibrant and dynamic sector that has captivated the taste buds and health-conscious minds of consumers worldwide. With its luscious texture, delightful flavours, and enticing health benefits, drinkable Yogurt has emerged as a refreshing beverage choice for those seeking a perfect fusion of taste and nourishment. This thriving industry caters to the discerning palates of individuals who crave a delicious yet nutritious option to quench their thirst and replenish their bodies. The allure of drinkable Yogurt lies not only in its delectable taste but also in its versatility, offering a wide array of flavours, from classic favourites to exotic blends. With innovative formulations and a commitment to quality, the drinkable Yogurt industry continues to entice consumers, providing a delightful and healthful companion for those who embrace a vibrant and active lifestyle. Yogurt became increasingly popular in the early 20th century when scientific research shed light on its probiotic properties and digestive health benefits. It was primarily consumed in its spoonable form until the 1970s, when companies started introducing drinkable Yogurt to cater to changing consumer preferences and convenience. As consumer awareness about the importance of gut health and probiotics increased, the drinkable Yogurt industry witnessed further growth and innovation. Companies began incorporating different strains of probiotics, such as Lactobacillus and Bifidobacterium, into their formulations to promote digestive well-being. Over the years, the drinkable Yogurt industry has evolved to meet the diverse tastes and preferences of consumers. Manufacturers have expanded their flavour offerings, introducing unique blends, exotic fruits, and indulgent varieties to entice a wider audience. Additionally, the industry has embraced the use of natural and organic ingredients, appealing to health-conscious consumers who prioritise clean-label products. The drinkable Yogurt industry has also witnessed advancements in packaging. With the introduction of single-serve bottles, resealable caps, and innovative shapes for easy consumption and portability, the drinkable Yogurt industry continues to thrive as consumers embrace the convenience, taste, and health benefits it offers. With on-going research into the gut microbiome and the role of probiotics in overall well-being, the industry is poised for further growth and innovation, catering to the evolving needs and desires of consumers seeking a refreshing and nutritious beverage option.
According to the research report, "Global Drinkable Yogurt Market Outlook, 2023–28," published by Bonafide Research, the global market for drinkable Yogurt is anticipated to cross USD 74.66 billion, increasing from USD 52.96 Billion in 2022. The market is expected to grow at a CAGR of 6.00% by 2023–2028. With an increasing focus on personal health and wellness, consumers are actively seeking nutritious food and beverage options. Drinkable Yogurt, with its probiotic content and potential digestive health benefits, aligns perfectly with this trend. It is perceived as a wholesome and nourishing choice, appealing to health-conscious individuals looking to incorporate functional foods into their diets. The fast-paced nature of modern life has led to a demand for convenient and portable food and beverage options. Drinkable Yogurt provides a quick and easy solution, offering a nutritious drink that can be consumed on the go. Its single-serve packaging and resealable bottles cater to the needs of busy individuals who prioritise convenience without compromising on health benefits. The drinkable Yogurt market thrives on constant flavour innovation and variety. Manufacturers continuously introduce new and exciting flavours, appealing to diverse consumer tastes and preferences. From classic fruit flavours to unique combinations, the range of options ensures that consumers can find a flavour that suits their palate, contributing to repeat purchases and brand loyalty. Consumer awareness of the importance of gut health and the role of probiotics has increased significantly. Research highlighting the potential benefits of probiotics in supporting digestion and overall well-being has contributed to the growing popularity of drinkable Yogurt. Consumers are actively seeking out products that contain specific strains of probiotics, further driving market demand. The drinkable Yogurt market has seen success in targeting specific demographic segments. Companies focus their marketing efforts on children, athletes, and individuals with specific dietary needs, such as lactose intolerance. By tailoring their products and messaging to these target groups, companies can effectively meet their unique requirements and preferences. The market is witnessing a surge in flavour innovation, with manufacturers introducing unique and exotic blends of fruits, spices, and other natural ingredients. Consumers are increasingly seeking adventurous flavour profiles that provide a novel taste experience beyond traditional options. This trend drives the development of enticing and innovative flavour combinations.
Government associations and regulatory bodies play a significant role in overseeing and regulating the drinkable Yogurt market to ensure consumer safety, product quality, and industry compliance. In the United States, the Food and Drug Administration (FDA) is responsible for regulating and overseeing the safety, labelling, and manufacturing practises of food and beverage products, including drinkable Yogurt. The FDA sets standards and guidelines to ensure that drinkable Yogurt meets quality and safety requirements. Government health departments or ministries in different countries establish regulations and guidelines related to food safety, nutrition, and labelling. They monitor and enforce compliance with these regulations to protect public health and ensure that drinkable Yogurt products meet specified standards. Agriculture departments oversee various aspects of the dairy industry, including milk production, dairy farming practises, and quality control. These departments work in collaboration with dairy farmers and processors to maintain the integrity of the milk supply chain, which is a crucial component of drinkable Yogurt production. Trade commissions and consumer protection agencies are responsible for monitoring fair trade practises, preventing deceptive advertising, and safeguarding consumer rights. They may intervene in cases of false health claims or misleading marketing related to drinkable Yogurt products. In some countries, national dairy boards or associations exist to promote and support the dairy industry. These organisations work closely with dairy farmers, processors, and manufacturers, providing resources, research, and marketing support to promote the consumption of dairy products, including drinkable Yogurt.
The Asia-Pacific region represents the fastest growth opportunity for the drinkable Yogurt market. Countries such as Japan, South Korea, China, and India have witnessed a surge in demand for drinkable Yogurt. Asia-Pacific is home to a significant portion of the world's population, with densely populated countries like China and India. The sheer size of the population creates a substantial consumer base and drives demand for various food and beverage products, including drinkable Yogurt. As global food trends make their way to Asia and the Pacific, the popularity of drinkable Yogurt has grown. Western-style diets and the incorporation of dairy-based products, including drinkable Yogurt, have become more prevalent as consumers seek out familiar and trendy options. Traditional Yogurt consumption has been deeply ingrained in Asian cultures for centuries. The introduction of drinkable Yogurt aligns with this existing Yogurt consumption habit and offers a modern and convenient alternative to traditional spoonable Yogurt. The rapid development of retail infrastructure, including supermarkets, hypermarkets, and convenience stores, across Asia and the Pacific has facilitated the accessibility and availability of drinkable Yogurt products. The expansion of organised retail channels has made it easier for consumers to find and purchase drinkable Yogurt. Manufacturers are actively developing drinkable Yogurt products tailored to Asian tastes and preferences. This includes introducing flavours and ingredients that resonate with the local palate, such as tropical fruits, tea-based flavours, and unique Asian-inspired blends. Such product innovation and localization efforts have contributed to the market's success in the region.
Based on the category segment, which includes dairy-based Yogurt and non-dairy-based or vegan Yogurt, at the global level, dairy-based Yogurt has the largest market share. Dairy-based Yogurt has a long-standing history of consumption across various cultures and regions. It has been ingrained in dietary traditions for centuries, creating strong consumer preference and familiarity. This established preference contributes to the widespread consumption of dairy-based Yogurt globally. Dairy-based Yogurt is known for its nutritional value, providing essential nutrients like calcium, protein, and vitamins. It is also a natural source of probiotics, which promote digestive health and immune function. The recognised health benefits associated with dairy-based Yogurt make it a preferred choice for health-conscious consumers globally. Furthermore, dairy-based Yogurt offers a wide range of flavours, textures, and types, catering to diverse consumer preferences. It is available in numerous options, including plain, flavoured, Greek-style, and artisanal varieties. The extensive product variety ensures that consumers can find dairy-based Yogurt products that align with their taste preferences and dietary needs. In many cultures, dairy-based Yogurt holds cultural significance and is deeply rooted in traditional cuisine. This cultural attachment drives the demand for dairy-based Yogurt globally, as consumers’ value the heritage associated with it. Based on the types segment, which includes the flavoured and plain segments, the flavoured segment has the highest market share at the global level. Flavoured drinkable Yogurt offers a diverse range of taste profiles, catering to different consumer preferences. The addition of flavours enhances the overall sensory experience, making it more enjoyable and appealing to consumers. The availability of various flavours allows consumers to choose options that align with their personal taste preferences. Flavoured drinkable Yogurt has a strong appeal to younger demographics, including children and teenagers. The vibrant and appealing flavours attract younger consumers, making it a popular choice for school lunches or as a tasty treat. Manufacturers often develop flavours specifically targeted at children, such as fruity flavours or dessert-inspired options, to capture this market segment. There are various flavours that are driving the market: fruit flavours, vanilla flavours, and tropical flavours.
Based on the packaging segment, which includes cups, bottles, Tetra Packs, and pouches, cup packaging covers the highest market share at the global level due to its convenience and portability, making it an ideal option for on-the-go consumption. The single-serve cups are easy to carry and require no additional utensils for consumption, allowing consumers to enjoy their drinkable Yogurt anytime, anywhere. The cup packaging provides a ready-to-consume format, eliminating the need for additional preparation. Consumers can simply open the cup and drink the Yogurt directly, saving time and effort compared to spoonable Yogurt, which requires a separate bowl and spoon. Cup packaging has become synonymous with drinkable Yogurt for many consumers. It has gained a strong association with convenience, familiarity, and ease of consumption. As a result, consumers often develop brand loyalty and prefer products that come in cup packaging. There are several cups that are preferred by the consumer, including plastic cups and single-use paper cups. Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. Supermarkets and hypermarkets cover the largest market share. Supermarkets and hypermarkets offer a diverse range of products across various categories, including food and beverages. They provide a one-stop shopping experience, allowing consumers to find a wide selection of drinkable Yogurt brands, flavours, and packaging options in a single location. This extensive product variety attracts consumers and caters to their diverse preferences. As well, supermarkets and hypermarkets are known for their competitive pricing strategies. Due to their large-scale operations and purchasing power, they can negotiate better deals and offer competitive prices to consumers. This affordability factor appeals to cost-conscious shoppers, driving them to choose these retail formats over smaller convenience stores or specialty retailers. Supermarkets and hypermarkets are characterised by their spacious store layouts and organised shelves. They provide a comfortable and well-structured shopping environment, enhancing the overall customer experience. The ample space allows for easy navigation, clear product displays, and effective promotional signage, making it convenient for consumers to locate and purchase drinkable Yogurt products.
Start-ups Scenario:
Riff Cold Brewed combines the flavors of cold brew coffee and yogurt in their drinkable yogurt products. Their unique approach to blending coffee and yogurt has garnered attention and attracted consumers looking for a refreshing and energizing beverage option.
Clio Snacks focuses on creating Greek yogurt bars and drinks that are convenient for on-the-go consumption. Their products are made with high-quality ingredients and offer a protein-rich snack alternative. Clio Snacks has gained popularity among health-conscious consumers seeking nutritious and indulgent options.
Lavva is a plant-based yogurt start-up that offers a range of dairy-free drinkable yogurts. Their products are made from plant-based ingredients like pili nuts and coconut, providing a creamy and flavorful alternative for those with dietary restrictions or preferences.
Nancy's Yogurt has made a name for itself in the drinkable yogurt market by producing organic and probiotic-rich products. They focus on using high-quality ingredients and traditional fermentation techniques to create their yogurts, appealing to consumers seeking health benefits and natural flavors.
Mooala is a start-up known for its plant-based dairy alternatives, including almond milk-based yogurts. They offer a range of flavors in their drinkable yogurt line, catering to consumers looking for dairy-free and vegan options that are both tasty and nutritious.
Yooga is a start-up that specializes in drinkable yogurt products targeted towards children. They focus on creating fun and flavorful yogurts that appeal to young taste buds, incorporating appealing flavors and attractive packaging to capture the attention of children and their parents.
